Marketing Research Analyst Jobs
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
- Taft Stettinius & Hollister LLP
- Minneapolis, MN
- 2 days ago
- Taft Stettinius & Hollister LLP
- Minneapolis, MN
- 2 days ago
Taft is currently seeking a Pricing Analyst to join our team in our Minneapolis office. Taft’s Client & Innovation Office is seeking a Pricing Analyst to support Taft’s firm-wide and...
Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road. We are...
Pricing Analyst At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal...
The role of the Content and Digital Strategist is to create engaging, targeted written content on behalf of Pelican State Credit Union for all mediums including the credit union’s website, blog,...
Identify trends, patterns, and actionable insights to inform software development and marketing strategies....
Identify trends, patterns, and actionable insights to inform software development and marketing strategies....
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses...
Identify trends, patterns, and actionable insights to inform software development and marketing strategies....
Identify trends, patterns, and actionable insights to inform software development and marketing strategies....
Identify trends, patterns, and actionable insights to inform software development and marketing strategies....
Identify trends, patterns, and actionable insights to inform software development and marketing strategies....
Develop an integration strategy for social analytics, content site analytics, and social listening insights between multiple teams as the team expands its data ecosystems Lead project check-in...
Search, Paid Social, Display, Programmatic, etc.)...
All the benefits and perks you need for you and your family: Benefits and Paid Days Off from Day One Paid Parental Leave Whole Person Well-being and Mental Health Resources Our promise to you:...
Job Title: Digital Marketing Analyst Location: Hybrid Schedule in Newport Beach, CA (Preferred) or New York, NY Duration: 6-Month Contract with potential to convert FTE Were working with a...
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Marketing Research Analysts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Cost Accounting
- Pricing Analysis
- Marketing Strategies
- Marketing Campaigns
- Oracle Eloqua
- Google Tag Manager
- Marketing Automation
- Paid Search
- Google Ads
- Marketing Analytics
- Adobe Analytics
- Web Analytics
- Customer Acquisition
- Proposal Development
- Segmentation
- Pricing Strategies
- A/B Testing
- Press Releases
- Strategic Marketing
- Email Marketing
- Market Planning
- Digital Marketing
- ROI Analysis
- Direct Marketing
- Search Engine Optimization
- Google Analytics
- Search Engine Marketing
- Market Research
- Media
- Data Visualization
- Proposals
- Business Intelligence
- Acquisitions
- Data Analytics
- Microsoft Power BI
- Strategy Development
- Tableau
- Engineering
- Finance
- Analytical Skills
- SQL
- Implementation
- Decision Making
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Interpersonal Skills
- Bachelor's Degree
- Reporting
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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