Marketing Specialist Jobs in Lansing, MI
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Description A New Role. A New Opportunity. Your Next Step ServiceMaster Brands is growing! Were adding a brand-new position to our team, and this is your chance to be part of something exciting....
Remote- Ingham Intermediate School District
- Mason, MI (11 miles from Lansing, MI)
- 11 days ago
- Mason, MI (11 miles from Lansing, MI)
- 11 days ago
Three to five years of recent and relevant successful experience in applying best practices to develop effective marketing strategies, implement marketing campaigns and measure the results is required...
In PersonCommercial Lines Marketing Representative
- Michigan Farm Bureau
- Lansing, MI
- 23 days ago
- Lansing, MI
- 23 days ago
OBJECTIVE Commercial Lines Marketing Representative Objective To partner with Managing Partners (MP), Associate Managing Agents (AMA) and assigned Multi-line Farm Bureau agents within the sales...
In Person\n\nSUMMARY: The Product Marketing Specialist will be responsible for planning, executing, and supporting marketing campaigns to support one or more of Stride's products, programs, or initiatives....
In Person- Gallagher
- East Lansing, MI (6 miles from Lansing, MI)
- 30+ days ago
- East Lansing, MI (6 miles from Lansing, MI)
- 30+ days ago
Overview We’re looking for a creative and detail-oriented Marketing Specialist to join our team. You’ll help us share our story, connect with our audience, and support our marketing efforts....
In PersonFood Safety & Brand Specialist
- RNA Rentokil North America
- Lansing, MI
- 30+ days ago
- Lansing, MI
- 30+ days ago
Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global...
In Person\n\nSUMMARY: \n\nThe Marketing Specialist (Contract) supports the planning, development, and execution of marketing campaigns in support of Stride's core business-our management of 70+ online schools...
In PersonDemographic Data for Lansing, MI
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Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Lansing, MI
Highest Education Level
Marketing Specialists in Lansing, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Product Support
- Marketing Communications
- Marketing Campaigns
- Multi-Channel Marketing
- Marketing Strategies
- Content Marketing
- Email Campaigns
- Digital Content
- Integrated Marketing
- Marketing Automation
- Google Ads
- Field Marketing
- Campaign Management
- Brand Marketing
- Brand Awareness
- Business to Consumers
- Press Releases
- Email Marketing
- Social Media Management
- Search Engine Optimization
- Journalism
- Digital Marketing
- Competitive Analysis
- Google Analytics
- Content Management
- Social Media Marketing
- Market Analysis
- Social Media Strategy
- Copywriting
- Branding
- Adobe InDesign
- Content Development
- HubSpot
- Media
- Canva
- Adobe Creative Suite
- Adobe
- Sales & Marketing
- Merchandising
- Liaison
- Public Relations
- Artificial Intelligence
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Retail
- Business Development
- Presentation
- Events
- Driving
- Customer Relations
- Writing Skills
- Verbal Communication
- Reporting
- Collaboration
- Flexibility
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Microsoft Office
- Staff Supervision
- Scheduling
- Customer Service
- Time Management
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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