Marketing Research Analyst Jobs in Atlanta, GA
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
We are always seeking talented, motivated, growth-minded, and creative individuals. Our firm is committed to providing employee support and advancement, while embracing inclusion and innovation as...
In PersonMarketing Analyst About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than...
HybridReady To Go Further? Saia is a different kind of logistics and transportation company. We do things the right way. Youll see it in our commitment to our people, customers, and community. Youll...
In PersonPosition Purpose: Serves as a member of the Marketing Acceleration: Intelligence & Automation team, functioning as a techno-functional consultant within our AI Center of Excellence. This role is...
In PersonAbout the Role: The Sales & Marketing Operations Analyst is responsible for architecting and maintaining a high-performance revenue engine. This role moves beyond traditional administration into...
HybridAnalyst, Marketing Operations Optimization
- Home Depot
- Atlanta, GA
- 25 days ago
- Atlanta, GA
- 25 days ago
campaigns as directed. 20% Partner with IT, Marketing Operations and other analytics teams to develop and launch new tools for marketing use....
In PersonRaceTrac Company Overview Job Description: The Market Research Senior Analyst is responsible for supporting RaceTracs growth strategies by using all data available to understand the customer and...
In PersonPerformance Analytics: Drive day-to-day analysis of performance marketing campaigns (e.g., CPA) to ensure ROI and lead quality....
HybridPosition Purpose: The Senior Analyst, Marketing Analytics leads the strategy for quantifying the impact of paid marketing channels on the full customer funnel. In this role, you will go beyond...
In Personcampaigns Collaborate with Creative Specialists for ideation of campaign & assets....
RemoteDo you geek out over inbound campaign metrics? Do you dream in short, sweet, buyer journey-focused email copy? Are you a fan of drinking beer and snuggling with puppies? If so, you may be a...
RemoteThe Marketing Analyst will work with our marketing teams to drive in-depth insights for marketing campaigns....
RemoteDemographic Data for Atlanta, GA
Moving to Atlanta, GA? Find some basic demographic data about Atlanta, GA below.
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Salary for Marketing Research Analyst Jobs in Atlanta, GA
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Marketing Research Analysts in Atlanta, GA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Finance
- Modeling
- Regulations
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Google Tag Manager
- Multi-Channel Marketing
- Product Marketing
- Marketing Strategies
- Keyword Research
- Paid Search
- Marketing Analytics
- Adobe Analytics
- Web Analytics
- Marketing Automation
- Google Ads
- Marketing Operations
- Customer Acquisition
- Strategic Marketing
- Pricing Strategies
- Segmentation
- Market Planning
- A/B Testing
- Marketing & Sales
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- ROI Analysis
- Google Analytics
- Market Research
- Business Intelligence
- Media
- Data Visualization
- Proposals
- Acquisitions
- Tableau
- Forecasting
- Artificial Intelligence
- Strategy Development
- Analytical Skills
- SQL
- Data Analytics
- Customer Relationship Management
- Retail
- Presentation
- Events
- Driving
- Budgets
- Reporting
- Collaboration
- Data Analysis
- Bachelor's Degree
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Microsoft Office
- Problem Solving
- Staff Supervision
- Scheduling
- Time Management
- Leadership
- Communication Skills
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