Marketing Specialist Jobs in University Park, PA
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
HR Public Relations Specialist
- State College, PA (1 mile from University Park, PA)
- 6 days ago
- State College, PA (1 mile from University Park, PA)
- 6 days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Market Development Representative
- State College, PA (1 mile from University Park, PA)
- 7 days ago
- State College, PA (1 mile from University Park, PA)
- 7 days ago
At Blue Mountain, we know that the key to growth is a high-performing team. That's why we're seeking a qualified Market Development Representative (MDR) to find and screen potential customers who...
Marketing and Communications Specialist - PennTAP
- University Park, PA
- 8 days ago
- University Park, PA
- 8 days ago
Responsibilities: The successful candidate will be responsible for the following: Develop and execute overall marketing strategy that helps achieve the organization's goals....
Marketing and Communications Specialist - PennTAP
- State College, PA (1 mile from University Park, PA)
- 13 days ago
- State College, PA (1 mile from University Park, PA)
- 13 days ago
Responsibilities: The successful candidate will be responsible for the following: Develop and execute overall marketing strategy that helps achieve theanization's goals....
PT Marketing Communications Specialist
- State College, PA (1 mile from University Park, PA)
- 15 days ago
- State College, PA (1 mile from University Park, PA)
- 15 days ago
PT Marketing Communications Specialist Penn State in University Park, PA Apply Now Type: Adjunct/Part-Time Posted: 04/14/2025 Category: Communications, Marketing, and Public Affairs Job Number:...
PT Marketing Communications Specialist
- University Park, PA
- 15 days ago
- University Park, PA
- 15 days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Part Time - Student - Marketing/Communications Specialist
- University Park, PA
- 45+ days ago
- University Park, PA
- 45+ days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Marketing and Communications Specialist Supervisor, College of Education
- State College, PA (1 mile from University Park, PA)
- 30+ days ago
- State College, PA (1 mile from University Park, PA)
- 30+ days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Marketing and Communications Specialist Supervisor, College of Education
- University Park, PA
- 30+ days ago
- University Park, PA
- 30+ days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Marketing and Communications Specialist, PSAA
- University Park, PA
- 90+ days ago
- University Park, PA
- 90+ days ago
The successful candidate will play a key role in executing marketing strategies that connect alumni to the University and to each other, provide valued services to members, and support the University's...
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
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Salary for Marketing Specialist Jobs in University Park, PA
Highest Education Level
Marketing Specialists in University Park, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Collateral Development
- Marketing Strategies
- Marketing Communications
- Marketing Campaigns
- Content Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Sprout Social
- Brand Awareness
- Hootsuite
- A/B Testing
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Direct Marketing
- Journalism
- Search Engine Optimization
- Google Analytics
- Social Media Management
- Competitive Analysis
- Copywriting
- Social Media Marketing
- Market Analysis
- WordPress
- Content Development
- HubSpot
- Ecommerce
- Branding
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Public Relations
- Liaison
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Customer Relations
- Retail
- Verbal Communication
- Driving
- Writing Skills
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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