Marketing Research Analyst Jobs in Gaithersburg, MD

A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.

Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.

1-15 of 26 Jobs

Marketing Strategist

  • TEKsystems c/o Allegis Group
  • Hanover, MD (24 miles from Gaithersburg, MD)
  • 1 day ago
  • Hanover, MD (24 miles from Gaithersburg, MD)
  • 1 day ago

At TEKsystems, marketing is about understanding the customer - and providing value across digital touchpoints. The Marketing Strategist, Operations & Campaigns is responsible for owning and...

Hybrid

Market Research Analyst, Creative Excellence

  • Ipsos
  • Washington, DC (18 miles from Gaithersburg, MD)
  • 2 days ago
  • Washington, DC (18 miles from Gaithersburg, MD)
  • 2 days ago

JobID: 8194 Category: Research JobSchedule: Posted Date: 2026-06-01T14:57:41+00:00 JobShift: Ipsos Worker Classification: Employee - Permanent Regular What makes this role important at Ipsos: As a...

Hybrid

Pega Marketing Analyst - Hybrid

  • Mitchell Martin, Inc.
  • Merrifield, VA (18 miles from Gaithersburg, MD)
  • 2 days ago
  • Merrifield, VA (18 miles from Gaithersburg, MD)
  • 2 days ago

Title: Pega Marketing Analyst Location: Vienna, VA or Winchester, VA or Pensacola, FL Employment Type: Contract - (Hybrid) Compensation: Pay Range: $50.00-$55.00 Per HR Job Summary: This position...

Hybrid

Senior Integrated Marketing Strategist

  • Jobgether
  • Washington, DC (18 miles from Gaithersburg, MD)
  • 3 days ago
  • Washington, DC (18 miles from Gaithersburg, MD)
  • 3 days ago

Broad understanding of integrated marketing disciplines, including digital campaigns, content marketing, events, ABM, and partner marketing....

Remote

Marketing Strategist, Operations & Campaigns

  • TEKsystems
  • Hanover, MD (24 miles from Gaithersburg, MD)
  • 6 days ago
  • Hanover, MD (24 miles from Gaithersburg, MD)
  • 6 days ago

Ability to leverage and segment audience data already available within Salesforce CRM and other channels to build targeted email marketing campaigns....

In Person

Senior Associate, Business Analyst - Marketing, COBT

  • Capital One
  • McLean, VA (14 miles from Gaithersburg, MD)
  • 7 days ago
  • McLean, VA (14 miles from Gaithersburg, MD)
  • 7 days ago

Senior Associate, Business Analyst - Marketing, COBT Summary: As a Senior Business Analyst at Capital One, you will apply your strategic and analytical skills to major company challenges. You will...

In Person

Legal Competitive Intelligence/Market Research Analyst

  • Accufile
  • Washington, DC (18 miles from Gaithersburg, MD)
  • 8 days ago
  • Washington, DC (18 miles from Gaithersburg, MD)
  • 8 days ago

Legal Competitive Intelligence/Market Research Analyst Employment Type: Part-Time JOB SUMMARY Accufile is seeking a legal competitive intelligence analyst to provide legal, market, and business...

Remote

Pega Marketing Analyst - Hybrid

  • CC Pace Systems, Inc.
  • Vienna, VA (17 miles from Gaithersburg, MD)
  • 10 days ago
  • Vienna, VA (17 miles from Gaithersburg, MD)
  • 10 days ago

campaigns in channels enabled by Pega Customer Decision Hub (CDH)....

Hybrid

Market Research Analysts

  • MWEJobs
  • Clarksburg, MD (10 miles from Gaithersburg, MD)
  • 10 days ago
  • Clarksburg, MD (10 miles from Gaithersburg, MD)
  • 10 days ago

Market Research Analysts Monitor and forecast marketing and sales trends, measure the effectiveness of marketing programs and strategies, devise methods for social media outreach, gather data on...

In Person

Digital Marketing Strategist - Nonprofit

  • Moore
  • Lanham, MD (20 miles from Gaithersburg, MD)
  • 10 days ago
  • Lanham, MD (20 miles from Gaithersburg, MD)
  • 10 days ago

campaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics.* Produce client performance reports, identifying trends...

