Marketing Research Analyst Jobs in California

A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.

Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.

1-15 of 95 Jobs

Marketing Analyst

  • Lemon Grove, CA
  • 4 hours ago
  • Lemon Grove, CA
  • 4 hours ago

Enterprise Bank & Trust was founded in the spirit of entrepreneurship and community. From the small mom-and-pop coffee shop to the large construction company that employs local people, our goal is...

Digital Marketing Strategist

  • San Jose, CA
  • 13 hours ago
  • San Jose, CA
  • 13 hours ago

Job Description Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their...

Digital Marketing Strategist (Start-Ups) - Remote US

  • Irvine, CA
  • 1 day ago
  • Irvine, CA
  • 1 day ago

Digital Marketing Strategist (Start-Ups) - Remote US Directive Consulting - 4.8 Irvine, CA Job Details Full-time Estimated: $73.1K - $97.5K a year 7 hours ago Benefits Paid parental leave Paid...

Remote Work

Senior Email Marketing Analyst

  • CA
  • 2 days ago
  • CA
  • 2 days ago

Marketing Experience in technical email authoring and debugging outbound emails ahead of each send Experience working with email marketing and marketing automation platforms required....

Senior Digital Marketing Strategist (Start-Ups) - Remote US

  • Irvine, CA
  • 3 days ago
  • Irvine, CA
  • 3 days ago

Directive Consulting is the performance marketing agency for B2B companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of...

Remote Work

Infrastructure Market Research Analyst

  • Sacramento, CA
  • 3 days ago
  • Sacramento, CA
  • 3 days ago

Meta is seeking an experienced data center and AI market research analyst to support our industry intelligence efforts within our Infrastructure organization. You will support a cross-functional...

Marketing Data Analyst Intern

  • CA
  • 3 days ago
  • CA
  • 3 days ago

Role Overview We are looking for a Marketing Analytics Intern to join our Chief Marketing office. This is a VIRTUAL role, and this individual can be based anywhere in the U.S. The focus for this...

Business Intelligence Analyst

  • San Francisco, CA
  • 3 days ago
  • San Francisco, CA
  • 3 days ago

Employer Industry: Staffing Services Why consider this job opportunity: Salary up to $82/hr on W2 Opportunity to work with Fortune 500 brands and recognized industry leaders Supportive and...

Brand Marketing Strategist

  • San Francisco, CA
  • 3 days ago
  • San Francisco, CA
  • 3 days ago

As one of Figma's first Brand Marketing Strategists, you'll collaborate with a growing team of xfn marketers to re-imagine and up-level our social presence and how that comes alive across both...

Market Analyst III - (B3)

  • Santa Clara, CA
  • 4 days ago
  • Santa Clara, CA
  • 4 days ago

Who We Are Applied Materials is the global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service...

Marketing Data Analyst

  • Irvine, CA
  • 4 days ago
  • Irvine, CA
  • 4 days ago

Kforce has a client in Irvine, CA that is seeking a Marketing Data Analyst (contract) to support content performance tracking, reporting, and insights development for multiple franchise social...

Marketing Analyst

  • Foster City, CA
  • 4 days ago
  • Foster City, CA
  • 4 days ago

Company Description Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and...

Marketing Data Analyst (Audience Development Analyst)

  • Irvine, CA
  • 5 days ago
  • Irvine, CA
  • 5 days ago

Our client, a leading player in the interactive entertainment industry, is seeking a Marketing Data Analyst (Audience Development Analyst) to join their team. As a Marketing Data Analyst, you will...

Marketing Strategist and Administrative Assistant

  • Fresno, CA
  • 5 days ago
  • Fresno, CA
  • 5 days ago

Fresno Pacific University is seeking a highly organized, proactive, and detail-oriented Administrative Assistant to support the Vice President of University Marketing and Communications. This role...

Market Research Analyst

  • San Francisco, CA
  • 5 days ago
  • San Francisco, CA
  • 5 days ago

We have a 6 month contract opportunity for a Market Research Analyst in San Francisco, CA. location: San Francisco, California job type: Contract salary: $50 - 54 per hour work hours: 8am to 5pm...

Demographic Data for California

Moving to California? Find some basic demographic data about California below.


Local
National
39,536,271
996,598

Marketing Research Analyst Online Courses and Training Opportunities

iHireMarketing curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Quantitative Marketing Research
Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions. Marketing research is crucial to marketing...
Brand and Marketing Research Strategy
As businesses are operating in complex markets today, marketing professionals are seeking sustainable ways to create competitive advantage. The game of exploring crucial marketing questions using...
Introduction to Fashion Marketing and Research
Marketing research can help businesses understand both their customers and the industry as a whole. On this two-week course, youll explore marketing research tools and techniques used by fashion...

Title Synonyms

Users interested in this job title also searched for the following job title


Salary for Marketing Research Analyst Jobs in California

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireMarketing research efforts.

Highest Education Level

Marketing Research Analysts in California offer the following education background
Bachelor's Degree
58.0%
Master's Degree
31.8%
Associate's Degree
3.0%
High School or GED
3.0%
Doctorate Degree
2.0%
Vocational Degree or Certification
1.7%
Some College
0.4%
Some High School
0.2%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Marketing Research Analysts in California
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


Other Career Titles

Here are some other career titles that require similar skills



Marketing Research Analyst Related Career Advice Articles

marketing team analyzing data
Essential Skills for Top Marketing Professionals

Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.

Read article »
Woman meeting her team virtually for her new remote marketing job
9 Marketing Jobs That You Can Perform From Home

For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.

Read article »
male marketing professional taking an online course on his laptop
5 Marketing Certifications That Can Boost Your Career

An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.

Read article »