Marketing Research Analyst Jobs in Kennesaw, GA

A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.

Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.

1-15 of 16 Jobs

Senior Pricing Analyst

  • Troutman Pepper Locke
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 6 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 6 days ago

We are always seeking talented, motivated, growth-minded, and creative individuals. Our firm is committed to providing employee support and advancement, while embracing inclusion and innovation as...

In Person

Marketing Analyst Atlanta, GA, USA

  • Visa
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 10 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 10 days ago

Marketing Analyst About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than...

Hybrid

Pricing Analyst

  • 90 Saia Inc
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 11 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 11 days ago

Ready To Go Further? Saia is a different kind of logistics and transportation company. We do things the right way. Youll see it in our commitment to our people, customers, and community. Youll...

In Person

Pricing Analyst

  • Saia
  • Johns Creek, GA (22 miles from Kennesaw, GA)
  • 13 days ago
  • Johns Creek, GA (22 miles from Kennesaw, GA)
  • 13 days ago

Ready To Go Further? Saia is a different kind of logistics and transportation company. We do things the right way. Youll see it in our commitment to our people, customers, and community. Youll...

In Person

Senior Analyst, Marketing Technology

  • Home Depot
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 20 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 20 days ago

Position Purpose: Serves as a member of the Marketing Acceleration: Intelligence & Automation team, functioning as a techno-functional consultant within our AI Center of Excellence. This role is...

In Person

Sales & Marketing Operations, Analyst

  • Upgrade Inc.
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 21 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 21 days ago

About the Role: The Sales & Marketing Operations Analyst is responsible for architecting and maintaining a high-performance revenue engine. This role moves beyond traditional administration into...

Hybrid

Analyst, Marketing Operations Optimization

  • Home Depot
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 25 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 25 days ago

campaigns as directed. 20% Partner with IT, Marketing Operations and other analytics teams to develop and launch new tools for marketing use....

In Person

Senior Market Research Analyst

  • RaceTrac Petroleum
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 30+ days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 30+ days ago

RaceTrac Company Overview Job Description: The Market Research Senior Analyst is responsible for supporting RaceTracs growth strategies by using all data available to understand the customer and...

In Person

Marketing Analyst

  • CORDX LABS INC
  • Alpharetta, GA (18 miles from Kennesaw, GA)
  • 30+ days ago
  • Alpharetta, GA (18 miles from Kennesaw, GA)
  • 30+ days ago

-Analyze the performance of marketing initiatives in the healthcare sector by evaluating brand visibility, revenue trends, and market share data for internal reporting and assessment. -Conduct...

In Person

Sr. Industry Marketing Strategist

  • OpenText Corporation
  • Alpharetta, GA (18 miles from Kennesaw, GA)
  • 45+ days ago
  • Alpharetta, GA (18 miles from Kennesaw, GA)
  • 45+ days ago

OPENTEXT - THE INFORMATION COMPANY OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a...

In Person

Senior Marketing Analyst

  • Hiscox
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 60+ days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 60+ days ago

Performance Analytics: Drive day-to-day analysis of performance marketing campaigns (e.g., CPA) to ensure ROI and lead quality....

Hybrid

Analyst, Marketing Systems Orchestration

  • Aptean
  • Alpharetta, GA (18 miles from Kennesaw, GA)
  • 60+ days ago
  • Alpharetta, GA (18 miles from Kennesaw, GA)
  • 60+ days ago

About the Role This is a high-impact role for someone who is passionate about account-based marketing, revenue technology, and the art of orchestrating the right message to the right account at the...

In Person

Senior Analyst, Marketing Analytics

  • Home Depot
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 60+ days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 60+ days ago

Position Purpose: The Senior Analyst, Marketing Analytics leads the strategy for quantifying the impact of paid marketing channels on the full customer funnel. In this role, you will go beyond...

In Person

Senior Social Media Marketing Strategist

  • NeboWeb
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 90+ days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 90+ days ago

campaigns Collaborate with Creative Specialists for ideation of campaign & assets....

Remote

Senior Email Marketing Strategist

  • NeboWeb
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 90+ days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 90+ days ago

Do you geek out over inbound campaign metrics? Do you dream in short, sweet, buyer journey-focused email copy? Are you a fan of drinking beer and snuggling with puppies? If so, you may be a...

Remote

Demographic Data for Kennesaw, GA

Moving to Kennesaw, GA? Find some basic demographic data about Kennesaw, GA below.


Local
National
98,324
3,186
Medium/Lg

Marketing Research Analyst Online Courses and Training Opportunities

iHireMarketing curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Introduction to Fashion Marketing and Research
Marketing research can help businesses understand both their customers and the industry as a whole. On this two-week course, youll explore marketing research tools and techniques used by fashion...
Education Research That Matters: Ways of Researching
Connecting insights from existing research to practice and building on this to design realistic and high-quality research projects can be challenging. Understanding research methods is crucial to...
What is Health Research?
Have you ever wondered how doctors and nurses know what treatment or care to give? Its only through health research that healthcare professionals find new and better ways of preventing, diagnosing...

Title Synonyms

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Salary for Marketing Research Analyst Jobs in Kennesaw, GA

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireMarketing research efforts.

Highest Education Level

Marketing Research Analysts in Kennesaw, GA offer the following education background
Bachelor's Degree
58.0%
Master's Degree
31.8%
Associate's Degree
3.0%
High School or GED
2.9%
Doctorate Degree
2.0%
Vocational Degree or Certification
1.7%
Some College
0.4%
Some High School
0.2%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Marketing Research Analysts in Kennesaw, GA
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


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