Marketing Specialist Jobs in State College, PA
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Entry Level Marketing Representative
- Home Genius Exteriors
- State College, PA
- 15 days ago
- State College, PA
- 15 days ago
Join One of the Fastest-Growing Remodeling Companies in the U.S! Home Genius Exteriors has skyrocketed from $2.7M to $292M in just 6 yearsand were on track to hit $1B faster than anyone in the...
In PersonField Marketing Representative
- Home Genius Exteriors
- Milroy, PA (16 miles from State College, PA)
- 23 days ago
- Milroy, PA (16 miles from State College, PA)
- 23 days ago
Join One of the Fastest-Growing Remodeling Companies in the U.S! Home Genius Exteriors has skyrocketed from $2.7M to $292M in just 6 yearsand were on track to hit $1B faster than anyone in the...
In PersonSocial Media Specialist, Office of Development Communications
- The Pennsylvania State University
- State College, PA
- 2 days ago
- State College, PA
- 2 days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
RemoteSocial Media Specialist, Office of Development Communications
- Penn State University
- University Park, PA (1 mile from State College, PA)
- 4 days ago
- University Park, PA (1 mile from State College, PA)
- 4 days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
HybridMarketing Operations Specialist Position Overview For over 50 years, Minitab has helped organizations solve problems and improve performance through trusted, powerful analytics. As Minitab...
HybridPart Time - Marketing & Communications - Strategic Communications Specialist
- Penn State University
- University Park, PA (1 mile from State College, PA)
- 45+ days ago
- University Park, PA (1 mile from State College, PA)
- 45+ days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Hybrid Part TimePart-Time Marketing/Communications Specialist
- Penn State University
- University Park, PA (1 mile from State College, PA)
- 45+ days ago
- University Park, PA (1 mile from State College, PA)
- 45+ days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Hybrid Part TimeMarketing and Communications Specialist - Ben Franklin Technology Partners
- The Pennsylvania State University
- State College, PA
- 45+ days ago
- State College, PA
- 45+ days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
HybridPart-Time Marketing/Communications Specialist
- HigherEdJobs
- State College, PA
- 45+ days ago
- State College, PA
- 45+ days ago
Job Number: REQ_... Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State...
Hybrid Part TimeMarketing Operations Specialist, Penn State Alumni Association
- Penn State University
- University Park, PA (1 mile from State College, PA)
- 60+ days ago
- University Park, PA (1 mile from State College, PA)
- 60+ days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
HybridMarketing Communications Specialist
- The Pennsylvania State University
- State College, PA
- 90+ days ago
- State College, PA
- 90+ days ago
Marketing Communications Specialist The Pennsylvania State University paid time off, sick time, remote work United States, Pennsylvania, University Park 201 Old Main (Show on map) Apr 07, 2026...
HybridMarketing and Communications Specialist
- Pennsylvania State University
- University Park, PA (1 mile from State College, PA)
- 90+ days ago
- University Park, PA (1 mile from State College, PA)
- 90+ days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Hybrid- Hilton Grand Vacations
- Philipsburg, PA (17 miles from State College, PA)
- 90+ days ago
- Philipsburg, PA (17 miles from State College, PA)
- 90+ days ago
Marketing Representative OPC - St Maarten We are currently seeking highly motivated Marketing/Concierge Professionals who possess outgoing personalities and are financially motivated to work in...
In Person- Penn State University
- University Park, PA (1 mile from State College, PA)
- 90+ days ago
- University Park, PA (1 mile from State College, PA)
- 90+ days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
HybridDemographic Data for State College, PA
Moving to State College, PA? Find some basic demographic data about State College, PA below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Specialist Jobs in State College, PA
Highest Education Level
Marketing Specialists in State College, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Product Support
- Marketing Communications
- Marketing Campaigns
- Multi-Channel Marketing
- Marketing Strategies
- Content Marketing
- Email Campaigns
- Digital Content
- Integrated Marketing
- Marketing Automation
- Google Ads
- Field Marketing
- Brand Marketing
- Brand Awareness
- Business to Consumers
- Press Releases
- Email Marketing
- Social Media Management
- Search Engine Optimization
- Journalism
- Digital Marketing
- Competitive Analysis
- Google Analytics
- Content Management
- Social Media Marketing
- Market Analysis
- Social Media Strategy
- Copywriting
- Branding
- Adobe InDesign
- Ecommerce
- Content Development
- HubSpot
- Media
- Canva
- Adobe Creative Suite
- Adobe
- Sales & Marketing
- Merchandising
- Liaison
- Public Relations
- Artificial Intelligence
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Retail
- Business Development
- Presentation
- Events
- Driving
- Customer Relations
- Writing Skills
- Verbal Communication
- Reporting
- Collaboration
- Flexibility
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Microsoft Office
- Staff Supervision
- Scheduling
- Customer Service
- Time Management
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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