Marketing Specialist Jobs in Lansing, MI

A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.

Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.

1-13 of 13 Jobs

Sr. Business Development Representative

  • Lansing, MI
  • 1 day ago
  • Lansing, MI
  • 1 day ago

development, tracking, execution and follow-up Works with Dewpoint Marketing and Digital Marketing partners to develop and execute target marketing and social media awareness and campaigns Acts as...

PT Support - Customer Relations Specialist-Library

  • Lansing, MI
  • 3 days ago
  • Lansing, MI
  • 3 days ago

PT Support - Customer Relations Specialist-Library Lansing Community College Application First Name Last Name Email address Captcha / Bot check: Copy from here ...to here Click to hear these...

Title: PT Support - Customer Relations Specialist-Library This posting is open until filled The date after which applications are not guaranteed review is : 8/6/2024 Hours Per Week: Up to 28 Hours...

Email Marketing Specialist

  • Lansing, MI
  • 7 days ago
  • Lansing, MI
  • 7 days ago

** The Email Marketing Specialist will be mainly focused on providing production support for various business-to-consumer (B2C) projects benefiting the company....

Business Development Associate

  • Lansing, MI
  • 9 days ago
  • Lansing, MI
  • 9 days ago

SUMMARY: Determine individual risk acceptability, pricing, coverage, terms and conditions by developing, analyzing and evaluating information and exposures on risks of a technical nature for the...

We anticipate the application window for this opening will close on - 1 Aug 2025 At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare...

Business Development Representative

  • Lansing, MI
  • 14 days ago
  • Lansing, MI
  • 14 days ago

Execute marketing campaigns to increase new user acquisition and conversions....

Product Marketing Specialist, Exam Gloves

  • Lansing, MI
  • 14 days ago
  • Lansing, MI
  • 14 days ago

Product Marketing Specialist is responsible for working closely with cross functional teams to ensure operational excellence and long-term sustainable growth. This role supports the Sr....

Business Development Representative

  • Lansing, MI
  • 17 days ago
  • Lansing, MI
  • 17 days ago

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering...

Marketing & Public Relations Specialist

  • Okemos, MI (6 miles from Lansing, MI)
  • 18 days ago
  • Okemos, MI (6 miles from Lansing, MI)
  • 18 days ago

Create and implement a calendar to manage social media content and plan specific, timely social media marketing campaigns....

Food & Safety Brand Specialist

  • Lansing, MI
  • 23 days ago
  • Lansing, MI
  • 23 days ago

Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global...

Customer Advocacy & Marketing Specialist

  • Lansing, MI
  • 24 days ago
  • Lansing, MI
  • 24 days ago

_Job Title:_** Customer Advocacy & Marketing Specialist **About Skyhigh Security:** Skyhigh Security is a dynamic, fast-paced, cloud company that is a leader in the security industry....

Retail and Event Marketing Promoter - Greater Michigan X85

  • Lansing, MI
  • 90+ days ago
  • Lansing, MI
  • 90+ days ago

Are you outgoing? Do you love helping people? Were looking for talented marketers to join the Retail & Event Marketing Team at Renewal by Andersen, the #1 Window and Door Manufacturer in the...

Demographic Data for Lansing, MI

Moving to Lansing, MI? Find some basic demographic data about Lansing, MI below.


Local
National
161,419
3,880
Medium/Lg

Marketing Specialist Online Courses and Training Opportunities

iHireMarketing curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Paediatric Dentistry for Non-Specialists
This course aims to provide you with the practical advice and guidance you need to treat childrens dental issues and emergencies, achieving excellent results. Apart from various treatment options,...
Green Marketing y Marketing Experiencial
Desarrolla las bases del Green Marketing y Experiencial y se un experto, incorporando la sustentabilidad medioambiental y la estimulacion del consumidor mediante los sentidos, utilizando...
Marketing Digital
Aprende a conectar tu marca con el mundo. Conoce como crear estrategias efectivas de social media y marketing digital con un Mentor de Google en Marketing. Gana una ventaja competitiva...

Title Synonyms

Users interested in this job title also searched for the following job titles


Salary for Marketing Specialist Jobs in Lansing, MI

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireMarketing research efforts.

Highest Education Level

Marketing Specialists in Lansing, MI offer the following education background
Bachelor's Degree
64.7%
Master's Degree
22.3%
Associate's Degree
4.4%
High School or GED
4.2%
Vocational Degree or Certification
2.4%
Doctorate Degree
1.2%
Some College
0.5%
Some High School
0.3%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Marketing Specialists in Lansing, MI
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


Other Career Titles

Here are some other career titles that require similar skills



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