Marketing Manager Jobs in Massachusetts
A Marketing Manager plays a crucial role in the marketing industry by planning, estimating, organizing, and promoting businesses' products or services. They develop marketing strategies, execute marketing plans, analyze market trends, and monitor marketing performance. They collaborate with cross-functional teams to ensure marketing objectives align with the overall corporate goals. They oversee all marketing campaigns, branding initiatives, digital marketing, and public relations efforts. They also work closely with the sales team to generate leads and improve customer experience.
Important skills for a Marketing Manager include strong communication skills, creativity, analytical ability, decision-making skills, and a good understanding of customer behavior. They should be proficient in digital marketing tools, SEO, SEM, and social media platforms. Certifications like Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification could be beneficial. Before becoming a Marketing Manager, a person might have roles such as Marketing Assistant, Marketing Coordinator, or Digital Marketing Specialist.
Business Marketing Manager, DXR Job Description As the Business Marketing Manager, Diagnostic X-ray (DXR), you will be part of the North American Marketing Transformation in the DXR Segment in North...
Position Summary The Marketing Manager is responsible for developing widespread awareness of the City Winery brand and driving revenue....
Strategy & Marketing Technology....
Description Blink (part of Amazon Devices) is looking for a data-driven, customer-obsessed marketing manager to drive scaled email marketing campaigns globally....
Marketing Manager: Campaigns & Analytics The marketing manager, campaigns and analytics will play a key part in the successful execution, tracking and optimization of marketing campaigns....
Alumni Marketing & Communications team is in search of a Direct Marketing Manager for the Development Communications team....
Senior Marketing Manager and Growth Strategist, Capital Markets & Advisory
- Westwood, MA
- 2 days ago
- Westwood, MA
- 2 days ago
Develop and lead marketing strategy/vision to achieve measurable overall business unit objectives and revenue goals Lead inbound marketing attracting site visits, converting that traffic into leads...
The ideal candidate has experience developing and executing marketing strategies and tactics including website, social, search engine marketing, digital advertising, events, direct, content and account-based...
Qlik Sense). 8+ years of experience in marketing strategy, business analysis, or performance management roles, preferably within enterprise software or a similar B2B environment....
Marketing Manager The Role A director of communications strategy blends deep understanding of all channel best practices, targeting strategies, creative insights, emerging technologies, consumer trends...
Senior Performance Marketing Manager | Prague The Senior Performance Marketing Manager will be responsible for designing, executing, and optimizing digital marketing campaigns that drive customer acquisition...
Direct Marketing Manager, External Relations Harvard University Business School
- Boston, MA
- 4 days ago
- Boston, MA
- 4 days ago
Position Description The Alumni Marketing & Communications team is in search of a Direct Marketing Manager for the Development Communications team....
Additional Location(s): US-MN-Arden Hills; US-MN-Maple Grove Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, well give you the...
Position Description: The Alumni Marketing & Communications team is in search of a Direct Marketing Manager for the Development Communications team....
Vaco Boston has partnered with our client to help fill a Marketing Manager role....
Demographic Data for Massachusetts
Moving to Massachusetts? Find some basic demographic data about Massachusetts below.
Marketing Manager Online Courses and Training Opportunities
Salary for Marketing Manager Jobs in Massachusetts
Highest Education Level
Marketing Managers in Massachusetts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Pardot
- Partner Marketing
- Multi-Channel Marketing
- Influencer Marketing
- Paid Search
- Demand Generation
- Integrated Marketing
- B2B Marketing
- Product Marketing
- Marketing Automation
- Email Campaigns
- Customer Acquisition
- Marketing Operations
- Campaign Management
- Global Marketing
- Segmentation
- Brand Awareness
- Retail Marketing
- Brand Strategy
- Brand Marketing
- Go To Market
- Email Marketing
- Market Planning
- Media Relations
- Strategic Marketing
- ROI Analysis
- Digital Marketing
- Search Engine Optimization
- Google Analytics
- Search Engine Marketing
- Brand Management
- Copywriting
- Market Research
- Content Development
- Media
- Branding
- Calendar Management
- Acquisitions
- Sales & Marketing
- Business to Business Sales
- Public Relations
- Strategy Development
- Salesforce
- Analytical Skills
- Customer Relationship Management
- Implementation
- Driving
- Retail
- Presentation
- Events
- Collaboration
- Budgets
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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