Marketing Research Analyst Jobs in Iowa
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Work model: Hybrid What you will do: Plan and implement multi-channel digital marketing campaigns across social media, email, SEO, PPC, and content Manage and maintain a consistent brand voice and messaging...
Proposes creative ideas to maximize the impact of campaigns and drive growth. + Manages and governs regional marketing campaign budget requests....
Remote Work. + Conduct A/B testing analysis and provide recommendations for optimizing user experience, marketing campaigns, or product features....
Remote WorkCoordinates and interfaces with various print shops/mail-houses to ensure accurate and timely production, execution and deployment of direct marketing campaigns and programs....
Meta is seeking an experienced data center and AI market research analyst to support our industry intelligence efforts within our Infrastructure organization. You will support a cross-functional...
Digital Marketing Strategist - Two Rivers Marketing Des Moines, IA, US 21 days agoFull-time Regular
- Des Moines, IA
- 20 days ago
- Des Moines, IA
- 20 days ago
Manages and assists in analytics reporting, evaluation, and insights derived from digital marketing campaigns....
About Us** Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in...
Location: Work from Home, Any State Position Title: Pricing Analyst Req: 55928 **Pricing Analyst** Are you a strategic thinker with a talent for analyzing market trends and financial data? We are...
Remote WorkWhat You'll Do: Strategic Campaign Development: Designs and leads integrated marketing campaigns targeting our distribution pipelines....
At Casey's, we work hard to be the best and have a good time doing it. We stay true to our roots and put service first, building a better future for ourselves and our business. We strive to treat...
Digital Marketing Strategist - Two Rivers Marketing
- Des Moines, IA
- 30+ days ago
- Des Moines, IA
- 30+ days ago
Manages and assists in analytics reporting, evaluation, and insights derived from digital marketing campaigns....
Demographic Data for Iowa
Moving to Iowa? Find some basic demographic data about Iowa below.
Marketing Research Analyst Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job title
Salary for Marketing Research Analyst Jobs in Iowa
Highest Education Level
Marketing Research Analysts in Iowa offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Modeling
- Pricing Analysis
- Microsoft Power BI
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Keyword Research
- Database Marketing
- Product Marketing
- Marketing Automation
- Paid Search
- Web Analytics
- Field Marketing
- Google Ads
- Marketing Operations
- Segmentation
- Marketing Analytics
- Adobe Analytics
- Pricing Strategies
- Brand Marketing
- Creative Design
- A/B Testing
- Strategic Marketing
- Market Planning
- Search Engine Optimization
- Digital Marketing
- Search Engine Marketing
- Direct Marketing
- ROI Analysis
- Google Analytics
- Market Research
- Media
- Data Visualization
- Acquisitions
- Business Intelligence
- Tableau
- Strategy Development
- Data Analytics
- Engineering
- Decision Making
- SQL
- Salesforce
- Finance
- Implementation
- Analytical Skills
- Prioritizing
- Driving
- Presentation
- Events
- Data Analysis
- Collaboration
- Reporting
- Bachelor's Degree
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Research Analyst Related Career Advice Articles
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »