Product Manager Jobs in Allentown, PA
A Product Manager in the marketing industry is responsible for developing marketing strategies to promote products effectively and improve customer satisfaction. They work with multiple teams within an organization to understand the market trends, conduct competitive analysis, develop product positioning and messaging that resonate with the target audience. They also work closely with sales teams to ensure the product's commercial success as well as with the customer service team to understand customer feedback and improve the product accordingly. Product Managers define the product vision and work with the engineering team to deliver high-quality product to the market.
Essential skills for a Product Manager include strategic thinking, excellent communication, problem-solving, and decision-making skills. They should have a good understanding of marketing strategies, market trends, and customer behavior. They also need to be well-versed in data analysis as they need to derive insights from data to make informed decisions. Some certifications like Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM), and Agile Certified Product Manager (ACPM) can be beneficial. Prior to becoming a Product Manager, an individual might have roles like Business Analyst, Marketing Associate, or Project Manager.
Collaborate on strategies and plans with demand generation, customer marketing, sales and customer success to increase product attach, cross-sell, penetration, adoptions, and advocacy....
- Bethlehem, PA (5 miles from Allentown, PA)
- 14 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 14 days ago
positioning....
Business Development Manager, Retail Sales
- Hatfield, PA (24 miles from Allentown, PA)
- 16 days ago
- Hatfield, PA (24 miles from Allentown, PA)
- 16 days ago
Build your career. Challenge the process. Collaborate and engage. We call it the Clemens Way. Be a part of our team and see your ideas in action! Northeast Retail Sales Business Development...
- Telford, PA (20 miles from Allentown, PA)
- 30+ days ago
- Telford, PA (20 miles from Allentown, PA)
- 30+ days ago
Telford, PA 2 DAYS AGO 21549103 Summary Telford, PA Competitive Salary 2 Years Experience Bachelor's degree No Commisssion 40.00 hours per week / Day Shift /Full-Time Description The Job...
- Easton, PA (15 miles from Allentown, PA)
- 30+ days ago
- Easton, PA (15 miles from Allentown, PA)
- 30+ days ago
Considerable experience with digital marketing strategies including social media strategies and platforms as well as content and asset management systems....
Business Development Manager - Foreign Military Sales
- Telford, PA (20 miles from Allentown, PA)
- 30+ days ago
- Telford, PA (20 miles from Allentown, PA)
- 30+ days ago
The Job Responsibilities We're hiring! If you want your contributions to make a real difference, check out this new career opportunity with us at Draeger where we are led by the guiding principle...
Global Product Marketing Manager
- Hatfield, PA (24 miles from Allentown, PA)
- 45+ days ago
- Hatfield, PA (24 miles from Allentown, PA)
- 45+ days ago
Job Description: Basic Function To enhance Brooks' market participation, sales and profitability for the assigned Level products by managing the basic marketing mix (Product, price, promotion and...
Do you want to take responsibility and make a difference with your work? With your expertise, we can achieve great goals together. We are WACKER - Reliable. Determined. Ambitious. As one of the...
- Bethlehem, PA (5 miles from Allentown, PA)
- 60+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 60+ days ago
At Air Products, our purpose is to bring people together to reimagine whats possible, collaborate and innovate solutions to the worlds most significant energy and environmental sustainability...
Associate Product Manager I- IV Systems
- Bethlehem, PA (5 miles from Allentown, PA)
- 60+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 60+ days ago
Assists product management team in the design and implementation of the product marketing strategy and tactics to support B....
- Bethlehem, PA (5 miles from Allentown, PA)
- 90+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 90+ days ago
The Product Manager will be responsible for managing the lifecycle of PCC pharmaceutical products, from pre-launch to post-launch monitoring....
Demographic Data for Allentown, PA
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Title Synonyms
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Salary for Product Manager Jobs in Allentown, PA
Highest Education Level
Product Managers in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Product Manager position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Product Positioning
- Product Planning
- Content Marketing
- Demand Generation
- Product Marketing
- Integrated Marketing
- Go-to-Market Strategy
- Value Proposition Development
- Product Roadmap Development
- Field Marketing
- Segmentation
- Sales Enablement
- Voice of the Customer
- Marketing & Sales
- Go To Market
- Brand Marketing
- Customer Insight
- Strategic Marketing
- Market Planning
- Product Strategy
- Competitive Analysis
- Product Lifecycle Management
- Storytelling
- ROI Analysis
- Product Launch
- Trade Shows
- Market Research
- Product Management
- Media
- Content Development
- Business to Business Sales
- Artificial Intelligence
- Sales & Marketing
- Product Development
- Strategy Development
- Customer Satisfaction
- Engineering
- Decision Making
- Salesforce
- Business Development
- Customer Relationship Management
- Prioritizing
- Negotiation
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Budgets
- Flexibility
- Bachelor's Degree
- Project Management
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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