Marketing Research Analyst Jobs in Maryland

A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.

Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.

1-7 of 7 Jobs

Senior Pricing Analyst

  • Columbia, MD
  • 3 days ago
  • Columbia, MD
  • 3 days ago

ABOUT ALEUT FEDERAL At Aleut Federal, we believe the company and its mission are just as important as the job you are applying for. Aleut Federal is an Alaskan Native-owned enterprise whose...

Infrastructure Market Research Analyst

  • Annapolis, MD
  • 17 days ago
  • Annapolis, MD
  • 17 days ago

Meta is seeking an experienced data center and AI market research analyst to support our industry intelligence efforts within our Infrastructure organization. You will support a cross-functional...

Marketing Analyst

  • Baltimore, MD
  • 17 days ago
  • Baltimore, MD
  • 17 days ago

Hybrid, 2 days a week. Summary: A marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital and branding. Serving a variety of industries, including retail,...

Database Marketing Analyst

  • Hanover, MD
  • 25 days ago
  • Hanover, MD
  • 25 days ago

Overview Why We Need Your Talents: The Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to: campaign build, list generation, program...

Senior Pricing Analyst - REMOTE

  • Beltsville, MD
  • 30+ days ago
  • Beltsville, MD
  • 30+ days ago

Senior Pricing Analyst - REMOTE ANSYS United States, Maryland, Beltsville 9000 Virginia Manor Road (Show on map) Jun 03, 2025 Requisition #:16763 Our Mission: Powering Innovation That Drives Human...

Remote Work

Senior Marketing Analyst

  • Frederick, MD
  • 45+ days ago
  • Frederick, MD
  • 45+ days ago

At Music & Arts (part of Guitar Center), the Analytics Team is deploying data products to inform and empower the company with insight s that drive customer success and business value. We are...

Pricing Analyst

  • Glen Burnie, MD
  • 45+ days ago
  • Glen Burnie, MD
  • 45+ days ago

Pricing Analyst Job at in Glen Burnie, MD Position: Pricing Analyst Company: Job Location(s): Glen Burnie, MD Start Date: ASAP Special NotesInstructions: For immediate consideration, please...

Demographic Data for Maryland

Moving to Maryland? Find some basic demographic data about Maryland below.


Local
National
6,176,902
140,318

Marketing Research Analyst Online Courses and Training Opportunities

iHireMarketing curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Quantitative Marketing Research
Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions. Marketing research is crucial to marketing...
Quantitative Marketing Research
Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions. Marketing research is crucial to marketing...
Brand and Marketing Research Strategy
As businesses are operating in complex markets today, marketing professionals are seeking sustainable ways to create competitive advantage. The game of exploring crucial marketing questions using...

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Salary for Marketing Research Analyst Jobs in Maryland

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireMarketing research efforts.

Highest Education Level

Marketing Research Analysts in Maryland offer the following education background
Bachelor's Degree
58.0%
Master's Degree
31.8%
Associate's Degree
3.0%
High School or GED
2.9%
Doctorate Degree
2.0%
Vocational Degree or Certification
1.7%
Some College
0.4%
Some High School
0.2%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Marketing Research Analysts in Maryland
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


Other Career Titles

Here are some other career titles that require similar skills



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