Marketing Specialist Jobs in Allentown, PA
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
VIEW ALL JOBS VIEW OUR WEBSITE Chaar Marketing Associate Allentown, PA Contracted Mid Level SHARE This is an IN-PERSON role in Allentown, PA. We are seeking a hands-on marketing generalist who can...
In Person Part TimeMarketing Operations Specialist
- Lutron Electronics Co., Inc
- Coopersburg, PA (8 miles from Allentown, PA)
- 12 days ago
- Coopersburg, PA (8 miles from Allentown, PA)
- 12 days ago
Overview Lutron Electronics Co., Inc. is hiring a high-impact Marketing Operations Specialist for our Channel Operations team in Coopersburg or Conshohocken, PA, supporting the fast-growing Budget...
In Person- Guardian Life Insurance Company of America
- Bethlehem, PA (5 miles from Allentown, PA)
- 15 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 15 days ago
Ready to accelerate your marketing career at the intersection of data, technology, and collaboration? Guardians Marketing & Communications organization is hiring a cohort of early-career...
Hybrid- Scandinavian Tobacco Group
- Fountain Hill, PA (5 miles from Allentown, PA)
- 19 days ago
- Fountain Hill, PA (5 miles from Allentown, PA)
- 19 days ago
ABOUT THE ROLE The Email Marketing Associate is responsible for the development and execution of email, SMS and other targeted retention campaigns using our email deployment and internal workflow...
In PersonBrand Representative - Lehigh Valley Mall, Hollister
- A&F Stores, Inc.
- Lehigh Valley, PA (3 miles from Allentown, PA)
- 26 days ago
- Lehigh Valley, PA (3 miles from Allentown, PA)
- 26 days ago
Our Brand Representatives bring our store experience to lifeengaging customers with care, representing our brand authentically, and helping create a welcoming environment for all. This role is a...
In Person- Valley Health Partners Community Health Center
- Allentown, PA
- 30+ days ago
- Allentown, PA
- 30+ days ago
Marketing Specialist Valley Health Partners, Allentown, PA Job Summary: The Marketing Specialist is responsible for implementing marketing strategies and coordinating promotional activities to enhance...
In Person- Crayola
- Easton, PA (15 miles from Allentown, PA)
- 60+ days ago
- Easton, PA (15 miles from Allentown, PA)
- 60+ days ago
Marketing Associate, Easton PA GENERAL SUMMARY: This position is responsible for executing small scale projects and programs to help meet Marketing plan objectives. Supports the product manager in...
In PersonMarketing Specialist - Fire Protection
- Victaulic Co
- Easton, PA (15 miles from Allentown, PA)
- 60+ days ago
- Easton, PA (15 miles from Allentown, PA)
- 60+ days ago
Job Description Aligned with the sales growth strategy, the Marketing Specialist - Fire Protection is responsible for spearheading the strategic development and implementation of integrated B2B marketing...
In Person- Victaulic Co
- Easton, PA (15 miles from Allentown, PA)
- 60+ days ago
- Easton, PA (15 miles from Allentown, PA)
- 60+ days ago
Victaulic is seeking a strategic and execution-focused Product Marketing Specialist to lead product commercialization initiatives form concept through launch and lifecycle management....
In PersonDemographic Data for Allentown, PA
Moving to Allentown, PA? Find some basic demographic data about Allentown, PA below.
Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Allentown, PA
Highest Education Level
Marketing Specialists in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Product Support
- Marketing Communications
- Marketing Campaigns
- Multi-Channel Marketing
- Marketing Strategies
- Content Marketing
- Email Campaigns
- Digital Content
- Integrated Marketing
- Marketing Automation
- Google Ads
- Field Marketing
- Brand Marketing
- Brand Awareness
- Business to Consumers
- Press Releases
- Email Marketing
- Social Media Management
- Search Engine Optimization
- Journalism
- Digital Marketing
- Competitive Analysis
- Google Analytics
- Content Management
- Social Media Marketing
- Market Analysis
- Social Media Strategy
- Copywriting
- Branding
- Adobe InDesign
- Ecommerce
- Content Development
- HubSpot
- Media
- Canva
- Adobe Creative Suite
- Adobe
- Sales & Marketing
- Merchandising
- Liaison
- Public Relations
- Artificial Intelligence
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Retail
- Business Development
- Presentation
- Events
- Driving
- Customer Relations
- Writing Skills
- Verbal Communication
- Reporting
- Collaboration
- Flexibility
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Microsoft Office
- Staff Supervision
- Scheduling
- Customer Service
- Time Management
- Leadership
- Communication Skills
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Here are some other career titles that require similar skills
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