Marketing Specialist Jobs in Easton, PA
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Strategic Business Development Representative
- Pipersville, PA (22 miles from Easton, PA)
- 4 days ago
- Pipersville, PA (22 miles from Easton, PA)
- 4 days ago
Overview The Tyndale Company, a privately owned nine time Top Workplace in Pennsylvania and four time winner in Texas is where entrepreneurial energy meets enduring stability. Were launching a...
strategies - Collaborate with our client's team to achieve sales and marketing objectives Required Skills for Sales & Marketing Representative: - Minimum of 1 year of experience in a lead qualification...
- Point Pleasant, PA (23 miles from Easton, PA)
- 14 days ago
- Point Pleasant, PA (23 miles from Easton, PA)
- 14 days ago
SUMMARY : Responsible for spreading the brand awareness of MSI's flooring portfolio by visiting customers and merchandizing their locations with MSI's products. And performing product knowledge...
Marketing Specialist Job Hackettstown, NJ
- Hackettstown, NJ (22 miles from Easton, PA)
- 15 days ago
- Hackettstown, NJ (22 miles from Easton, PA)
- 15 days ago
Apply Now Why Youll Love This Job Why Work Here? FYZICAL Hackettstown is an independently owned and operated physical therapy and balance center dedicated to providing our clients with...
- Hackettstown, NJ (22 miles from Easton, PA)
- 15 days ago
- Hackettstown, NJ (22 miles from Easton, PA)
- 15 days ago
Apply Now Why You'll Love This Job Why Work Here? FYZICAL Hackettstown is an independently owned and operated physical therapy and balance center dedicated to providing our clients with...
Victaulic Marketing Specialist LATAM Position: Marketing Specialist Latin America Reports To: Marketing Manager Industrial Markets, Corporate Headquarters Location: Easton, Pennsylvania 18040 General...
Abercrombie & Fitch - Brand Representative, Pocono Premium Outlets
- Stroudsburg, PA (15 miles from Easton, PA)
- 90+ days ago
- Stroudsburg, PA (15 miles from Easton, PA)
- 90+ days ago
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Hollister Co. - Brand Representative, Lehigh Valley
- Whitehall, PA (15 miles from Easton, PA)
- 90+ days ago
- Whitehall, PA (15 miles from Easton, PA)
- 90+ days ago
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Demographic Data for Easton, PA
Moving to Easton, PA? Find some basic demographic data about Easton, PA below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
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Salary for Marketing Specialist Jobs in Easton, PA
Highest Education Level
Marketing Specialists in Easton, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Web Marketing
- Sprout Social
- Demand Generation
- Keyword Research
- Product Marketing
- Email Campaigns
- Marketing Automation
- Digital Content
- Google Ads
- Press Releases
- Event Marketing
- Brand Awareness
- Hootsuite
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- Social Media Management
- Competitive Analysis
- Search Engine Marketing
- Storytelling
- Journalism
- Social Media Marketing
- Google Analytics
- Market Analysis
- Trade Shows
- Ecommerce
- Copywriting
- HubSpot
- Media
- Content Development
- Adobe Creative Suite
- Canva
- Adobe
- Liaison
- Merchandising
- Strategy Development
- Customer Satisfaction
- Distribution
- Retail
- Business Development
- Customer Relations
- Prioritizing
- Driving
- Presentation
- Events
- Verbal Communication
- Collaboration
- Reporting
- Flexibility
- Bachelor's Degree
- Multitasking
- Project Management
- Problem Solving
- Microsoft Office
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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