Marketing Analyst Jobs in Springfield, MA
A Marketing Analyst plays a vital role in the marketing industry as they gather and analyze data, then use this information to guide marketing strategies. They are responsible for interpreting and predicting trends, measuring the effectiveness of marketing campaigns, and understanding the consumer market. They also plan and execute market research, competitor analysis, and product recommendations. Their work is essential in helping organizations understand their target audience, track marketing performance, and improve their marketing efforts.
The position of a Marketing Analyst requires a combination of analytical and creative thinking, and a strong background in marketing and business principles. Important skills include data analysis, critical thinking, communication, and proficiency in analytics software like Google Analytics or Tableau. Certifications like the Google Analytics Individual Qualification or any other recognized certification in data analysis would be beneficial. Prior roles that can lead to a Marketing Analyst position include Marketing Coordinator, Sales Analyst, or Market Researcher.
Pricing Analyst Sr - Strong SQL/GCP - Remote
- Hartford, CT (22 miles from Springfield, MA)
- 15 hours ago
- Hartford, CT (22 miles from Springfield, MA)
- 15 hours ago
Our work matters. We help people get the medicine they need to feel better and live well. We do not lose sight of that. It fuels our passion and drives every decision we make. **Job Posting...
Remote Work- Hartford, CT (22 miles from Springfield, MA)
- 3 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 3 days ago
We are seeking a highly organized and detail-oriented individual as a Strategic and Administrative Support Specialist. In this role, you will play a crucial part in providing both strategic and...
- Hartford, CT (22 miles from Springfield, MA)
- 6 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 6 days ago
development; to work with the Communications team on marketing related programs identified; and to gain approval of new materials....
- Hartford, CT (22 miles from Springfield, MA)
- 19 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 19 days ago
At a Glance Legrand has an exciting opportunity for a Pricing Analyst to join the EWS Wiremold team in West Hartford, CT. As a member of the pricing department, this position has direct...
Infrastructure Market Research Analyst
- Hartford, CT (22 miles from Springfield, MA)
- 29 days ago
- Hartford, CT (22 miles from Springfield, MA)
- 29 days ago
Meta is seeking an experienced data center and AI market research analyst to support our industry intelligence efforts within our Infrastructure organization. You will support a cross-functional...
- Hartford, CT (22 miles from Springfield, MA)
- 30+ days ago
- Hartford, CT (22 miles from Springfield, MA)
- 30+ days ago
Marketing Analyst provides advanced analytics products/dashboards and reporting services to stakeholders in the Digital and Marketing teams....
- Hartford, CT (22 miles from Springfield, MA)
- 30+ days ago
- Hartford, CT (22 miles from Springfield, MA)
- 30+ days ago
At Owens & Minor, we are a critical part of the healthcare process. As a Fortune 500 company with 350+ facilities across the US and 22,000 teammates in over 90 countries, we provide integrated...
Demographic Data for Springfield, MA
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Salary for Marketing Analyst Jobs in Springfield, MA
Highest Education Level
Marketing Analysts in Springfield, MA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Analyst position
- Accounting
- Modeling
- Pricing Analysis
- Microsoft Power BI
- Collateral Development
- Marketing Strategies
- Marketing Campaigns
- Google Tag Manager
- Multi-Channel Marketing
- Keyword Research
- Paid Search
- Web Analytics
- Google Ads
- Marketing Operations
- Segmentation
- Marketing Analytics
- Adobe Analytics
- Pricing Strategies
- Creative Design
- Brand Marketing
- Market Development
- A/B Testing
- Corporate Communications
- Strategic Marketing
- Market Planning
- Digital Marketing
- Search Engine Optimization
- Direct Marketing
- Search Engine Marketing
- ROI Analysis
- Brand Development
- Google Analytics
- Market Research
- Media
- Data Visualization
- Business Intelligence
- Tableau
- Strategy Development
- Data Analytics
- Engineering
- SQL
- Decision Making
- Finance
- Analytical Skills
- Prioritizing
- Driving
- Written Communication
- Presentation
- Events
- Data Analysis
- Collaboration
- Reporting
- Budgets
- Bachelor's Degree
- Project Management
- Problem Solving
- Microsoft Office
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Leadership
- Communication Skills
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