Marketing Research Analyst Jobs in Oakland, CA
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
- Pacific Service Credit Union
- Concord, CA (16 miles from Oakland, CA)
- 3 days ago
- Concord, CA (16 miles from Oakland, CA)
- 3 days ago
Preferred Qualifications Experience with marketing campaign testing and performance, preferred. Experience with Credit Unions and/or financial institutions, highly preferred....
RemoteProduct Marketing Strategist, Consultant - GTM
- Blue Shield of California
- Oakland, CA
- 6 days ago
- Oakland, CA
- 6 days ago
Your Role The Product Marketing team oversees the GotoMarket (GTM) strategy and delivery of multiple Blue Shield of California products, enabling Marketing, Product (e.g., Product Strategy,...
In PersonMarketing Analyst - Full Funnel
- Backroads
- Berkeley, CA (7 miles from Oakland, CA)
- 6 days ago
- Berkeley, CA (7 miles from Oakland, CA)
- 6 days ago
Document and maintain the data layer in Google Tag Manager, ensuring the accuracy and integrity of data collection throughout the ecosystem....
Remote- CommunityCX
- Menlo Park, CA (22 miles from Oakland, CA)
- 10 days ago
- Menlo Park, CA (22 miles from Oakland, CA)
- 10 days ago
Key Responsibilities Client Leadership & Implementation Lead end-to-end implementation of omni-channel digital marketing campaigns Manage senior government stakeholder relationships and serve as a trusted...
In PersonSenior Content Marketing Strategist
- Automattic Inc.
- San Francisco, CA (11 miles from Oakland, CA)
- 11 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 11 days ago
Jobs Senior Content Marketing Strategist Senior Content Marketing Strategist WordPress VIP is the world's leading enterprise content management platform. We help the world's leading companies...
RemoteSenior Integrated Marketing Strategist
- Automattic Inc.
- San Francisco, CA (11 miles from Oakland, CA)
- 11 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 11 days ago
Team leadership: You lead, develop, and coach six direct reports across Integrated Marketing, Partner Marketing and Experiential....
Remote- Prosper
- San Francisco, CA (11 miles from Oakland, CA)
- 14 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 14 days ago
Your role in our mission We are seeking a data-driven and ROI-focused Senior Analyst to join our Marketing Analytics team. This role is a cornerstone of our growth engine, responsible for...
HybridIntegrated Marketing Analyst, Global Social (Short Term)
- Roblox
- San Mateo, CA (15 miles from Oakland, CA)
- 15 days ago
- San Mateo, CA (15 miles from Oakland, CA)
- 15 days ago
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences- all created by our global community of...
In PersonMarketing Analyst, Search Marketing
- Google LLC
- San Francisco, CA (11 miles from Oakland, CA)
- 22 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 22 days ago
Knowledge of media data(first-party google channels and third-party channels) and generating actionable insights to increase marketing campaign efficacy....
In PersonSenior Marketing Analyst, Capital One Software (Remote)
- Ollie's Bargain Outlet
- San Francisco, CA (11 miles from Oakland, CA)
- 28 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 28 days ago
Analyze the efficiency of paid media, content marketing, and ABM (Account-Based Marketing) programs....
Remote- Acho Inc
- San Francisco, CA (11 miles from Oakland, CA)
- 29 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 29 days ago
Overview Hi there, glad that you found us! I hope that this page explains what we do well. Acho is building the next-gen ERP platform with AI for teams across industries to access their data...
In PersonYoull partner across demand generation, field marketing, product marketing, and digital to bring financial and performance discipline to program evaluation, budget allocation, and hypothesis-driven...
RemoteSr Analyst, Marketing Analytics & Measurement (7991)
- Ariat International
- San Leandro, CA (5 miles from Oakland, CA)
- 30+ days ago
- San Leandro, CA (5 miles from Oakland, CA)
- 30+ days ago
About the Role Are you ready to make your mark in Marketing? Do you bring analytical thinking? Are you a problem solver? At Ariat, we're seeking a Strategic plus Data driven minded Marketing...
In PersonSenior Marketing Performance Analyst
- Core Weave
- San Francisco, CA (11 miles from Oakland, CA)
- 30+ days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 30+ days ago
CoreWeave is The Essential Cloud for AI. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with...
Hybrid- IntelliPro Group
- San Francisco, CA (9 miles from Oakland, CA)
- 30+ days ago
- San Francisco, CA (9 miles from Oakland, CA)
- 30+ days ago
Title: Marketing Analyst III Location: San Francisco, CA 94158 Duration: 7 Months #168604 Pay Rate : $70-$75 Top 3 Responsibilities Performance Optimization & Strategy: Mining user-level data to...
RemoteDemographic Data for Oakland, CA
Moving to Oakland, CA? Find some basic demographic data about Oakland, CA below.
Marketing Research Analyst Online Courses and Training Opportunities
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Salary for Marketing Research Analyst Jobs in Oakland, CA
Highest Education Level
Marketing Research Analysts in Oakland, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Finance
- Modeling
- Regulations
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Google Tag Manager
- Multi-Channel Marketing
- Product Marketing
- Marketing Strategies
- Keyword Research
- Paid Search
- Marketing Analytics
- Adobe Analytics
- Web Analytics
- Marketing Automation
- Google Ads
- Marketing Operations
- Customer Acquisition
- Strategic Marketing
- Pricing Strategies
- Segmentation
- Market Planning
- A/B Testing
- Marketing & Sales
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- ROI Analysis
- Google Analytics
- Market Research
- Business Intelligence
- Media
- Data Visualization
- Proposals
- Acquisitions
- Tableau
- Forecasting
- Artificial Intelligence
- Strategy Development
- Analytical Skills
- SQL
- Data Analytics
- Customer Relationship Management
- Retail
- Presentation
- Events
- Driving
- Budgets
- Reporting
- Collaboration
- Data Analysis
- Bachelor's Degree
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Microsoft Office
- Problem Solving
- Staff Supervision
- Scheduling
- Time Management
- Leadership
- Communication Skills
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