Marketing Research Analyst Jobs in Atlanta, GA
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
JOB PURPOSE: Develop and manage the execution of business-to-consumer and business-to-business marketing strategies and efforts, using CRM, data and other resources, to drive business growth and enhance...
About Specialty Program Group: Our goal is to partner with industry-leading specialty businesses to provide them with the ability to achieve their goals and optimize their businesses. Specialty...
Location(s): Atlanta, GA Job Schedule: Full-time Degree Level: Bachelor's Sponsorship: No Shape the Future of Mobility at Nissan: Launch Your Career, Drive Innovation At Nissan, were not just...
Amentum** is a global leader in advanced engineering and innovative technology solutions, trusted by the United States and its allies to address their most significant and complex challenges in...
Marketing Campaign Analysis: Measure the effectiveness of marketing campaigns across different channels (e.g., email, social media, search engine optimization), providing regular updates and insights...
Marketing Campaign Analysis: Measure the effectiveness of marketing campaigns across different channels (e.g., email, social media, search engine optimization), providing regular updates and insights...
What you'll do: Data Gathering and Analysis: Assist in collecting, organizing, and analyzing data related to user behavior, game performance, marketing campaigns, and financial metrics to identify trends...
Pricing Administration - Pricing Analyst (Contracts & Risk ) Multiple Positions Available You will be required to be in the office 4 days per week (Mon thru Thur) @ 241 Ralph McGill Blvd, Atlanta,...
- Duluth, GA (21 miles from Atlanta, GA)
- 7 days ago
- Duluth, GA (21 miles from Atlanta, GA)
- 7 days ago
Develop and refine marketing strategies to communicate the benefits and applications of K-ENSOL's high-tech solutions....
Monitor key metrics, such as lead generation, conversion rates, customer acquisition cost (CAC), and return on marketing investment (ROMI)....
Cribl does differently. What does that mean? It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit...
- Austell, GA (14 miles from Atlanta, GA)
- 16 days ago
- Austell, GA (14 miles from Atlanta, GA)
- 16 days ago
Who We Are: From Georgia. For Georgia. Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality...
- Conyers, GA (21 miles from Atlanta, GA)
- 16 days ago
- Conyers, GA (21 miles from Atlanta, GA)
- 16 days ago
Pricing Analyst Accounting Conyers, Georgia Contract To Hire Apr 14, 2025 Pricing Analyst - Manufacturing/Data Analysis/Excel + Power BI Location: Conyers, GA Pay: $37-$40/hr Schedule:...
Position Purpose: The Sr. Analyst, Pricing will support the efforts to provide subject matter expertise, project management, and analytical support to the development and execution of Pricing...
Sr Analyst, Marketing Experimentation & Personalization
- Atlanta, GA
- 21 days ago
- Atlanta, GA
- 21 days ago
Position Purpose: The Senior Analyst, Marketing Experimentation & Personalization helps in designing and implementing experiments, analyzing results, making recommendations based on findings,...
Demographic Data for Atlanta, GA
Moving to Atlanta, GA? Find some basic demographic data about Atlanta, GA below.
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Salary for Marketing Research Analyst Jobs in Atlanta, GA
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Marketing Research Analysts in Atlanta, GA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Cost Accounting
- Pricing Analysis
- Marketing Strategies
- Marketing Campaigns
- Oracle Eloqua
- Google Tag Manager
- Marketing Automation
- Paid Search
- Google Ads
- Marketing Analytics
- Adobe Analytics
- Web Analytics
- Customer Acquisition
- Proposal Development
- Segmentation
- Pricing Strategies
- A/B Testing
- Strategic Marketing
- Press Releases
- Email Marketing
- Market Planning
- Digital Marketing
- ROI Analysis
- Direct Marketing
- Search Engine Optimization
- Google Analytics
- Search Engine Marketing
- Market Research
- Media
- Data Visualization
- Proposals
- Business Intelligence
- Acquisitions
- Data Analytics
- Microsoft Power BI
- Strategy Development
- Tableau
- Engineering
- Finance
- Analytical Skills
- SQL
- Implementation
- Decision Making
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Interpersonal Skills
- Bachelor's Degree
- Reporting
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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