Marketing Specialist Jobs in Columbia, MD
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.

Marketing Communications Specialist
- Service Coordination
- Baltimore, MD (15 miles from Columbia, MD)
- 8 days ago
- Service Coordination
- Baltimore, MD (15 miles from Columbia, MD)
- 8 days ago
Support the execution of marketing campaigns, including list management and performance tracking....
Business Development Representative (Hybrid)
- Protocall Communications
- Hanover, MD (8 miles from Columbia, MD)
- 10 days ago
- Protocall Communications
- Hanover, MD (8 miles from Columbia, MD)
- 10 days ago
SIGN ON BONUS -- $500!!!! APPLY TO LEARN MORE!!! Essentials Duties & Responsibilities: · Prospect and generate new business opportunities through cold calling, networking, and other...
Business Development Representative
- Annapolis, MD (23 miles from Columbia, MD)
- 12 hours ago
- Annapolis, MD (23 miles from Columbia, MD)
- 12 hours ago
Execute marketing campaigns to increase new user acquisition and conversions....
Senior Brand Development & Experience Marketing Associate- Nesquik
- Arlington, VA (24 miles from Columbia, MD)
- 22 hours ago
- Arlington, VA (24 miles from Columbia, MD)
- 22 hours ago
Foods you love. Brands you trust. And a career that empowers you to grow. At Nestle USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio...
Senior Communications Specialist, Digital Content
- Washington, DC (22 miles from Columbia, MD)
- 23 hours ago
- Washington, DC (22 miles from Columbia, MD)
- 23 hours ago
Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right...
Cadillac Racing, Social Media Specialist
- Annapolis, MD (23 miles from Columbia, MD)
- 1 day ago
- Annapolis, MD (23 miles from Columbia, MD)
- 1 day ago
1 year of experience in social media, content development, or community management, with an understanding of social media platforms and trends and/or in a corporatesetting + **Platform...
- Washington, DC (22 miles from Columbia, MD)
- 1 day ago
- Washington, DC (22 miles from Columbia, MD)
- 1 day ago
Marketing Specialist Arup - 4.0 Washington, DC Job Details $80,000 - $90,000 a year 16 hours ago Benefits Health insurance Paid time off Qualifications Microsoft PowerPoint Microsoft Word Microsoft...
Supervisory Communications Specialist
- Washington, DC (22 miles from Columbia, MD)
- 2 days ago
- Washington, DC (22 miles from Columbia, MD)
- 2 days ago
Summary Organizational Location: This position is with the Department of Homeland Security, within U.S. Customs and Border Protection, Office of Public Affairs, Communications and Outreach...
Marketing & Communications Specialist
- Washington, DC (22 miles from Columbia, MD)
- 3 days ago
- Washington, DC (22 miles from Columbia, MD)
- 3 days ago
Marketing & Communications Specialist Location (city, state): Washington DC (Hybrid) Industry: Association Pay: $25-$35/hour (based on experience) Type: Contract (2-3 months) Work Hours: 37.5...
- Washington, DC (22 miles from Columbia, MD)
- 3 days ago
- Washington, DC (22 miles from Columbia, MD)
- 3 days ago
strategies....
Sr Technical Writer & Communications Specialist
- Washington, DC (22 miles from Columbia, MD)
- 3 days ago
- Washington, DC (22 miles from Columbia, MD)
- 3 days ago
. + Take part in brainstorming sessions, offering analytical insights to develop and plan creative marketing campaigns that increase brand awareness. + Collaborate with team members to optimize marketing...
Large Group Marketing Specialist
- Hunt Valley, MD (22 miles from Columbia, MD)
- 4 days ago
- Hunt Valley, MD (22 miles from Columbia, MD)
- 4 days ago
The Large Group Marketing Specialist plays a critical role in supporting brokers and driving new business and renewal opportunities within the Large Group/Mid-Market employee segment....
Brand Specialist - McClean, VA
- McLean, VA (23 miles from Columbia, MD)
- 4 days ago
- McLean, VA (23 miles from Columbia, MD)
- 4 days ago
Who is Beauty Barrage? Beauty Barrage is a full-service strategic sales management team with our Field Team servicing doors across North America. Beauty Barrage works with some of the hottest...
Senior Communications Specialist-Suburban
- Bethesda, MD (19 miles from Columbia, MD)
- 4 days ago
- Bethesda, MD (19 miles from Columbia, MD)
- 4 days ago
YOU BELONG HERE What Awaits You? Career growth and development Employee and Dependent Tuition Assistance Diverse and collaborative working environment Affordable and comprehensive benefits package...
- Germantown, MD (22 miles from Columbia, MD)
- 4 days ago
- Germantown, MD (22 miles from Columbia, MD)
- 4 days ago
We are seeking an Marketing Specialist to play a pivotal role in supporting the transformation in immune response diagnostics, with a focus on QIAGENs flagship tuberculosis test, QuantiFERON-TB....
Demographic Data for Columbia, MD
Moving to Columbia, MD? Find some basic demographic data about Columbia, MD below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Specialist Jobs in Columbia, MD
Highest Education Level
Marketing Specialists in Columbia, MD offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Community Management
- Demand Generation
- Email Campaigns
- Marketing Automation
- Digital Content
- Google Ads
- Press Releases
- Event Marketing
- Brand Awareness
- Hootsuite
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Journalism
- Social Media Management
- Storytelling
- Google Analytics
- Social Media Marketing
- Market Analysis
- Copywriting
- Content Development
- Adobe InDesign
- WordPress
- Ecommerce
- HubSpot
- Media
- Adobe Creative Suite
- Graphic Design
- Canva
- Adobe
- Public Relations
- Sales & Marketing
- Liaison
- Merchandising
- Strategy Development
- Customer Satisfaction
- Salesforce
- Customer Relations
- Retail
- Business Development
- Driving
- Presentation
- Verbal Communication
- Events
- Collaboration
- Reporting
- Budgets
- Multitasking
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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Here are some other career titles that require similar skills
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