Marketing Research Analyst Jobs in Massachusetts
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Proven track record of quantitative market research (e.g., survey design, conjoint analysis, segmentation modeling) and applying insights to marketing strategy....
Familiarity with subscription-based business models, SaaS marketing strategies, or B2B customer acquisition....
Remote WorkRole Description & Responsibilities Dassault Systemes, "The 3DEXPERIENCE Company", offers collaborative solutions to promote social innovation for the design, manufacturing and maintenance of...
Category/Area of Expertise: Data-Science & Analytics Job Requisition: 436275 Address: USA-MA-Quincy-1385 Hancock Street Store Code: Data Science (5157873) Ahold Delhaize USA, a division of global...
What You’ll Do: Collect, analyze, and interpret data from various marketing channels (digital, social media, email, SEO, paid advertising, etc.) to evaluate performance and ROI. Collaborate with...
As a Principal Strategic Operations Associate, you'll be responsible for developing and running the processes that keep Oracle Health's product and commercial strategies aligned. You'll lead...
Senior Pricing Analyst - REMOTE ANSYS United States, Massachusetts, Waltham 300 Bear Hill Road (Show on map) Jun 03, 2025 Requisition #:16763 Our Mission: Powering Innovation That Drives Human...
Remote WorkCustomer Feedback Process: Support the collection and analysis of customer feedback via Qualtrics to improve marketing strategies and member experience....
The Energy Pricing Analyst primary responsibility will be to accurately price assigned Power and Gas Market opportunities in a timely manner according to established priorities. The analyst will...
Pricing Analyst role is a Hybrid role. Position Summary: We are looking for an innovative pricing analyst to increase our business's competitiveness and profitability. In this role, you will be...
Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since...
Remote WorkThe Market Research Analyst II supports the Hospital's market analysis process to drive volume and build hospital reputation. This role will assess the Hospital's competitive market position and...
Analyze marketing campaigns and initiatives to measure their effectiveness, identify key performance indicators (KPIs), and recommend areas for improvement....
Proficient knowledge and experience with Digital Marketing strategies and tactics including but not limited to Email marketing, paid search, and social media marketing as well as working knowledge of...
The Market Research Analyst II supports the Hospitals market analysis process to drive volume and build hospital reputation. This role will assess the Hospitals competitive market position and...
Demographic Data for Massachusetts
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Salary for Marketing Research Analyst Jobs in Massachusetts
Highest Education Level
Marketing Research Analysts in Massachusetts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Profitability Analysis
- Pricing Analysis
- Marketing Strategies
- Marketing Campaigns
- Account-Based Marketing
- Database Marketing
- Google Tag Manager
- Marketing Automation
- Paid Search
- Campaign Planning
- Google Ads
- Field Marketing
- Marketing Operations
- Marketing Analytics
- Web Analytics
- Segmentation
- Pricing Strategies
- A/B Testing
- Strategic Marketing
- Market Planning
- Digital Marketing
- Search Engine Optimization
- ROI Analysis
- Building Relationships
- Google Analytics
- Prospecting
- Market Research
- Media
- Data Visualization
- Business Administration
- Business Intelligence
- Acquisitions
- Tableau
- Strategy Development
- Microsoft Power BI
- Event Planning
- Data Analytics
- Finance
- Customer Relations
- SQL
- Decision Making
- Analytical Skills
- Implementation
- Strategic Planning
- Retail
- Prioritizing
- Negotiation
- Driving
- Logistics
- Presentation
- Data Analysis
- Events
- Collaboration
- Flexibility
- Bachelor's Degree
- Reporting
- Critical Thinking
- Sales
- Microsoft Office
- Problem Solving
- Microsoft Excel
- Research Skills
- Teamwork
- Organization
- Scheduling
- Leadership
- Communication Skills
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