Marketing Specialist Jobs in Lansing, MI
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Food & Safety Brand Specialist Food & Safety Brand Specialist
- Lansing, MI
- 6 days ago
- Lansing, MI
- 6 days ago
Food & Safety Brand Specialist Rentokil Terminix 4.7 ( ) Lansing, MI Why you should apply for a job to Rentokil Terminix : Ranked as one of the 4.7/5 in overall job satisfaction 4.7/5 in...
Promotional Specialist 13 (Market Development Specialist)
- Lansing, MI
- 8 days ago
- Lansing, MI
- 8 days ago
Food and Agriculture is one of the largest industries in Michigan. Grow with us and make a difference! This is a reposting. If you have previously applied to this position, and you are still...
Proven experience with Salesforce, Apollo, Pardot, LinkedIn Sales Navigation and AI-driven sales enablement tools....
PT Support - Customer Relations Specialist-Library Lansing Community College Application First Name Last Name Email address Captcha / Bot check: Copy from here ...to here Click to hear these...
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PT Support - Customer Relations Specialist-Library Lansing Community College
- Lansing, MI
- 19 days ago
- Lansing, MI
- 19 days ago
Title: PT Support - Customer Relations Specialist-Library This posting is open until filled The date after which applications are not guaranteed review is : 8/6/2024 Hours Per Week: Up to 28 Hours...
Marketing & Public Relations Specialist
- Okemos, MI (6 miles from Lansing, MI)
- 30+ days ago
- Okemos, MI (6 miles from Lansing, MI)
- 30+ days ago
Create and implement a calendar to manage social media content and plan specific, timely social media marketing campaigns....
Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global...
Retail and Event Marketing Promoter - Greater Michigan X85
- Lansing, MI
- 90+ days ago
- Lansing, MI
- 90+ days ago
Are you outgoing? Do you love helping people? Were looking for talented marketers to join the Retail & Event Marketing Team at Renewal by Andersen, the #1 Window and Door Manufacturer in the...
Demographic Data for Lansing, MI
Moving to Lansing, MI? Find some basic demographic data about Lansing, MI below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
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Salary for Marketing Specialist Jobs in Lansing, MI
Highest Education Level
Marketing Specialists in Lansing, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Web Marketing
- Email Campaigns
- Sprout Social
- Keyword Research
- Marketing Automation
- Digital Content
- Google Ads
- Event Marketing
- Press Releases
- Brand Awareness
- Hootsuite
- Email Marketing
- Digital Marketing
- Social Media Management
- Competitive Analysis
- Search Engine Optimization
- Journalism
- Search Engine Marketing
- Social Media Marketing
- Google Analytics
- WordPress
- Market Analysis
- Trade Shows
- Adobe InDesign
- Ecommerce
- Copywriting
- HubSpot
- Content Development
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Liaison
- Public Relations
- Merchandising
- Customer Satisfaction
- Strategy Development
- Retail
- Business Development
- Customer Relations
- Prioritizing
- Writing Skills
- Events
- Presentation
- Verbal Communication
- Driving
- Collaboration
- Reporting
- Flexibility
- Project Management
- Multitasking
- Problem Solving
- Microsoft Office
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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