Marketing Analyst Jobs in Massachusetts
A Marketing Analyst plays a vital role in the marketing industry as they gather and analyze data, then use this information to guide marketing strategies. They are responsible for interpreting and predicting trends, measuring the effectiveness of marketing campaigns, and understanding the consumer market. They also plan and execute market research, competitor analysis, and product recommendations. Their work is essential in helping organizations understand their target audience, track marketing performance, and improve their marketing efforts.
The position of a Marketing Analyst requires a combination of analytical and creative thinking, and a strong background in marketing and business principles. Important skills include data analysis, critical thinking, communication, and proficiency in analytics software like Google Analytics or Tableau. Certifications like the Google Analytics Individual Qualification or any other recognized certification in data analysis would be beneficial. Prior roles that can lead to a Marketing Analyst position include Marketing Coordinator, Sales Analyst, or Market Researcher.
Proven track record of quantitative market research (e.g., survey design, conjoint analysis, segmentation modeling) and applying insights to marketing strategy....
Familiarity with subscription-based business models, SaaS marketing strategies, or B2B customer acquisition....
Remote WorkRole Description & Responsibilities Dassault Systemes, "The 3DEXPERIENCE Company", offers collaborative solutions to promote social innovation for the design, manufacturing and maintenance of...
Category/Area of Expertise: Data-Science & Analytics Job Requisition: 436275 Address: USA-MA-Quincy-1385 Hancock Street Store Code: Data Science (5157873) Ahold Delhaize USA, a division of global...
What You’ll Do: Collect, analyze, and interpret data from various marketing channels (digital, social media, email, SEO, paid advertising, etc.) to evaluate performance and ROI. Collaborate with...
As a Principal Strategic Operations Associate, you'll be responsible for developing and running the processes that keep Oracle Health's product and commercial strategies aligned. You'll lead...
Senior Pricing Analyst - REMOTE ANSYS United States, Massachusetts, Waltham 300 Bear Hill Road (Show on map) Jun 03, 2025 Requisition #:16763 Our Mission: Powering Innovation That Drives Human...
Remote WorkMarketing Analyst will be responsible for tracking, measuring, and reporting on digital marketing campaigns using various analytics tools, developing dashboards, and providing insights to inform future...
The Energy Pricing Analyst primary responsibility will be to accurately price assigned Power and Gas Market opportunities in a timely manner according to established priorities. The analyst will...
Pricing Analyst role is a Hybrid role. Position Summary: We are looking for an innovative pricing analyst to increase our business's competitiveness and profitability. In this role, you will be...
Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since...
Remote WorkThe Market Research Analyst II supports the Hospital's market analysis process to drive volume and build hospital reputation. This role will assess the Hospital's competitive market position and...
We are seeking a highly skilled and motivated Lead Marketing Analyst who will play a crucial role in driving data-driven decision-making, optimizing marketing strategies, and providing valuable insights...
Proficient knowledge and experience with Digital Marketing strategies and tactics including but not limited to Email marketing, paid search, and social media marketing as well as working knowledge of...
The Market Research Analyst II supports the Hospitals market analysis process to drive volume and build hospital reputation. This role will assess the Hospitals competitive market position and...
Demographic Data for Massachusetts
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Salary for Marketing Analyst Jobs in Massachusetts
Highest Education Level
Marketing Analysts in Massachusetts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Analyst position
- Profitability Analysis
- Pricing Analysis
- Marketing Strategies
- Marketing Campaigns
- Account-Based Marketing
- Database Marketing
- Google Tag Manager
- Marketing Automation
- Paid Search
- Campaign Planning
- Google Ads
- Field Marketing
- Marketing Operations
- Marketing Analytics
- Web Analytics
- Segmentation
- Pricing Strategies
- A/B Testing
- Strategic Marketing
- Market Planning
- Digital Marketing
- Search Engine Optimization
- ROI Analysis
- Building Relationships
- Google Analytics
- Prospecting
- Market Research
- Media
- Data Visualization
- Business Administration
- Business Intelligence
- Acquisitions
- Tableau
- Strategy Development
- Microsoft Power BI
- Event Planning
- Data Analytics
- Finance
- Customer Relations
- SQL
- Decision Making
- Analytical Skills
- Implementation
- Strategic Planning
- Retail
- Prioritizing
- Negotiation
- Driving
- Logistics
- Presentation
- Data Analysis
- Events
- Collaboration
- Flexibility
- Bachelor's Degree
- Reporting
- Critical Thinking
- Sales
- Microsoft Office
- Problem Solving
- Microsoft Excel
- Research Skills
- Teamwork
- Organization
- Scheduling
- Leadership
- Communication Skills
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Here are some other career titles that require similar skills
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