Marketing Specialist Jobs in Lansing, MI
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right...
1 year of experience in social media, content development, or community management, with an understanding of social media platforms and trends and/or in a corporatesetting + **Platform...
Emerson Tool Company is looking for a Marketing Specialist to support a range of marketing activities for industry leading brands in the retail and commercial cleaning market segments....
Marketing Campaigns team....
Promotional Specialist 13 (Market Development Specialist)
- Lansing, MI
- 17 days ago
- Lansing, MI
- 17 days ago
Food and Agriculture is one of the largest industries in Michigan. Grow with us and make a difference! About this Position: This position serves as a Marketing Development Specialist in the...
FT Technical Specialist - Library Communications Specialist Lansing Community College
- Lansing, MI
- 30+ days ago
- Lansing, MI
- 30+ days ago
Conducts assessment creation, data collection and analysis for communications and marketing strategies. Assists with internal communications and events....
FT Technical Specialist - Library Communications Specialist
- Lansing, MI
- 45+ days ago
- Lansing, MI
- 45+ days ago
Conducts assessment creation, data collection and analysis for communications and marketing strategies. Assists with internal communications and events....
Retail and Event Marketing Promoter - Greater Michigan X85
- Lansing, MI
- 90+ days ago
- Lansing, MI
- 90+ days ago
Are you outgoing? Do you love helping people? Were looking for talented marketers to join the Retail & Event Marketing Team at Renewal by Andersen, the #1 Window and Door Manufacturer in the...
Demographic Data for Lansing, MI
Moving to Lansing, MI? Find some basic demographic data about Lansing, MI below.
Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Lansing, MI
Highest Education Level
Marketing Specialists in Lansing, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Community Management
- Demand Generation
- Email Campaigns
- Marketing Automation
- Digital Content
- Google Ads
- Press Releases
- Event Marketing
- Brand Awareness
- Hootsuite
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Journalism
- Social Media Management
- Storytelling
- Google Analytics
- Social Media Marketing
- Market Analysis
- Copywriting
- Content Development
- Adobe InDesign
- WordPress
- Ecommerce
- HubSpot
- Media
- Adobe Creative Suite
- Graphic Design
- Canva
- Adobe
- Public Relations
- Sales & Marketing
- Liaison
- Merchandising
- Strategy Development
- Customer Satisfaction
- Salesforce
- Customer Relations
- Retail
- Business Development
- Driving
- Presentation
- Verbal Communication
- Events
- Collaboration
- Reporting
- Budgets
- Multitasking
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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Here are some other career titles that require similar skills
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