Marketing Research Analyst Jobs in Lanham, MD
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
- TEKsystems c/o Allegis Group
- Hanover, MD (16 miles from Lanham, MD)
- 1 day ago
- Hanover, MD (16 miles from Lanham, MD)
- 1 day ago
At TEKsystems, marketing is about understanding the customer - and providing value across digital touchpoints. The Marketing Strategist, Operations & Campaigns is responsible for owning and...
HybridMarket Research Analyst, Creative Excellence
- Ipsos
- Washington, DC (10 miles from Lanham, MD)
- 2 days ago
- Washington, DC (10 miles from Lanham, MD)
- 2 days ago
JobID: 8194 Category: Research JobSchedule: Posted Date: 2026-06-01T14:57:41+00:00 JobShift: Ipsos Worker Classification: Employee - Permanent Regular What makes this role important at Ipsos: As a...
HybridPega Marketing Analyst - Hybrid
- Mitchell Martin, Inc.
- Merrifield, VA (20 miles from Lanham, MD)
- 2 days ago
- Merrifield, VA (20 miles from Lanham, MD)
- 2 days ago
Title: Pega Marketing Analyst Location: Vienna, VA or Winchester, VA or Pensacola, FL Employment Type: Contract - (Hybrid) Compensation: Pay Range: $50.00-$55.00 Per HR Job Summary: This position...
HybridSenior Integrated Marketing Strategist
- Jobgether
- Washington, DC (10 miles from Lanham, MD)
- 3 days ago
- Washington, DC (10 miles from Lanham, MD)
- 3 days ago
Broad understanding of integrated marketing disciplines, including digital campaigns, content marketing, events, ABM, and partner marketing....
RemoteMarketing Strategist, Operations & Campaigns
- TEKsystems
- Hanover, MD (16 miles from Lanham, MD)
- 6 days ago
- Hanover, MD (16 miles from Lanham, MD)
- 6 days ago
Ability to leverage and segment audience data already available within Salesforce CRM and other channels to build targeted email marketing campaigns....
In PersonSenior Associate, Business Analyst - Marketing, COBT
- Capital One
- McLean, VA (16 miles from Lanham, MD)
- 7 days ago
- McLean, VA (16 miles from Lanham, MD)
- 7 days ago
Senior Associate, Business Analyst - Marketing, COBT Summary: As a Senior Business Analyst at Capital One, you will apply your strategic and analytical skills to major company challenges. You will...
In PersonLegal Competitive Intelligence/Market Research Analyst
- Accufile
- Washington, DC (10 miles from Lanham, MD)
- 8 days ago
- Washington, DC (10 miles from Lanham, MD)
- 8 days ago
Legal Competitive Intelligence/Market Research Analyst Employment Type: Part-Time JOB SUMMARY Accufile is seeking a legal competitive intelligence analyst to provide legal, market, and business...
RemotePega Marketing Analyst - Hybrid
- CC Pace Systems, Inc.
- Vienna, VA (19 miles from Lanham, MD)
- 10 days ago
- Vienna, VA (19 miles from Lanham, MD)
- 10 days ago
campaigns in channels enabled by Pega Customer Decision Hub (CDH)....
Hybridcampaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics.* Produce client performance reports, identifying trends...
HybridFederal Field Marketing Strategist : 26-01412
- Akraya Inc.
- Washington, DC (10 miles from Lanham, MD)
- 17 days ago
- Washington, DC (10 miles from Lanham, MD)
- 17 days ago
Primary Skills: Federal Marketing Strategy (Expert), Campaign Management (Expert), Partner Marketing (Proficient), Pipeline Generation (Expert), Event Execution (Expert) Contract Type: W2 Only Duration...
RemoteMarketing Analyst, PLG & Self-Serve Analytics
- Twilio
- Washington, DC (10 miles from Lanham, MD)
- 20 days ago
- Washington, DC (10 miles from Lanham, MD)
- 20 days ago
Remote Marketing Analyst, PLG & Self-Serve Analytics Twilio Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $96,640 - $120,800. Based in York,...
Remote- Ledgent Technology
- Bethesda, MD (12 miles from Lanham, MD)
- 21 days ago
- Bethesda, MD (12 miles from Lanham, MD)
- 21 days ago
We are seeking candidates for a contract to hire, Principal Marketing Analyst role in Bethesda, MD. While working in a W2 hourly role with our company, the rate is between $69.71 and 91.34. Upon...
In Person- 891 Erickson Senior Living, LLC
- Catonsville, MD (21 miles from Lanham, MD)
- 21 days ago
- Catonsville, MD (21 miles from Lanham, MD)
- 21 days ago
Location: Erickson Senior Living Join our team as a Manager of Market Analysis, where you'll play a key role in evaluating and shaping future business opportunities. This position is responsible...
In PersonAI Content Marketing Strategist
- Cellebrite DI Ltd.
- Tysons Corner, VA (19 miles from Lanham, MD)
- 22 days ago
- Tysons Corner, VA (19 miles from Lanham, MD)
- 22 days ago
Description About Cellebrite: Cellebrite's (Nasdaq: CLBT) mission is to enable its global customers to protect and save lives by enhancing digital investigations and intelligence gathering to...
In PersonPrincipal Associate, Commercial Bank Marketing Strategist
- Capital One
- McLean, VA (16 miles from Lanham, MD)
- 22 days ago
- McLean, VA (16 miles from Lanham, MD)
- 22 days ago
The ideal candidate will have experience developing and executing B2B marketing campaigns across a variety of industries....
In PersonDemographic Data for Lanham, MD
Moving to Lanham, MD? Find some basic demographic data about Lanham, MD below.
Marketing Research Analyst Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job title
Salary for Marketing Research Analyst Jobs in Lanham, MD
Highest Education Level
Marketing Research Analysts in Lanham, MD offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Finance
- Modeling
- Regulations
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Google Tag Manager
- Multi-Channel Marketing
- Product Marketing
- Marketing Strategies
- Keyword Research
- Paid Search
- Marketing Analytics
- Adobe Analytics
- Web Analytics
- Marketing Automation
- Google Ads
- Marketing Operations
- Customer Acquisition
- Strategic Marketing
- Pricing Strategies
- Segmentation
- Market Planning
- A/B Testing
- Marketing & Sales
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- ROI Analysis
- Google Analytics
- Market Research
- Business Intelligence
- Media
- Data Visualization
- Proposals
- Acquisitions
- Tableau
- Forecasting
- Artificial Intelligence
- Strategy Development
- Analytical Skills
- SQL
- Data Analytics
- Customer Relationship Management
- Retail
- Presentation
- Events
- Driving
- Budgets
- Reporting
- Collaboration
- Data Analysis
- Bachelor's Degree
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Microsoft Office
- Problem Solving
- Staff Supervision
- Scheduling
- Time Management
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Research Analyst Related Career Advice Articles
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »