Marketing Manager Jobs in Springfield, MA
A Marketing Manager plays a crucial role in the marketing industry by planning, estimating, organizing, and promoting businesses' products or services. They develop marketing strategies, execute marketing plans, analyze market trends, and monitor marketing performance. They collaborate with cross-functional teams to ensure marketing objectives align with the overall corporate goals. They oversee all marketing campaigns, branding initiatives, digital marketing, and public relations efforts. They also work closely with the sales team to generate leads and improve customer experience.
Important skills for a Marketing Manager include strong communication skills, creativity, analytical ability, decision-making skills, and a good understanding of customer behavior. They should be proficient in digital marketing tools, SEO, SEM, and social media platforms. Certifications like Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification could be beneficial. Before becoming a Marketing Manager, a person might have roles such as Marketing Assistant, Marketing Coordinator, or Digital Marketing Specialist.
Marketing Manager, Decision Science - PI
- Hartford, CT (22 miles from Springfield, MA)
- 2 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 2 days ago
Who Are We? Taking care of our customers, our communities and each other. Thats the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property...
- Northampton, MA (15 miles from Springfield, MA)
- 4 days ago
- Northampton, MA (15 miles from Springfield, MA)
- 4 days ago
Marketing Manager Job Description We are seeking a dynamic and self-motivated Marketing Manager to join our team....
Marketing Manager, Compression, US Region
- Hartford, CT (22 miles from Springfield, MA)
- 4 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 4 days ago
. + Demonstrates foundational knowledge of marketing strategy, including channel selection, business planning, and competitive positioning. + Applies strong financial acumen and decision-making skills...
- Hartford, CT (22 miles from Springfield, MA)
- 4 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 4 days ago
Wilson Language training is growing and is looking to hire Marketing Manager....
- Hartford, CT (22 miles from Springfield, MA)
- 8 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 8 days ago
Explore life at Travelers. We have 10 diversity networks, employee-led organizations dedicated to fostering the development and success of our employees. >> Discover diversity and inclusion....
- Hartford, CT (22 miles from Springfield, MA)
- 9 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 9 days ago
The Marketing Manager leads the development, definition, and execution of comprehensive marketing strategies for Emerson Tool Company's commercial vacuum products and the ProTeam brand....
- Hartford, CT (22 miles from Springfield, MA)
- 9 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 9 days ago
.: Partners with marketing partner(s) and assigned business partners to create and execute moderately complex marketing campaigns, in support of marketing strategies aligned to specific business unit...
Commercial Marketing Manager, U.S. Medical Distribution
- Hartford, CT (22 miles from Springfield, MA)
- 11 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 11 days ago
This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging. + Partner with content team and customer solutions teams to develop customer...
Senior Lead Digital Marketing Manager
- Hartford, CT (22 miles from Springfield, MA)
- 14 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 14 days ago
**The Main Responsibilities** + Develop and implement strategic integrated marketing campaign plans aligned with the company's goals and objectives. + Manage the end-to-end execution of marketing campaigns...
Senior Marketing Manager, Distribution
- Hartford, CT (22 miles from Springfield, MA)
- 30+ days ago
- Hartford, CT (22 miles from Springfield, MA)
- 30+ days ago
strategies....
- Hartford, CT (22 miles from Springfield, MA)
- 45+ days ago
- Hartford, CT (22 miles from Springfield, MA)
- 45+ days ago
. + Monitor industry news and trends: Keep informed about and share emerging trends, news, competitor activity, and cultural moments to enhance media, communications, and marketing strategy. + Nurture...
Marketing and Communications Manager, Amherst College Press
- Amherst, MA (19 miles from Springfield, MA)
- 90+ days ago
- Amherst, MA (19 miles from Springfield, MA)
- 90+ days ago
Marketing and Communications Manager, Amherst College Press Amherst Campus Full Time JR5816 Amherst has taken a leadership role among highly selective liberal arts colleges and universities in...
Marketing and Communications Manager
- Amherst, MA (19 miles from Springfield, MA)
- 90+ days ago
- Amherst, MA (19 miles from Springfield, MA)
- 90+ days ago
Amherst has taken a leadership role among highly selective liberal arts colleges and universities in successfully diversifying the racial, socio-economic, and geographic profile of its student...
Demographic Data for Springfield, MA
Moving to Springfield, MA? Find some basic demographic data about Springfield, MA below.
Marketing Manager Online Courses and Training Opportunities
Salary for Marketing Manager Jobs in Springfield, MA
Highest Education Level
Marketing Managers in Springfield, MA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Relationship Marketing
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Pardot
- Content Marketing
- Account-Based Marketing
- Partner Marketing
- Multi-Channel Marketing
- Demand Generation
- Email Campaigns
- Marketing Automation
- B2B Marketing
- Go-to-Market Strategy
- Product Marketing
- Integrated Marketing
- Google Ads
- Customer Insight
- Marketing Analytics
- Sales Enablement
- Campaign Management
- Brand Awareness
- Segmentation
- Brand Marketing
- Marketing & Sales
- Market Development
- Global Marketing
- Strategic Marketing
- Go To Market
- Market Planning
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- ROI Analysis
- Google Analytics
- Content Development
- Market Research
- Media
- Public Relations
- Business to Business Sales
- Acquisitions
- Strategy Development
- Salesforce
- Decision Making
- Customer Relationship Management
- Implementation
- Retail
- Prioritizing
- Driving
- Presentation
- Verbal Communication
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Budgets
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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