Hybrid

Federal Field Marketing Strategist : 26-01412

  • Akraya Inc.
  • Washington, DC (18 miles from Gaithersburg, MD)
  • 17 days ago
  • Washington, DC (18 miles from Gaithersburg, MD)
  • 17 days ago

Primary Skills: Federal Marketing Strategy (Expert), Campaign Management (Expert), Partner Marketing (Proficient), Pipeline Generation (Expert), Event Execution (Expert) Contract Type: W2 Only Duration...

Remote

Marketing Analyst, PLG & Self-Serve Analytics

  • Twilio
  • Washington, DC (18 miles from Gaithersburg, MD)
  • 20 days ago
  • Washington, DC (18 miles from Gaithersburg, MD)
  • 20 days ago

Remote Marketing Analyst, PLG & Self-Serve Analytics Twilio Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $96,640 - $120,800. Based in York,...

Remote

Principal Marketing Analyst

  • Ledgent Technology
  • Bethesda, MD (11 miles from Gaithersburg, MD)
  • 21 days ago
  • Bethesda, MD (11 miles from Gaithersburg, MD)
  • 21 days ago

We are seeking candidates for a contract to hire, Principal Marketing Analyst role in Bethesda, MD. While working in a W2 hourly role with our company, the rate is between $69.71 and 91.34. Upon...

In Person

Market Analyst Manager

  • 891 Erickson Senior Living, LLC
  • Catonsville, MD (24 miles from Gaithersburg, MD)
  • 21 days ago
  • Catonsville, MD (24 miles from Gaithersburg, MD)
  • 21 days ago

Location: Erickson Senior Living Join our team as a Manager of Market Analysis, where you'll play a key role in evaluating and shaping future business opportunities. This position is responsible...

In Person

AI Content Marketing Strategist

  • Cellebrite DI Ltd.
  • Tysons Corner, VA (12 miles from Gaithersburg, MD)
  • 22 days ago
  • Tysons Corner, VA (12 miles from Gaithersburg, MD)
  • 22 days ago

Description About Cellebrite: Cellebrite's (Nasdaq: CLBT) mission is to enable its global customers to protect and save lives by enhancing digital investigations and intelligence gathering to...

In Person

Demographic Data for Gaithersburg, MD

Moving to Gaithersburg, MD? Find some basic demographic data about Gaithersburg, MD below.


Local
National
143,758
4,551
Medium/Lg

Marketing Research Analyst Online Courses and Training Opportunities

iHireMarketing curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Introduction to Fashion Marketing and Research
Marketing research can help businesses understand both their customers and the industry as a whole. On this two-week course, youll explore marketing research tools and techniques used by fashion...
Education Research That Matters: Ways of Researching
Connecting insights from existing research to practice and building on this to design realistic and high-quality research projects can be challenging. Understanding research methods is crucial to...
EQUITY RESEARCH ANALYST
An initiative by IIT IIM Graduates, EDUCBA (Corporate Bridge Consultancy Pvt Ltd) is a leading global provider of skill based education addressing the needs of 1,000,000+ members across 70+...

Title Synonyms

Users interested in this job title also searched for the following job title


Salary for Marketing Research Analyst Jobs in Gaithersburg, MD

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireMarketing research efforts.

Highest Education Level

Marketing Research Analysts in Gaithersburg, MD offer the following education background
Bachelor's Degree
58.0%
Master's Degree
31.8%
Associate's Degree
3.0%
High School or GED
2.9%
Doctorate Degree
2.0%
Vocational Degree or Certification
1.7%
Some College
0.4%
Some High School
0.2%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Marketing Research Analysts in Gaithersburg, MD
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


Other Career Titles

Here are some other career titles that require similar skills



Marketing Research Analyst Related Career Advice Articles

marketing team analyzing data
Essential Skills for Top Marketing Professionals

Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.

Read article »
Woman meeting her team virtually for her new remote marketing job
9 Marketing Jobs That You Can Perform From Home

For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.

Read article »
male marketing professional taking an online course on his laptop
5 Marketing Certifications That Can Boost Your Career

An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.

Read article »