Marketing Research Analyst Jobs in California
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions...
strategies that support our growth goals and strategic priorities....
At Kia, we're creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our...
Join Axon and be a Force for Good. At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud...
What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions...
Acting as a cross-functional strategist, this individual partners with Marketing, Sales, Patient Experience, and Operations teams to optimize performance marketing campaigns, strengthen communication...
Insight Global is looking for a Data Analyst to join the Creative Studio for one of our largest Retail clients. In this role you will be driving the Creative Data and Reporting Strategy by...
Senior Proposal Pricing Analyst RAND Corporation United States, California, Santa Monica Jun 06, 2025 Job Type: Regular RAND is seeking a Senior Proposal Pricing Analyst that will have mid-level...
American Honda Motor Co., Inc. is seeking a Transfer Pricing Analyst to support its Tax Department with a focus on transfer pricing planning and compliance. This is a short term contract 1-2...
We are seeking a detail-oriented and technically savvy Media Operations Contractor to support the execution and measurement of paid media campaigns. This role is essential for ensuring accurate...
Transfer Pricing Analyst Job Description This role is integral in supporting the Tax Department to accurately report and manage income tax liabilities to various authorities, ensuring compliance...
Impact: Directly influences marketing strategy and budget allocation, leading to increased efficiency and ROI....
Title: CRM/Email Marketing Strategist Location: Fountain Valley / Hybrid Department: Digital Marketing Status: Full Time Shift: Day Pay Range*: $87,089.60 - $126,318.40 MemorialCare is a nonprofit...
Sr. Market Research Analyst (Walnut, CA). gather data-driven insights into the behavior, needs, & cultural nuances of Chinese communities in various cities. Master's deg in Mktg or a closely...
This is an opportunity to leverage your technical expertise and meticulous attention to detail to optimize marketing campaigns and contribute to the success of a globally recognized brand....
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Salary for Marketing Research Analyst Jobs in California
Highest Education Level
Marketing Research Analysts in California offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Financial Modeling
- Profitability Analysis
- Pricing Analysis
- Marketing Strategies
- Marketing Campaigns
- Google Tag Manager
- Account-Based Marketing
- Oracle Eloqua
- Keyword Research
- Marketing Automation
- Paid Search
- Campaign Planning
- Google Ads
- Field Marketing
- Marketing Analytics
- Web Analytics
- Marketing Operations
- Segmentation
- Pricing Strategies
- A/B Testing
- Strategic Marketing
- Market Planning
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- ROI Analysis
- Google Analytics
- Market Research
- Media
- Data Visualization
- Business Administration
- Business Intelligence
- Acquisitions
- Tableau
- Strategy Development
- Microsoft Power BI
- Data Analytics
- Finance
- SQL
- Decision Making
- Analytical Skills
- Implementation
- Retail
- Driving
- Negotiation
- Presentation
- Data Analysis
- Events
- Collaboration
- Flexibility
- Bachelor's Degree
- Reporting
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Teamwork
- Organization
- Scheduling
- Leadership
- Communication Skills
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