Marketing Research Analyst Jobs in Michigan

A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.

Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.

1-15 of 22 Jobs

Senior Business Intelligence Analyst - Remote

  • Lansing, MI
  • 2 hours ago
  • Lansing, MI
  • 2 hours ago

Cognizant is a large IT Consulting firm that leverages modern technologies to transform a variety of business operations. We are seeking a highly skilled and experienced **Senior Business...

Remote Work

Sr. Pricing Analyst, Specialty Markets (Remote)

  • Lansing, MI
  • 7 hours ago
  • Lansing, MI
  • 7 hours ago

Work Flexibility: Remote What you will do The Senior Pricing Analyst will be the subject matter expert and business process owner around contract pricing. They will develop, evaluate and implement...

Digital Marketing Strategist at Saint John's Resort

  • Plymouth, MI
  • 19 hours ago
  • Plymouth, MI
  • 19 hours ago

Schulte Companies is seeking a n energetic, experienced, and hands on Digital Marketing Strategist to join our team! S chulte Companies is an organization whose success is rooted in its service...

Sr. Pricing Analyst, Specialty Markets (Remote)

  • Kalamazoo, MI
  • 1 day ago
  • Kalamazoo, MI
  • 1 day ago

Work Flexibility: Remote What you will do The Senior Pricing Analyst will be the subject matter expert and business process owner around contract pricing. They will develop, evaluate and implement...

Remote Work

Contracts And Pricing Analyst

  • Portage, MI
  • 2 days ago
  • Portage, MI
  • 2 days ago

Contracts and Pricing Analyst Job Description The Contracts and Pricing Analyst will assist in evaluating and implementing pricing strategies and models based on current business and competitive...

Infrastructure Market Research Analyst

  • Lansing, MI
  • 8 days ago
  • Lansing, MI
  • 8 days ago

Meta is seeking an experienced data center and AI market research analyst to support our industry intelligence efforts within our Infrastructure organization. You will support a cross-functional...

Product Marketing Strategy Analyst

  • Warren, MI
  • 14 days ago
  • Warren, MI
  • 14 days ago

Job Description Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Global Technical Center - Warren, MI three times per week, at minimum or...

Retail Pricing Analyst

  • Grand Rapids, MI
  • 19 days ago
  • Grand Rapids, MI
  • 19 days ago

At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests and,...

Digital Marketing Analyst

  • Melvindale, MI
  • 19 days ago
  • Melvindale, MI
  • 19 days ago

About Evans Distribution Systems Evans Distribution Systems is a privately-owned third-party logistics company based out of Melvindale, Mich. Our company is run by a fourth-generation leadership...

Video Marketing Strategist

  • Spring Arbor, MI
  • 22 days ago
  • Spring Arbor, MI
  • 22 days ago

Video Marketing Strategist SUMMARYThe Video Marketing Strategist will specialize in creating, producing, and delivering video content that tells the story of Spring Arbor University and supports...

Retention Marketing Strategist

  • Lansing, MI
  • 24 days ago
  • Lansing, MI
  • 24 days ago

OVERVIEW SUMMARY Do you want to be part of an exciting industry and work in a dynamic, interactive workplace? Do you like knowing the work you do helps raise revenue for good causes? This position...

Market Research Analyst

  • Detroit, MI
  • 25 days ago
  • Detroit, MI
  • 25 days ago

Market Research Analyst Job Requirements: Experience in market research (client-side or vendor) Experience with Qualtrics and SPSS Experience working in a research organization Experience with...

Pricing Analyst- Automotive Production

  • Plymouth, MI
  • 26 days ago
  • Plymouth, MI
  • 26 days ago

Company Description We Are Bosch. At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people's lives. Our areas of activity are every...

Lead Strategic Pricing Analyst - Holland, MI (Hybrid)

  • Holland, MI
  • 28 days ago
  • Holland, MI
  • 28 days ago

Lead Strategic Pricing Analyst - Holland, MI (Hybrid) Haworth relocation assistance, remote work United States, Michigan, Holland 1 Haworth Center (Show on map) Jun 09, 2025 Join the Future of...

Remote Work

Sr. Pricing Analyst

  • Livonia, MI
  • 28 days ago
  • Livonia, MI
  • 28 days ago

Our people are the life of this company. Together, we build life into the kitchen. We are a nationwide team, designing and manufacturing the most comprehensive choice of kitchen cabinets in the...

Demographic Data for Michigan

Moving to Michigan? Find some basic demographic data about Michigan below.


Local
National
10,077,306
222,152

Marketing Research Analyst Online Courses and Training Opportunities

iHireMarketing curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Quantitative Marketing Research
Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions. Marketing research is crucial to marketing...
Introduction to Fashion Marketing and Research
Marketing research can help businesses understand both their customers and the industry as a whole. On this two-week course, youll explore marketing research tools and techniques used by fashion...
Brand and Marketing Research Strategy
As businesses are operating in complex markets today, marketing professionals are seeking sustainable ways to create competitive advantage. The game of exploring crucial marketing questions using...

Title Synonyms

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Salary for Marketing Research Analyst Jobs in Michigan

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireMarketing research efforts.

Highest Education Level

Marketing Research Analysts in Michigan offer the following education background
Bachelor's Degree
58.0%
Master's Degree
31.8%
Associate's Degree
3.0%
High School or GED
3.0%
Doctorate Degree
2.0%
Vocational Degree or Certification
1.7%
Some College
0.4%
Some High School
0.2%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Marketing Research Analysts in Michigan
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


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