Marketing Research Analyst Jobs in California
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Senior Analyst, Marketing Business Intelligence (Training & Education Analytics)
- East Irvine, CA
- 6 hours ago
- East Irvine, CA
- 6 hours ago
Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive...
and Duties The CalSTRS Retirement Readiness Division is seeking a motivated individual to work as an Associate Governmental Program Analyst on the Pension2 Strategic Services team. The Retirement...
Your role will be pivotal in shaping how we execute retention marketing campaigns at scale, ensuring that our solutions not only meet clients' immediate needs but also position them for sustained growth...
Remote Workstrategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics....
Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing...
Establish and track key marketing metrics, ensuring success across product launches and marketing campaigns....
Company Description Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and...
Marketing Analyst (City of Industry, CA) needed. 1) Master's deg in Mktg; 2) Proficient in analytics & data tools such as Google Analytics; 3) Strong knowl of SEO tools, incl SEMrush; 4) Hands-on...
Market Research Analyst: City of Industry, CA. Bachelor's degree with major in Business Administration or marketing or economics. Must have strong analytical, detail oriented, critical thinking...
Sr. Analyst, Marketing Analytics (Relationship Marketing / Social)
- Torrance, CA
- 3 days ago
- Torrance, CA
- 3 days ago
Vail Resorts Sr. Analyst, Marketing Analytics (Relationship Marketing / Social) in Hybrid , United States Our mission is to create the Experience of a Lifetime for our employees, so they can, in...
Remote WorkMarketing Analyst, Senior 2993 Marketing Analyst, Senior 2993
- San Diego, CA
- 3 days ago
- San Diego, CA
- 3 days ago
Job Description: Required Skills: Excel Analytics Oracle Verbal Communication Written Communication Technologies: Excel Oracle Required Education: Bachelor of Science in Business Administration...
Eaton's Aerospace division located in Los Angeles CA is currently seeking a Senior Pricing Analyst to join our team. With almost 300 employees, the Los Angeles facility designs and manufactures...
About Million Dollar Baby Co. Welcome to Million Dollar Baby Co.! We started in 1990 and are proudly family-owned and operated in Los Angeles. Since then, MDB Co. has grown to 6 distinct brands of...
Market Research Specialist Beauty Industry Pay up to $70K We are seeking a Market Research Specialist to join our team! This role involves gathering and analyzing data on beauty industry trends,...
Use communication to mitigate risks through crisis management, constituent engagement, and customer service Responsible for developing, implementing and evaluating marketing strategies and plans that...
Demographic Data for California
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Salary for Marketing Research Analyst Jobs in California
Highest Education Level
Marketing Research Analysts in California offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Pricing Analysis
- Marketing Campaigns
- Marketing Strategies
- Marketing Analytics
- Multi-Channel Marketing
- Google Tag Manager
- Digital Content
- Paid Search
- Keyword Research
- Marketing Automation
- Product Marketing
- Google Ads
- Marketing Operations
- Web Analytics
- Global Marketing
- Segmentation
- Qualitative Research
- Category Management
- Brand Marketing
- Pricing Strategies
- Email Marketing
- A/B Testing
- Market Planning
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Google Analytics
- Search Engine Marketing
- Market Research
- Media
- Business Intelligence
- Data Visualization
- Proposals
- Acquisitions
- Data Analytics
- Microsoft Power BI
- Tableau
- Strategy Development
- Finance
- SQL
- Analytical Skills
- Driving
- Retail
- Decision Making
- Presentation
- Events
- Collaboration
- Data Analysis
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Organization
- Scheduling
- Leadership
- Communication Skills
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