Marketing Research Analyst Jobs in Massachusetts
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Category/Area of Expertise: Strategy Job Requisition: 436424 Address: USA-MA-Quincy-1385 Hancock Street Store Code: Consumer Insights (5139356) Ahold Delhaize USA, a division of global food...
About the Role: Requires in-depth conceptual and practical knowledge of theories and principles of pricing and applies general knowledge of business and industry practices. Working independently...
Join Axon and be a Force for Good. At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud...
We're looking for a curious, motivated Consumer Insights Analyst to join our fast-paced team. In this role, you'll help bring the consumer voice into every stage of product development-supporting...
Proven track record of quantitative market research (e.g., survey design, conjoint analysis, segmentation modeling) and applying insights to marketing strategy....
Familiarity with subscription-based business models, SaaS marketing strategies, or B2B customer acquisition....
Remote WorkRole Description & Responsibilities Dassault Systemes, "The 3DEXPERIENCE Company", offers collaborative solutions to promote social innovation for the design, manufacturing and maintenance of...
Associate Marketing Analyst Boston, MA Full Time Posted by: 24 Seven Talent Posted: Wednesday, 11 June 2025 Get AI-powered advice on this job and more exclusive features. Please note: We are...
Analyze marketing campaigns and initiatives to measure their effectiveness, identify key performance indicators (KPIs), and recommend areas for improvement....
Category/Area of Expertise: Data-Science & Analytics Job Requisition: 436275 Address: USA-MA-Quincy-1385 Hancock Street Store Code: Data Science (5157873) Ahold Delhaize USA, a division of global...
What You’ll Do: Collect, analyze, and interpret data from various marketing channels (digital, social media, email, SEO, paid advertising, etc.) to evaluate performance and ROI. Collaborate with...
As a Principal Strategic Operations Associate, you'll be responsible for developing and running the processes that keep Oracle Health's product and commercial strategies aligned. You'll lead...
Senior Pricing Analyst - REMOTE ANSYS United States, Massachusetts, Waltham 300 Bear Hill Road (Show on map) Jun 03, 2025 Requisition #:16763 Our Mission: Powering Innovation That Drives Human...
Remote WorkCustomer Feedback Process: Support the collection and analysis of customer feedback via Qualtrics to improve marketing strategies and member experience....
The Energy Pricing Analyst primary responsibility will be to accurately price assigned Power and Gas Market opportunities in a timely manner according to established priorities. The analyst will...
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Salary for Marketing Research Analyst Jobs in Massachusetts
Highest Education Level
Marketing Research Analysts in Massachusetts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Financial Modeling
- Profitability Analysis
- Pricing Analysis
- Marketing Strategies
- Marketing Campaigns
- Google Tag Manager
- Account-Based Marketing
- Oracle Eloqua
- Keyword Research
- Marketing Automation
- Paid Search
- Campaign Planning
- Google Ads
- Field Marketing
- Marketing Analytics
- Web Analytics
- Marketing Operations
- Segmentation
- Pricing Strategies
- A/B Testing
- Strategic Marketing
- Digital Media
- Market Planning
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- ROI Analysis
- Google Analytics
- Market Research
- Media
- Data Visualization
- Business Administration
- Business Intelligence
- Acquisitions
- Tableau
- Strategy Development
- Microsoft Power BI
- Data Analytics
- Finance
- SQL
- Decision Making
- Analytical Skills
- Implementation
- Retail
- Driving
- Negotiation
- Presentation
- Data Analysis
- Events
- Collaboration
- Flexibility
- Bachelor's Degree
- Reporting
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Teamwork
- Organization
- Scheduling
- Leadership
- Communication Skills
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