Marketing Specialist Jobs in Worcester, MA
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Corporate Communications Specialist
- The Hanover Insurance Group, Inc.
- Worcester, MA
- 6 days ago
- Worcester, MA
- 6 days ago
Corporate Communications Specialist Req #19759 Worcester, MA, USA Apply Share Job Description Posted Tuesday, May 26, 2026 at 12:00 AM For more than 170 years, The Hanover has been committed to...
In PersonPrincipal Market Development Specialist
- Waters Technologies Corporation
- Milford, MA (16 miles from Worcester, MA)
- 12 days ago
- Milford, MA (16 miles from Worcester, MA)
- 12 days ago
Principal Market Development Specialist Req. # 25841 Job Family MK - Marketing Location US Pay Range Minimum USD $124,000.00 Pay Range Maximum USD $207,000.00 Overview The Business Development...
In PersonCommunications And Marketing Specialist
- City of Worcester, MA
- Worcester, MA
- 17 days ago
- Worcester, MA
- 17 days ago
COMMUNICATIONS AND MARKETING SPECIALIST DEPARTMENT OF HEALTH AND HUMAN SERVICES CITY OF WORCESTER The City of Worcester is seeking qualified applicants for a Communications and Marketing Specialist...
In PersonBrand Representative - South Shore Plaza, abercrombie kids
- A&F Stores, Inc.
- Sturbridge, MA (19 miles from Worcester, MA)
- 26 days ago
- Sturbridge, MA (19 miles from Worcester, MA)
- 26 days ago
Our Brand Representatives bring our store experience to lifeengaging customers with care, representing our brand authentically, and helping create a welcoming environment for all. This role is a...
In PersonBrand Representative - Solomon Pond Mall, Hollister
- A&F Stores, Inc.
- Northborough, MA (9 miles from Worcester, MA)
- 26 days ago
- Northborough, MA (9 miles from Worcester, MA)
- 26 days ago
Our Brand Representatives bring our store experience to lifeengaging customers with care, representing our brand authentically, and helping create a welcoming environment for all. This role is a...
In PersonBrand Representative - Natick Mall, Hollister
- A&F Stores, Inc.
- Natick, MA (23 miles from Worcester, MA)
- 26 days ago
- Natick, MA (23 miles from Worcester, MA)
- 26 days ago
Our Brand Representatives bring our store experience to lifeengaging customers with care, representing our brand authentically, and helping create a welcoming environment for all. This role is a...
In Person- FLEXcon Industrial
- Spencer, MA (9 miles from Worcester, MA)
- 30+ days ago
- Spencer, MA (9 miles from Worcester, MA)
- 30+ days ago
We are currently seeking candidates to fill a Marketing Specialist role....
In Person- SGS Consulting
- Woonsocket, RI (24 miles from Worcester, MA)
- 30+ days ago
- Woonsocket, RI (24 miles from Worcester, MA)
- 30+ days ago
You will be detailed and review vendor marketing campaigns for accuracy....
In Person- Athena Health Care Systems
- Webster, MA (14 miles from Worcester, MA)
- 45+ days ago
- Webster, MA (14 miles from Worcester, MA)
- 45+ days ago
Athena Health Care Systems Hospice Marketing Liaison Webster, MA Apply Hospice of Western & Central Massachusetts is looking for a Marketing and Business Development Liaison to join in central...
In PersonDigital & Social Media Marketing Specialist
- IPG Photonics Corporation
- Marlborough, MA (14 miles from Worcester, MA)
- 60+ days ago
- Marlborough, MA (14 miles from Worcester, MA)
- 60+ days ago
IPG Photonics is revolutionizing the laser industry as the pioneering developer and leading producer of fiber lasers and amplifiers. Headquartered in Marlborough, MA, IPG has over 4,800 employees...
In PersonDemographic Data for Worcester, MA
Moving to Worcester, MA? Find some basic demographic data about Worcester, MA below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Specialist Jobs in Worcester, MA
Highest Education Level
Marketing Specialists in Worcester, MA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Product Support
- Marketing Communications
- Marketing Campaigns
- Multi-Channel Marketing
- Marketing Strategies
- Content Marketing
- Email Campaigns
- Digital Content
- Integrated Marketing
- Marketing Automation
- Google Ads
- Field Marketing
- Campaign Management
- Brand Marketing
- Brand Awareness
- Business to Consumers
- Press Releases
- Email Marketing
- Social Media Management
- Search Engine Optimization
- Journalism
- Digital Marketing
- Competitive Analysis
- Google Analytics
- Content Management
- Social Media Marketing
- Market Analysis
- Social Media Strategy
- Copywriting
- Branding
- Adobe InDesign
- Content Development
- HubSpot
- Media
- Canva
- Adobe Creative Suite
- Adobe
- Sales & Marketing
- Merchandising
- Liaison
- Public Relations
- Artificial Intelligence
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Retail
- Business Development
- Presentation
- Events
- Driving
- Customer Relations
- Writing Skills
- Verbal Communication
- Reporting
- Collaboration
- Flexibility
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Microsoft Office
- Staff Supervision
- Scheduling
- Customer Service
- Time Management
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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