Vice President of Marketing Jobs in University Park, PA
The Vice President of Marketing plays a crucial role in the marketing industry by overseeing all marketing operations of a company and developing its marketing strategy and vision. They are responsible for leading a team of marketers in designing and implementing strategic plans to promote the company's brand, products, or services, thus increasing revenue. Their responsibilities typically include conducting market research, planning and executing marketing campaigns, analyzing and forecasting market trends, and assessing the effectiveness of marketing programs.
Key skills for this role include strong leadership and decision-making abilities, excellent communication and interpersonal skills, and a deep understanding of marketing strategies and trends. They must also be highly analytical to be able to interpret marketing data and metrics. Familiarity with digital marketing, content marketing, and social media marketing is often essential. Relevant certifications may include Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), and Digital Marketing Certification. Individuals often come to this role after positions such as Marketing Manager, Director of Marketing, or Chief Marketing Officer.
Director of Marketing and Communications
- University Park, PA
- 45+ days ago
- University Park, PA
- 45+ days ago
This position serves as a key member of the crisis communication team and the Chancellor's Cabinet....
Senior Director of Public Relations and Media Strategy
- University Park, PA
- 90+ days ago
- University Park, PA
- 90+ days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Vice President of Marketing Online Courses and Training Opportunities
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Salary for Vice President of Marketing Jobs in University Park, PA
Highest Education Level
Vice President of Marketings in University Park, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Vice President of Marketing position
- Marketing Strategies
- Marketing Campaigns
- Pardot
- Marketing Communications
- Content Marketing
- Demand Generation
- Consumer Marketing
- Multi-Channel Marketing
- B2B Marketing
- Go-to-Market Strategy
- Marketing Automation
- Integrated Marketing
- Paid Search
- Web Analytics
- Customer Acquisition
- Press Releases
- Marketing Operations
- Segmentation
- Marketing Analytics
- Global Marketing
- Marketing & Advertising
- Brand Marketing
- Customer Insight
- Go To Market
- Content Strategy
- Email Marketing
- Media Relations
- Strategic Marketing
- Market Planning
- Brand Strategy
- Search Engine Optimization
- Digital Marketing
- Search Engine Marketing
- ROI Analysis
- Storytelling
- Google Analytics
- Brand Management
- HubSpot
- Media
- Business to Business Sales
- Acquisitions
- Public Relations
- Artificial Intelligence
- Strategy Development
- Decision Making
- Salesforce
- Implementation
- Customer Relationship Management
- Prioritizing
- Strategic Planning
- Driving
- Presentation
- Events
- Mentoring
- Collaboration
- Reporting
- Budgets
- Bachelor's Degree
- Project Management
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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