Marketing Specialist Jobs in Massachusetts
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Generative Engine Optimization (GEO/AEO) Marketing Specialist
- Akamai Technologies
- Cambridge, MA
- 5 hours ago
- Cambridge, MA
- 5 hours ago
As a GEO Marketing Specialist, you will be responsible for: Defining roadmap to maximize brand and product representation in generative search results and AI assistants Tracking trends, insights and...
In PersonDescription Acara Solutions is seeking a Digital Marketing Specialist to work with our client Headquartered in Boston, MA. This position is 100% remote....
Remote Full Time- Cooperative Production, Inc.
- Dighton, MA
- 15 hours ago
- Dighton, MA
- 15 hours ago
Communications Specialist From $61K to $65K | UP TO $2k SIGN ON BONUS COMMUNICATIONS SPECIALIST Cooperative Production has 31 residential homes and 5 Day Programs. Our 24/7 supervised residential...
In Person- American Residential Services
- Somerset, MA
- 17 hours ago
- Somerset, MA
- 17 hours ago
Company Name ARS-Rescue Rooter Overview Pay: $20 per hour + commission Earning potential: $20 $30 per hour on average with commission Schedule: Sunday thru Saturday Location: Somerset, MA...
In PersonSenior Marketing Specialist (Global User Campaign Specialist)
- Wolters Kluwer
- Boston, MA
- 19 hours ago
- Boston, MA
- 19 hours ago
Required Qualifications 5+ years of experience in user campaigns, lifecycle marketing, customer marketing, campaign operations, or enablement....
In PersonDigital Marketing Specialist - Mass Mutual Center
- MGM Mirage
- Springfield, MA
- 1 day ago
- Springfield, MA
- 1 day ago
THE JOB: We are seeking a creative and guest-focused Digital Marketing Specialist to drive our online presence and elevate the guest experience....
In PersonJoin us as a Senior Field Marketing Specialist and help us do what we do best: propelling business forward....
HybridCanvasser - Field Marketing Agent
- All Weather Seal of West Michigan Inc
- Lowell, MA
- 2 days ago
- Lowell, MA
- 2 days ago
Pay & Perks Up Front $42,000 - $85,000 annually (Base Hourly + Performance Bonus) Paid Professional Training - always investing in your success All Equipment Provided - no barriers to getting...
In PersonEmail Marketing Associate EC10-19848788
- Creative Circle
- Brighton, MA
- 4 days ago
- Brighton, MA
- 4 days ago
campaigns....
In PersonThe Digital Marketing Specialist will lead and execute digital marketing campaigns across email, paid social media, Google Ads, SEO/SEM, and web platforms, helping to expand the organization's reach...
In Person- Agilent Technologies, Inc.
- Springfield, MA
- 4 days ago
- Springfield, MA
- 4 days ago
Job Description The Paid Social Media Specialist oversees executing, monitoring and optimizing paid advertising campaigns across social platforms (Meta, LinkedIn, etc.) with a relentless focus on...
RemoteManage and support all Marketing campaign efforts in Marketo, including but not limited to: Creating and maintaining web forms Lead list uploads Campaign creation QA and troubleshoot tracking issues...
Hybrid- Stand Out For Good
- Burlington, MA
- 5 days ago
- Burlington, MA
- 5 days ago
211 - Burlington Mall - Burlington, MA Who Are We? Altard State is a rapidly growing womens fashion brand with 130+ locations in 40 states. It feels like a sanctuary - a place of beauty from the...
In Person TemporaryThe Communications Specialist supports the Department of Medical Oncology through the writing, editing, and management of clear, engaging content across print and digital channels. Working closely...
In PersonAt Strike48 we are defining the future of security operations through our Agentic platform. Our channel partners are an essential extension of our team, helping us reach new markets and deliver...
In PersonDemographic Data for Massachusetts
Moving to Massachusetts? Find some basic demographic data about Massachusetts below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Specialist Jobs in Massachusetts
Highest Education Level
Marketing Specialists in Massachusetts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Product Support
- Marketing Communications
- Marketing Campaigns
- Multi-Channel Marketing
- Marketing Strategies
- Content Marketing
- Email Campaigns
- Digital Content
- Integrated Marketing
- Marketing Automation
- Google Ads
- Field Marketing
- Campaign Management
- Brand Marketing
- Brand Awareness
- Business to Consumers
- Press Releases
- Email Marketing
- Social Media Management
- Search Engine Optimization
- Journalism
- Digital Marketing
- Competitive Analysis
- Google Analytics
- Content Management
- Social Media Marketing
- Market Analysis
- Social Media Strategy
- Copywriting
- Branding
- Adobe InDesign
- Content Development
- HubSpot
- Media
- Canva
- Adobe Creative Suite
- Adobe
- Sales & Marketing
- Merchandising
- Liaison
- Public Relations
- Artificial Intelligence
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Retail
- Business Development
- Presentation
- Events
- Driving
- Customer Relations
- Writing Skills
- Verbal Communication
- Reporting
- Collaboration
- Flexibility
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Microsoft Office
- Staff Supervision
- Scheduling
- Customer Service
- Time Management
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Specialist Related Career Advice Articles
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »