Marketing Research Analyst Jobs in California
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Commercial Vehicle Market Research Analyst
- Hyundai-KIA America Technical Center, Inc.
- Chino, CA
- 19 hours ago
- Chino, CA
- 19 hours ago
planning, preferably in automotive, commercial vehicles, aerospace, or other engineering-driven industries Ability to analyze datasets and reports and translate them into strategic insights Proficiency...
In PersonMarketing Performance Analyst - Campaign ROI & Revenue Attribution
- Mutual of Omaha Mortgage
- Irvine, CA
- 22 hours ago
- Irvine, CA
- 22 hours ago
Job Title: Marketing Performance Analyst Campaign ROI & Revenue Attribution Location: CA- Irvine Job Type: Contract-to-Hire Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is...
In PersonMarket Research Analyst, Creative Excellence
- Ipsos
- Culver City, CA
- 1 day ago
- Culver City, CA
- 1 day ago
JobID: 8194 Category: Research JobSchedule: Posted Date: 2026-06-01T14:57:41+00:00 JobShift: Ipsos Worker Classification: Employee - Permanent Regular What makes this role important at Ipsos: As a...
HybridPreferred Qualifications Experience with marketing campaign testing and performance, preferred. Experience with Credit Unions and/or financial institutions, highly preferred....
RemoteProduct Marketing Strategist, Consultant - GTM
- Blue Cross and Blue Shield Association
- El Dorado Hills, CA
- 3 days ago
- El Dorado Hills, CA
- 3 days ago
Your Role The Product Marketing team oversees the GotoMarket (GTM) strategy and delivery of multiple Blue Shield of California products, enabling Marketing, Product (e.g., Product Strategy,...
In PersonProduct Marketing Business Analyst
- FormFactor, Inc.
- Livermore, CA
- 3 days ago
- Livermore, CA
- 3 days ago
Forming Our Future together FormFactor, Inc. (NASDAQ: FORM), is a leading provider of essential test and measurement technologies along the full semiconductor product life cycle - from...
In PersonInternship, Process Analyst, Marketing Fleet Operations (Fall 2026)
- Tesla
- Anaheim, CA
- 5 days ago
- Anaheim, CA
- 5 days ago
Consider before submitting an application: This position is expected to start August or September 2026 and continue through fall term (ending approximately December 2026) or continuing into...
In Person InternshipProduct Marketing Strategist, Consultant - GTM
- Blue Shield of California
- Oakland, CA
- 6 days ago
- Oakland, CA
- 6 days ago
Your Role The Product Marketing team oversees the GotoMarket (GTM) strategy and delivery of multiple Blue Shield of California products, enabling Marketing, Product (e.g., Product Strategy,...
In PersonSenior Analyst Marketing Analytics
- Activision
- Santa Monica, CA
- 6 days ago
- Santa Monica, CA
- 6 days ago
Senior Analyst Marketing Analytics Requisition ID: R027575 Job Description: Your Platform Were headquartered in Santa Monica, California, housing multiple teams across many fields of Marketing,...
In PersonDocument and maintain the data layer in Google Tag Manager, ensuring the accuracy and integrity of data collection throughout the ecosystem....
RemoteSenior Lifecycle Marketing Analyst: 26-01492
- Akraya Inc.
- San Jose, CA
- 6 days ago
- San Jose, CA
- 6 days ago
Primary Skills: Email Marketing (advanced), SQL (advanced), Python (intermediate), A/B Testing (advanced), Data Analysis (advanced) Contract Type: W2 Only Duration: 3+ Months (Possible Extension)...
In Person- Employment Development Department
- Sacramento, CA
- 7 days ago
- Sacramento, CA
- 7 days ago
What You'll Do Under the direction of the Digital Marketing Manager (Supervisor I), this position will: Develop and manage digital marketing campaigns that promote EDD programs, services, and initiatives...
Hybrid- ATS Automation Tooling Systems Inc.
- Irvine, CA
- 8 days ago
- Irvine, CA
- 8 days ago
Own and execute the annual marketing campaign calendar within budget. Align marketing campaign with the goal of enhancing the customer journey....
In PersonKey Responsibilities Client Leadership & Implementation Lead end-to-end implementation of omni-channel digital marketing campaigns Manage senior government stakeholder relationships and serve as a trusted...
In PersonSenior Content Marketing Strategist
- Automattic Inc.
- San Francisco, CA
- 10 days ago
- San Francisco, CA
- 10 days ago
Jobs Senior Content Marketing Strategist Senior Content Marketing Strategist WordPress VIP is the world's leading enterprise content management platform. We help the world's leading companies...
RemoteDemographic Data for California
Moving to California? Find some basic demographic data about California below.
Marketing Research Analyst Online Courses and Training Opportunities
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Salary for Marketing Research Analyst Jobs in California
Highest Education Level
Marketing Research Analysts in California offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Finance
- Modeling
- Regulations
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Google Tag Manager
- Multi-Channel Marketing
- Product Marketing
- Marketing Strategies
- Keyword Research
- Paid Search
- Marketing Analytics
- Adobe Analytics
- Web Analytics
- Marketing Automation
- Google Ads
- Marketing Operations
- Customer Acquisition
- Strategic Marketing
- Pricing Strategies
- Segmentation
- Market Planning
- A/B Testing
- Marketing & Sales
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- ROI Analysis
- Google Analytics
- Market Research
- Business Intelligence
- Media
- Data Visualization
- Proposals
- Acquisitions
- Tableau
- Forecasting
- Artificial Intelligence
- Strategy Development
- Analytical Skills
- SQL
- Data Analytics
- Customer Relationship Management
- Retail
- Presentation
- Events
- Driving
- Budgets
- Reporting
- Collaboration
- Data Analysis
- Bachelor's Degree
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Microsoft Office
- Problem Solving
- Staff Supervision
- Scheduling
- Time Management
- Leadership
- Communication Skills
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