Marketing Specialist Jobs in Massachusetts
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Overview We are currently looking for a Customer Relations Specialist to play a pivotal role in helping to support excellent customer service, customer retention and new customer acquisition. As a...
CDM Smith is seeking an Entry Communications Specialist to join our Marketing & Communications team. In particular, we are looking for a communications professional who has a passion for using...
Familiarity with digital marketing concepts (paid search, SEO, LSA) is a plus....
with regularly scheduled demand generation activities within your assigned account base....
KEY RESPONSIBILITIES: Understand the Enrollment stakeholder audience, and assist with developing social media marketing strategies keyed into that audience Help develop, create, and film social content...
Reporting to the VP, Marketing Manager, the Event & Marketing Associate will be a creative, detail-oriented, and enthusiastic candidate, responsible for supporting Eastern Bank's strategic...
This is a hands on roll working across 24 European markets to launch marketing campaigns, gather and share best practices and support in informing and setting the marketing strategy for the region with...
Who Are We? Altard State is a rapidly growing womens fashion brand with 130+ locations in 40 states. It feels like a sanctuary - a place of beauty from the inside out. From welcoming experiences...
Discover Impactful Work We are seeking a dedicated Marketing Specialist to support Thermo Fisher's Corporate Marketing and Digital Communications team....
Market Development Representative - On/Off Premise - Cambridge, MA
- Cambridge, MA
- 2 days ago
- Cambridge, MA
- 2 days ago
Sazerac Company Overview Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the...
AY25-26 Customer Relations Specialist (Work Study)
- Bridgewater, MA
- 2 days ago
- Bridgewater, MA
- 2 days ago
AY25-26 Customer Relations Specialist (Work Study) Posting Details Position Information TitleAY25-26 Customer Relations Specialist (Work Study) Position Description University Events (UE) follows...
Summary Organizational Location: This position is with the Department of Homeland Security, within U.S. Customs and Border Protection, Office of Field Operations, Boston Field Office, located in...
Description The Senior Marketing Specialist, Brand Strategy supports the development of strategies for enterprise-wide integrated marketing programs and campaigns that are aligned with Liberty Mutual's...
MARKETING & COMMUNICATIONS SPECIALIST, Graduate Enrollment
- Boston, MA
- 4 days ago
- Boston, MA
- 4 days ago
Integration with Overall Graduate Enrollment Marketing Strategy (20%) Leverage digital marketing best practices, including Search Engine Optimization (SEO), to optimize communication effectiveness beyond...
DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a...
Demographic Data for Massachusetts
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Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Massachusetts
Highest Education Level
Marketing Specialists in Massachusetts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Collateral Development
- Marketing Strategies
- Marketing Communications
- Marketing Campaigns
- Content Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Sales Analysis
- Brand Awareness
- Hootsuite
- A/B Testing
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Direct Marketing
- Journalism
- Search Engine Optimization
- Google Analytics
- Social Media Management
- Competitive Analysis
- Copywriting
- Social Media Marketing
- Market Analysis
- WordPress
- Content Development
- HubSpot
- Ecommerce
- Branding
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Public Relations
- Liaison
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Customer Relations
- Retail
- Verbal Communication
- Driving
- Writing Skills
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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