Product Manager Jobs in Allentown, PA
A Product Manager in the marketing industry is responsible for developing marketing strategies to promote products effectively and improve customer satisfaction. They work with multiple teams within an organization to understand the market trends, conduct competitive analysis, develop product positioning and messaging that resonate with the target audience. They also work closely with sales teams to ensure the product's commercial success as well as with the customer service team to understand customer feedback and improve the product accordingly. Product Managers define the product vision and work with the engineering team to deliver high-quality product to the market.
Essential skills for a Product Manager include strategic thinking, excellent communication, problem-solving, and decision-making skills. They should have a good understanding of marketing strategies, market trends, and customer behavior. They also need to be well-versed in data analysis as they need to derive insights from data to make informed decisions. Some certifications like Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM), and Agile Certified Product Manager (ACPM) can be beneficial. Prior to becoming a Product Manager, an individual might have roles like Business Analyst, Marketing Associate, or Project Manager.
- Phillipsburg, NJ (18 miles from Allentown, PA)
- 2 days ago
- Phillipsburg, NJ (18 miles from Allentown, PA)
- 2 days ago
Product Manager II Avantor $121,700.00 - $202,800.00 United States, Jersey, Phillipsburg Jun 11, 2025 The Opportunity: Avantor is looking for a Product Manager to be responsible for the attainment of...
Global Product Marketing Manager
- Hatfield, PA (24 miles from Allentown, PA)
- 2 days ago
- Hatfield, PA (24 miles from Allentown, PA)
- 2 days ago
Job Description: Basic Function To enhance Brooks' market participation, sales and profitability for the assigned Level products by managing the basic marketing mix (Product, price, promotion and...
Do you want to take responsibility and make a difference with your work? With your expertise, we can achieve great goals together. We are WACKER - Reliable. Determined. Ambitious. As one of the...
- Bethlehem, PA (5 miles from Allentown, PA)
- 17 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 17 days ago
At Air Products, our purpose is to bring people together to reimagine whats possible, collaborate and innovate solutions to the worlds most significant energy and environmental sustainability...
Associate Product Manager I- IV Systems
- Bethlehem, PA (5 miles from Allentown, PA)
- 21 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 21 days ago
Assists product management team in the design and implementation of the product marketing strategy and tactics to support B....
- Nazareth, PA (13 miles from Allentown, PA)
- 23 days ago
- Nazareth, PA (13 miles from Allentown, PA)
- 23 days ago
Are you interested in joining a dynamic and growing business that values the unique aspirations of its employees, encourages progressive practices and offers the opportunity to provide customized...
- Easton, PA (15 miles from Allentown, PA)
- 60+ days ago
- Easton, PA (15 miles from Allentown, PA)
- 60+ days ago
Product Planning & Management Determine product specifications Determine the long-term strategy of the product and create product roadmap....
As a New Business Development Manager, your role will be to plan, develop and identify new business opportunities to build and expand profitable sales for Ferris Commercial Mowers. You will...
Remote Work- Bethlehem, PA (5 miles from Allentown, PA)
- 60+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 60+ days ago
The Product Manager will be responsible for managing the lifecycle of PCC pharmaceutical products, from pre-launch to post-launch monitoring....
Product Marketing Develop and execute go-to-market (GTM) strategies to drive product adoption and growth....
Director of Product Management
- Bethlehem, PA (5 miles from Allentown, PA)
- 90+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 90+ days ago
Craft compelling value propositions, product positioning, and messaging tailored to the biopharmaceutical audience....
- Easton, PA (15 miles from Allentown, PA)
- 90+ days ago
- Easton, PA (15 miles from Allentown, PA)
- 90+ days ago
Considerable experience with digital marketing strategies including social media strategies and platforms as well as content and asset management systems....
Demographic Data for Allentown, PA
Moving to Allentown, PA? Find some basic demographic data about Allentown, PA below.
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Salary for Product Manager Jobs in Allentown, PA
Highest Education Level
Product Managers in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Product Manager position
- Persona Creation
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Consumer Research
- Product Planning
- Multi-Channel Marketing
- Product Positioning
- Demand Generation
- Go-to-Market Strategy
- Product Marketing
- Integrated Marketing
- Value Proposition Development
- Product Roadmap Development
- Field Marketing
- Voice of the Customer
- Customer Insight
- Sales Enablement
- Segmentation
- Pricing Strategies
- Brand Marketing
- Marketing & Sales
- Strategic Marketing
- Go To Market
- Product Strategy
- Market Planning
- Brand Strategy
- Competitive Analysis
- Product Lifecycle Management
- Product Launch
- Trade Shows
- Market Research
- Product Management
- Media
- Sales & Marketing
- Business to Business Sales
- Product Development
- Strategy Development
- Customer Satisfaction
- Engineering
- Salesforce
- Customer Relationship Management
- Prioritizing
- Business Development
- Driving
- Negotiation
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Budgets
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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