Writer Jobs in Lansing, MI
A Writer in the marketing industry plays a crucial role in creating engaging, persuasive, and coherent content to promote a company's products or services. This content can take various forms such as blog posts, articles, social media updates, email newsletters, white papers, and sales proposals. The goal of a marketing writer's work is to attract potential customers, educate them about the company's offerings, and persuade them to take desired actions such as making a purchase or subscribing to a newsletter.
Important skills for a marketing writer include strong writing and editing abilities, SEO knowledge, creativity, research skills, and the ability to understand and connect with the target audience. Familiarity with content management systems and social media platforms is often required. Certifications such as a Bachelor's degree in English, Journalism, Marketing, or a related field can be beneficial. Additionally, certifications in content marketing or digital marketing from institutions like HubSpot or Google can give candidates an edge. Before becoming a marketing writer, a person might have roles such as a Content Creator, Copywriter, or Social Media Specialist.
We can help with everything from breakthrough ad creative to full-scale integrated marketing campaigns. Need help developing your marketing strategy? We've got it....
Marketing Content Writer - Oil and Gas industry** We are seeking an experienced and specialized candidate who brings a unique blend of technical expertise and creative writing skills to develop engaging...
Digital Content Strategist / Communications Manager I Michigan State University
- East Lansing, MI (6 miles from Lansing, MI)
- 11 days ago
- East Lansing, MI (6 miles from Lansing, MI)
- 11 days ago
Two-three years of demonstrated success in managing digital marketing campaigns. Experience leveraging a content management system that hosts a wide variety of assets....
Digital Content Strategist / Communications Manager I
- East Lansing, MI (6 miles from Lansing, MI)
- 11 days ago
- East Lansing, MI (6 miles from Lansing, MI)
- 11 days ago
Two-three years of demonstrated success in managing digital marketing campaigns. Experience leveraging a content management system that hosts a wide variety of assets....
Join Our Award-Winning Team! DLZ Corporation is a nationally recognized architecture and engineering firm, consistently ranked among Engineering News-Record’s (ENR) Top 150 U.S. Design Firms and a...
Demographic Data for Lansing, MI
Moving to Lansing, MI? Find some basic demographic data about Lansing, MI below.
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Salary for Writer Jobs in Lansing, MI
Highest Education Level
Writers in Lansing, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Writer position
- English
- Apple Final Cut Pro
- Videography
- Marketing Communications
- Content Marketing
- Keyword Research
- Digital Content
- YouTube Editing
- Proposal Development
- AP Stylebook
- Content Strategy
- Blogging
- Content Writing
- Content Management
- Search Engine Optimization
- Publishing
- International Business
- Creative Writing
- Journalism
- Storytelling
- Adobe Creative Cloud
- Video Production
- Social Media Marketing
- Copywriting
- Content Development
- Adobe InDesign
- Adobe Premiere
- Video Editing
- Media
- Adobe Creative Suite
- Graphic Design
- Proposals
- Photography
- Proofreading
- Adobe
- Microsoft SharePoint
- Adobe Photoshop CC
- Artificial Intelligence
- Strategy Development
- Engineering
- Interviewing
- Business Development
- Negotiation
- Writing Skills
- Presentation
- Events
- Collaboration
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Research Skills
- Microsoft Word
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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