Marketing Specialist Jobs in Lexington, KY
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
SUMMARY The Email Marketing Specialist will be primarily responsible for setting up marketing campaigns in our email platform tool, testing and tracking the performance of the email channel....
Remote Work- Georgetown, KY (15 miles from Lexington, KY)
- 21 days ago
- Georgetown, KY (15 miles from Lexington, KY)
- 21 days ago
Our Sales & Marketing Specialists work closely with clients to develop a comprehensive advertising/marketing plan....
How You'll Make an Impact Valvoline Global Products is seeking an energetic Senior Marketing Specialist to drive installer channel marketing success through our partner solutions and consumer promotions...
Marketing Specialist at Marsh McLennan Agency (MMA)....
Develop and manage account-based marketing strategies focused on growth within each account....
Responsibilities Business Development Representative Opportunity As the only free-standing psychiatric hospital in the Central Kentucky area, we are here to help. Please join our team as we expand...
Student Social Media Specialist
- Richmond, KY (19 miles from Lexington, KY)
- 45+ days ago
- Richmond, KY (19 miles from Lexington, KY)
- 45+ days ago
Title: Student Social Media Specialist Position Type: Student Search Type: Internal - minimum 5 days Department: 83R000 - Communications & Brand Management Division: 3R1000 - Chief of Staff &...
Abercrombie & Fitch - Brand Representative, Fayette
- Lexington, KY
- 60+ days ago
- Lexington, KY
- 60+ days ago
Company Description Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic...
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Demographic Data for Lexington, KY
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Salary for Marketing Specialist Jobs in Lexington, KY
Highest Education Level
Marketing Specialists in Lexington, KY offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Community Management
- Demand Generation
- Email Campaigns
- Marketing Automation
- Digital Content
- Google Ads
- Press Releases
- Event Marketing
- Brand Awareness
- Hootsuite
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Journalism
- Social Media Management
- Storytelling
- Google Analytics
- Social Media Marketing
- Market Analysis
- Copywriting
- Content Development
- Adobe InDesign
- WordPress
- Ecommerce
- HubSpot
- Media
- Adobe Creative Suite
- Graphic Design
- Canva
- Adobe
- Public Relations
- Sales & Marketing
- Liaison
- Merchandising
- Strategy Development
- Customer Satisfaction
- Salesforce
- Customer Relations
- Retail
- Business Development
- Driving
- Presentation
- Verbal Communication
- Events
- Collaboration
- Reporting
- Budgets
- Multitasking
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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