Marketing Research Analyst Jobs in Dearborn, MI
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
- Redford, MI (7 miles from Dearborn, MI)
- moments ago
- Redford, MI (7 miles from Dearborn, MI)
- moments ago
Overview The Senior Pricing Analyst is responsible for leading the development of competitive and accurate pricing for new business opportunities and updates to existing programs within a complex...
Senior Financial Analyst, Marketing - FP&A
- Detroit, MI (6 miles from Dearborn, MI)
- 6 hours ago
- Detroit, MI (6 miles from Dearborn, MI)
- 6 hours ago
Your role at Dynatrace** The Senior FP&A Analyst role at Dynatrace is integral to the Commercial Finance team, reporting to the Manager of FP&A. The incumbent will join a fast-paced organization,...
C&I - Senior Marketing Data Analyst- Services
- Sterling Heights, MI (18 miles from Dearborn, MI)
- 5 days ago
- Sterling Heights, MI (18 miles from Dearborn, MI)
- 5 days ago
campaigns Be responsible for tracking, reporting, and analyzing the performance of activities, ad-hoc analytic requests, and development/automation of regular reports Analyze A/B and Multi-variate...
- Southfield, MI (14 miles from Dearborn, MI)
- 5 days ago
- Southfield, MI (14 miles from Dearborn, MI)
- 5 days ago
ECI is seeking a Pricing Analyst to join the team in Southfield, MI. The Pricing Analyst is a critical role in the organization helping the company understand product value, competition, and...
- Detroit, MI (6 miles from Dearborn, MI)
- 6 days ago
- Detroit, MI (6 miles from Dearborn, MI)
- 6 days ago
development; to work with the Communications team on marketing related programs identified; and to gain approval of new materials....
Vehicle Pricing Analyst - Remarketing
- Southfield, MI (14 miles from Dearborn, MI)
- 7 days ago
- Southfield, MI (14 miles from Dearborn, MI)
- 7 days ago
Leading the future in luxury electric and mobility At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived...
Content Analyst, Marketing, Communications Content Analyst
- Dearborn, MI
- 11 days ago
- Dearborn, MI
- 11 days ago
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, were all a part of something bigger than...
- Melvindale, MI (1 mile from Dearborn, MI)
- 30+ days ago
- Melvindale, MI (1 mile from Dearborn, MI)
- 30+ days ago
Experience: 2-5 years' marketing experience Knowledge/Skills: Requires a thorough understanding of the Microsoft 365 office products and marketing campaign measurement tools....
- Southfield, MI (14 miles from Dearborn, MI)
- 60+ days ago
- Southfield, MI (14 miles from Dearborn, MI)
- 60+ days ago
Position Summary: Responsible for analyzing data to evaluate and optimize marketing strategies, campaigns, and customer engagement efforts....
Client Market Analyst - Employee Benefits
- Birmingham, MI (16 miles from Dearborn, MI)
- 90+ days ago
- Birmingham, MI (16 miles from Dearborn, MI)
- 90+ days ago
Exercises discretion and independent judgement when developing a marketing strategy, analyzing data for areas of risk or concern and presenting solutions....
- Detroit, MI (6 miles from Dearborn, MI)
- 90+ days ago
- Detroit, MI (6 miles from Dearborn, MI)
- 90+ days ago
Ideally, youll be a subject matter expert (SME) in marketing analytics, with a deep understanding of marketing strategies, performance measurement, and optimization....
Demographic Data for Dearborn, MI
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Salary for Marketing Research Analyst Jobs in Dearborn, MI
Highest Education Level
Marketing Research Analysts in Dearborn, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Modeling
- Pricing Analysis
- Microsoft Power BI
- Collateral Development
- Marketing Strategies
- Marketing Campaigns
- Multi-Channel Marketing
- Keyword Research
- Product Marketing
- Paid Search
- Web Analytics
- Google Ads
- Marketing Operations
- Segmentation
- Marketing Analytics
- Adobe Analytics
- Pricing Strategies
- Creative Design
- Brand Marketing
- Market Development
- A/B Testing
- Corporate Communications
- Strategic Marketing
- Market Planning
- Digital Marketing
- Search Engine Optimization
- Direct Marketing
- Search Engine Marketing
- ROI Analysis
- Brand Development
- Google Analytics
- Market Research
- Media
- Data Visualization
- Business Intelligence
- Tableau
- Strategy Development
- Data Analytics
- Engineering
- SQL
- Decision Making
- Finance
- Analytical Skills
- Prioritizing
- Driving
- Written Communication
- Presentation
- Events
- Data Analysis
- Collaboration
- Reporting
- Budgets
- Bachelor's Degree
- Project Management
- Problem Solving
- Microsoft Office
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Leadership
- Communication Skills
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