Marketing Manager Jobs in Allentown, PA

A Marketing Manager plays a crucial role in the marketing industry by planning, estimating, organizing, and promoting businesses' products or services. They develop marketing strategies, execute marketing plans, analyze market trends, and monitor marketing performance. They collaborate with cross-functional teams to ensure marketing objectives align with the overall corporate goals. They oversee all marketing campaigns, branding initiatives, digital marketing, and public relations efforts. They also work closely with the sales team to generate leads and improve customer experience.

Important skills for a Marketing Manager include strong communication skills, creativity, analytical ability, decision-making skills, and a good understanding of customer behavior. They should be proficient in digital marketing tools, SEO, SEM, and social media platforms. Certifications like Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification could be beneficial. Before becoming a Marketing Manager, a person might have roles such as Marketing Assistant, Marketing Coordinator, or Digital Marketing Specialist.

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Manager of Marketing, Outreach and Engagement

  • Phoebe Ministries
  • Allentown, PA
  • 3 days ago
  • Allentown, PA
  • 3 days ago

Manager of Marketing, Outreach and Engagement Phoebe Ministries - 2.9 Allentown, PA Job Details Full-time 4 hours ago Benefits Health insurance Dental insurance Tuition reimbursement Vision...

In Person

Marketing Manager

  • ArtsQuest
  • Bethlehem, PA (5 miles from Allentown, PA)
  • 6 days ago
  • Bethlehem, PA (5 miles from Allentown, PA)
  • 6 days ago

Position Overview: The Marketing Manager will develop and manage the organizations functional Marketing Plans across all ArtsQuest properties and programs by activating the organizations promotional...

In Person

Marketing Manager, Retirement and Annuity Marketing

  • Aerotek
  • Bethlehem, PA (5 miles from Allentown, PA)
  • 8 days ago
  • Bethlehem, PA (5 miles from Allentown, PA)
  • 8 days ago

Guardian Life Keyword Location Search view all jobs Marketing Manager, Retirement and Annuity Marketing Bethlehem, PA Posted 2 days ago Apply Now Our Annuities Marketing Manager will support the annuities...

Hybrid

Manager, Marketing Operations

  • Tyndale USA
  • Pipersville, PA (22 miles from Allentown, PA)
  • 21 days ago
  • Pipersville, PA (22 miles from Allentown, PA)
  • 21 days ago

ABM Support Partner with marketing and sales teams to support account-based marketing initiatives....

Hybrid

Senior Marketing Manager-Neonatal Care

  • Draeger, Inc.
  • Telford, PA (20 miles from Allentown, PA)
  • 30+ days ago
  • Telford, PA (20 miles from Allentown, PA)
  • 30+ days ago

Senior Marketing Manager-Neonatal Care Draeger, Inc. vision insurance, parental leave, paid time off, 401(k) United States, Pennsylvania, Telford 3135 Quarry Rd (Show on map) May 01, 2026 Senior Marketing...

In Person

Senior Marketing Manager - Respiratory Care

  • Dragerwerk AG & Co. KGaA
  • Telford, PA (20 miles from Allentown, PA)
  • 30+ days ago
  • Telford, PA (20 miles from Allentown, PA)
  • 30+ days ago

Responsibilities The Senior Marketing Manager for Respiratory Care focuses on strategy and programs to drive market share expansion of our intensive care portfolio in the US market....

In Person

Senior Marketing Manager - Patient Monitoring

  • Dragerwerk AG & Co. KGaA
  • Telford, PA (20 miles from Allentown, PA)
  • 60+ days ago
  • Telford, PA (20 miles from Allentown, PA)
  • 60+ days ago

Responsibilities Draeger is hiring a Senior Marketing Manager - Patient Monitoring to work hybrid in our Telford, PA office....

In Person

Demographic Data for Allentown, PA

Moving to Allentown, PA? Find some basic demographic data about Allentown, PA below.

Local
National
178,714
4,663
Medium/Lg

Marketing Manager Online Courses and Training Opportunities

iHireMarketing curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
FutureLearn
Foundations of Marketing: How to Build a Modern Marketing Plan
Marketing is everywhere, with every business utilising it in some form. A critical part of successful marketing is understanding the marketing mix and knowing how to adapt it to your specific...
FutureLearn
Fundamentals of Digital Marketing
With long-term trends such as the move to online banking, retail, education, and telehealth being accelerated by the COVID-19 pandemic, the future is evolving into an increasingly digital...
Udacity
Marketing Fundamentals Course
This course covers the fundamentals of digital marketing, including the what, why, where, when, and how of marketing your business to the appropriate audience. Our exclusive content is co-created...
Register to search for more online courses. >>>

Salary for Marketing Manager Jobs in Allentown, PA

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireMarketing research efforts.

Highest Education Level

Marketing Managers in Allentown, PA offer the following education background
Bachelor's Degree
61.4%
Master's Degree
26.7%
Associate's Degree
3.8%
High School or GED
3.6%
Vocational Degree or Certification
2.3%
Doctorate Degree
1.5%
Some College
0.5%
Some High School
0.2%
Average Work Experience
Here's a breakdown of the number of years' experience offered by Marketing Managers in Allentown, PA
8-10 years
34.0%
4-6 years
18.8%
6-8 years
15.0%
2-4 years
12.1%
Less than 1 year
10.5%
1-2 years
7.2%
10+ years
2.5%

Qualifications / Skill Sets

The following top skills are often required or desired to land a Marketing Manager position

In-Demand skills () are the most popular among employers according to the current jobs in our database. Last updated today!

Other Career Titles

Here are some other career titles that require similar skills

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