Vice President of Marketing Jobs in Allentown, PA
The Vice President of Marketing plays a crucial role in the marketing industry by overseeing all marketing operations of a company and developing its marketing strategy and vision. They are responsible for leading a team of marketers in designing and implementing strategic plans to promote the company's brand, products, or services, thus increasing revenue. Their responsibilities typically include conducting market research, planning and executing marketing campaigns, analyzing and forecasting market trends, and assessing the effectiveness of marketing programs.
Key skills for this role include strong leadership and decision-making abilities, excellent communication and interpersonal skills, and a deep understanding of marketing strategies and trends. They must also be highly analytical to be able to interpret marketing data and metrics. Familiarity with digital marketing, content marketing, and social media marketing is often essential. Relevant certifications may include Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), and Digital Marketing Certification. Individuals often come to this role after positions such as Marketing Manager, Director of Marketing, or Chief Marketing Officer.
Director of Communications and Marketing, Bethlehem Catholic High School
- Allentown, PA
- 21 hours ago
- Allentown, PA
- 21 hours ago
Duties & Responsibilities Marketing Strategy & Brand Management Develop and implement an annual marketing and communications plan to promote the school's mission, programs, and achievements....
Director, Marketing - Pain Control
- Bethlehem, PA (5 miles from Allentown, PA)
- 6 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 6 days ago
Responsibilities: Essential Duties Set strategic direction, goals and objectives for Pain Control Marketing; develop product group marketing strategy....
Director, Marketing - Compounding & Nutrition
- Bethlehem, PA (5 miles from Allentown, PA)
- 6 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 6 days ago
Responsible for directing the development of marketing strategy and tactics, implementation and control of marketing programs to maintain and increase market share and profits for CAPS 503A, Compounding...
Assistant Director, Athletic Communications
- Allentown, PA (3 miles from Allentown, PA)
- 15 days ago
- Allentown, PA (3 miles from Allentown, PA)
- 15 days ago
The Office of Communications and Marketing is seeking applicants for a full-time, year-round Assistant Director of Athletic Communications (OCM). This individual will report to the Senior Director...
Director of Communications Employer Allentown School District Location Allentown, PA, US Salary Competitive categories Employer Allentown School District Location Allentown, PA, US Salary...
Director of Marketing and Communications Director of Marketing and Communications locations Penn State Lehigh Valley time type Full time posted on Posted 2 Days Ago job requisition id REQ_......
Director of Marketing and Digital Media
- Schnecksville, PA (9 miles from Allentown, PA)
- 30+ days ago
- Schnecksville, PA (9 miles from Allentown, PA)
- 30+ days ago
Director of Marketing and Digital Media Summary In cooperation with the Executive Director of College Relations, the Director of Marketing and Digital Media is responsible for helping to plan and...
Executive Director of Communications, Marketing, & Student Life
- Schnecksville, PA (9 miles from Allentown, PA)
- 90+ days ago
- Schnecksville, PA (9 miles from Allentown, PA)
- 90+ days ago
Executive Director of Communications, Marketing, & Student Life Date Position is Open 2/7/2025 Work Schedule Full time (On-campus position) Salary Ranges $77,257 - $98,788 Salary offers are non...
Demographic Data for Allentown, PA
Moving to Allentown, PA? Find some basic demographic data about Allentown, PA below.
Vice President of Marketing Online Courses and Training Opportunities
Title Synonyms
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Salary for Vice President of Marketing Jobs in Allentown, PA
Highest Education Level
Vice President of Marketings in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Vice President of Marketing position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Consumer Marketing
- Demand Generation
- Marketing Automation
- Campaign Development
- B2B Marketing
- Product Marketing
- Integrated Marketing
- Marketing Analytics
- Web Analytics
- Marketing Operations
- Brand Awareness
- Segmentation
- Brand Marketing
- Global Marketing
- Media Relations
- Strategic Marketing
- Corporate Communications
- Digital Media
- Go To Market
- Content Strategy
- Market Planning
- Brand Strategy
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- Website Management
- ROI Analysis
- Search Engine Marketing
- Storytelling
- Google Analytics
- Brand Management
- Content Development
- Market Research
- HubSpot
- Branding
- Media
- Team Leading
- Public Relations
- Business to Business Sales
- Acquisitions
- Strategy Development
- Decision Making
- Customer Relationship Management
- Implementation
- Driving
- Team Management
- Presentation
- Verbal Communication
- Events
- Collaboration
- Mentoring
- Bachelor's Degree
- Reporting
- Employee Development
- Budgets
- Project Management
- Sales
- Problem Solving
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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Here are some other career titles that require similar skills
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