Marketing Research Analyst Jobs in Des Moines, IA
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Associate Fuel Pricing Analyst
- Ankeny, IA (8 miles from Des Moines, IA)
- 5 days ago
- Ankeny, IA (8 miles from Des Moines, IA)
- 5 days ago
At Casey's, we work hard to be the best and have a good time doing it. We stay true to our roots and put service first, building a better future for ourselves and our business. We strive to treat...
Government Pricing Analyst WPS Health Solutions dental insurance, paid time off, 401(k), remote work United States, Iowa, Des Moines Jun 05, 2025 Description Role Snapshot Our Government Pricing...
Digital Marketing Strategist - Two Rivers Marketing
- Des Moines, IA
- 10 days ago
- Des Moines, IA
- 10 days ago
Eager to expand digital knowledge to encompass social media, email marketing, mobile, web, and app digital marketing strategies....
Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since...
This position works on-site at downtown Des Moines, IA campus. This position serves Ruan in generating new business and maintaining the profitability of current customers through analyzing...
Job Description Join Wellmark as a Marketing Data Analyst to inform and measure marketing strategies and investments....
Senior Marketing Data Analyst - Two Rivers Marketing
- Des Moines, IA
- 45+ days ago
- Des Moines, IA
- 45+ days ago
Use data analysis to tell a compelling story about the customer journey across all channels, providing clients with actionable insights to optimize their omnichannel marketing strategies....
Demographic Data for Des Moines, IA
Moving to Des Moines, IA? Find some basic demographic data about Des Moines, IA below.
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Salary for Marketing Research Analyst Jobs in Des Moines, IA
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Marketing Research Analysts in Des Moines, IA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Financial Modeling
- Profitability Analysis
- Pricing Analysis
- Marketing Strategies
- Marketing Campaigns
- Google Tag Manager
- Account-Based Marketing
- Oracle Eloqua
- Keyword Research
- Marketing Automation
- Paid Search
- Campaign Planning
- Google Ads
- Field Marketing
- Marketing Analytics
- Web Analytics
- Marketing Operations
- Segmentation
- Pricing Strategies
- A/B Testing
- Strategic Marketing
- Market Planning
- Digital Marketing
- Search Engine Optimization
- ROI Analysis
- Google Analytics
- Market Research
- Media
- Data Visualization
- Business Intelligence
- Acquisitions
- Tableau
- Microsoft Power BI
- Strategy Development
- Data Analytics
- Finance
- Decision Making
- SQL
- Analytical Skills
- Implementation
- Retail
- Driving
- Negotiation
- Presentation
- Verbal Communication
- Data Analysis
- Events
- Collaboration
- Flexibility
- Bachelor's Degree
- Reporting
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Teamwork
- Organization
- Scheduling
- Leadership
- Communication Skills
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