Marketing Manager Jobs in Springfield, MA
A Marketing Manager plays a crucial role in the marketing industry by planning, estimating, organizing, and promoting businesses' products or services. They develop marketing strategies, execute marketing plans, analyze market trends, and monitor marketing performance. They collaborate with cross-functional teams to ensure marketing objectives align with the overall corporate goals. They oversee all marketing campaigns, branding initiatives, digital marketing, and public relations efforts. They also work closely with the sales team to generate leads and improve customer experience.
Important skills for a Marketing Manager include strong communication skills, creativity, analytical ability, decision-making skills, and a good understanding of customer behavior. They should be proficient in digital marketing tools, SEO, SEM, and social media platforms. Certifications like Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification could be beneficial. Before becoming a Marketing Manager, a person might have roles such as Marketing Assistant, Marketing Coordinator, or Digital Marketing Specialist.
Media & Social Marketing Manager
- Hartford, CT (22 miles from Springfield, MA)
- 2 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 2 days ago
Function** We are seeking a dedicated Media and Social Marketing Manager....
Senior Marketing Manager, U.S. Campaigns
- Hartford, CT (22 miles from Springfield, MA)
- 2 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 2 days ago
The **Senior Marketing Manager, U.S....
Account Supervisor - Marketing
- Hartford, CT (22 miles from Springfield, MA)
- 5 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 5 days ago
Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media, brand and marketing strategy; and E2E campaign development,...
- Hartford, CT (22 miles from Springfield, MA)
- 7 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 7 days ago
This role involves leading technical marketing strategies and supporting the overall product marketing efforts....
- Hartford, CT (22 miles from Springfield, MA)
- 7 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 7 days ago
Campaigns:** Develop and implement data-driven marketing campaigns to drive product awareness, adoption, and revenue growth **Content Strategy and Development:** Create in-depth technical content for...
- Hartford, CT (22 miles from Springfield, MA)
- 7 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 7 days ago
Job Summary The Marketing Manager is responsible for assuring the marketing and merchandising standards and promotional planning is in place for the account portfolio....
Market Development Manager - Inorganic Chemistry (FIELD REMOTE - US East)
- Hartford, CT (22 miles from Springfield, MA)
- 12 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 12 days ago
Driving Demand Owns the coordination, planning and execution of demand generation activities (seminars, lunch & learns, etc) focused on finding NEW opportunities and developing demand for additional...
Remote WorkPortfolio Marketing Manager, GPS
- Hartford, CT (22 miles from Springfield, MA)
- 19 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 19 days ago
Our team spans across the US and India, providing go to market insights, marketing strategies. and best-in-class creative....
Buseiness Development And Marketing Manager
- Northampton, MA (15 miles from Springfield, MA)
- 20 days ago
- Northampton, MA (15 miles from Springfield, MA)
- 20 days ago
Business Development & Marketing Manager Job Description We are seeking a dynamic and self-motivated Marketing Manager to join our team....
US E EA - GPS EA - Portfolio Marketing Manager - KC
- Hartford, CT (22 miles from Springfield, MA)
- 21 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 21 days ago
Our team spans across the US and India, providing go to market insights, marketing strategies. and best-in-class creative....
Marketing Manager, Decision Science - PI
- Hartford, CT (22 miles from Springfield, MA)
- 27 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 27 days ago
Who Are We? Taking care of our customers, our communities and each other. Thats the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property...
- Northampton, MA (15 miles from Springfield, MA)
- 28 days ago
- Northampton, MA (15 miles from Springfield, MA)
- 28 days ago
Marketing Manager Job Description We are seeking a dynamic and self-motivated Marketing Manager to join our team....
Demographic Data for Springfield, MA
Moving to Springfield, MA? Find some basic demographic data about Springfield, MA below.
Marketing Manager Online Courses and Training Opportunities
Salary for Marketing Manager Jobs in Springfield, MA
Highest Education Level
Marketing Managers in Springfield, MA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Marketing Strategies
- Marketing Campaigns
- Pardot
- Marketing Communications
- Content Marketing
- Account-Based Marketing
- Demand Generation
- Partner Marketing
- Multi-Channel Marketing
- Lead Nurturing
- Campaign Development
- B2B Marketing
- Go-to-Market Strategy
- Product Marketing
- Marketing Automation
- Integrated Marketing
- Paid Search
- Google Ads
- Campaign Management
- Marketing Operations
- Marketing Analytics
- Segmentation
- Marketing & Sales
- Press Releases
- Brand Awareness
- Global Marketing
- Brand Marketing
- Go To Market
- Strategic Marketing
- Email Marketing
- Market Planning
- Search Engine Optimization
- Digital Marketing
- ROI Analysis
- Google Analytics
- HubSpot
- Media
- Business to Business Sales
- Acquisitions
- Public Relations
- Strategy Development
- Salesforce
- Customer Relations
- Retail
- Customer Relationship Management
- Prioritizing
- Driving
- Presentation
- Verbal Communication
- Events
- Collaboration
- Flexibility
- Reporting
- Budgets
- Bachelor's Degree
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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