Marketing Specialist Jobs in Springfield, MA
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Digital Marketing Specialist - Mass Mutual Center
- MGM Mirage
- Springfield, MA
- 1 day ago
- Springfield, MA
- 1 day ago
THE JOB: We are seeking a creative and guest-focused Digital Marketing Specialist to drive our online presence and elevate the guest experience....
In Person- Agilent Technologies, Inc.
- Springfield, MA
- 4 days ago
- Springfield, MA
- 4 days ago
Job Description The Paid Social Media Specialist oversees executing, monitoring and optimizing paid advertising campaigns across social platforms (Meta, LinkedIn, etc.) with a relentless focus on...
Remote- Hoffman Auto Group
- Hartford, CT (22 miles from Springfield, MA)
- 8 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 8 days ago
Ford Lincoln Brand Specialist East Hartford, CT 06108 Apply Overview Salary Range $60,000.00 - $90,000.00 Base+Commission/month Apply Description Role Purpose Directly responsible for selling new...
In Person- Mental Health Association
- Chicopee, MA (4 miles from Springfield, MA)
- 13 days ago
- Chicopee, MA (4 miles from Springfield, MA)
- 13 days ago
Marketing Associate On-site Development & Community Relations Full time Chicopee, Massachusetts, United States We're seeking a Marketing Associate to join our Development and Community Relations...
In PersonBrand Representative - Holyoke Mall, Hollister
- A&F Stores, Inc.
- Holyoke, MA (8 miles from Springfield, MA)
- 26 days ago
- Holyoke, MA (8 miles from Springfield, MA)
- 26 days ago
Our Brand Representatives bring our store experience to lifeengaging customers with care, representing our brand authentically, and helping create a welcoming environment for all. This role is a...
In PersonBrand Representative - South Shore Plaza, abercrombie kids
- A&F Stores, Inc.
- Sturbridge, MA (24 miles from Springfield, MA)
- 26 days ago
- Sturbridge, MA (24 miles from Springfield, MA)
- 26 days ago
Our Brand Representatives bring our store experience to lifeengaging customers with care, representing our brand authentically, and helping create a welcoming environment for all. This role is a...
In Person- Hoffman Auto Group
- Simsbury, CT (19 miles from Springfield, MA)
- 30+ days ago
- Simsbury, CT (19 miles from Springfield, MA)
- 30+ days ago
Honda Brand Specialist Simsbury, CT 06092 Apply Overview Salary Range $70,000.00 - $110,000.00 Base+Commission/month Apply Description Role Purpose Directly responsible for selling new and/or...
In PersonAssociate, Marketing - Content
- KKR & Co. Inc.
- Hartford, CT (22 miles from Springfield, MA)
- 30+ days ago
- Hartford, CT (22 miles from Springfield, MA)
- 30+ days ago
COMPANY OVERVIEW KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment...
In Person- Athena Health Care Systems
- Springfield, MA
- 45+ days ago
- Springfield, MA
- 45+ days ago
Athena Health Care Systems Hospice Marketing Liaison Springfield, MA Apply Hospice of Western & Central Massachusetts is looking for a Marketing and Business Development Liaison to join! Shift is...
In PersonDemographic Data for Springfield, MA
Moving to Springfield, MA? Find some basic demographic data about Springfield, MA below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Specialist Jobs in Springfield, MA
Highest Education Level
Marketing Specialists in Springfield, MA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Product Support
- Marketing Communications
- Marketing Campaigns
- Multi-Channel Marketing
- Marketing Strategies
- Content Marketing
- Email Campaigns
- Digital Content
- Integrated Marketing
- Marketing Automation
- Google Ads
- Field Marketing
- Campaign Management
- Brand Marketing
- Brand Awareness
- Business to Consumers
- Press Releases
- Email Marketing
- Social Media Management
- Search Engine Optimization
- Journalism
- Digital Marketing
- Competitive Analysis
- Google Analytics
- Content Management
- Social Media Marketing
- Market Analysis
- Social Media Strategy
- Copywriting
- Branding
- Adobe InDesign
- Content Development
- HubSpot
- Media
- Canva
- Adobe Creative Suite
- Adobe
- Sales & Marketing
- Merchandising
- Liaison
- Public Relations
- Artificial Intelligence
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Retail
- Business Development
- Presentation
- Events
- Driving
- Customer Relations
- Writing Skills
- Verbal Communication
- Reporting
- Collaboration
- Flexibility
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Microsoft Office
- Staff Supervision
- Scheduling
- Customer Service
- Time Management
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Specialist Related Career Advice Articles
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »