Marketing Specialist Jobs in California

A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.

Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.

1-15 of 328 Jobs

Digital Marketing Specialist

  • Sirius XM
  • Los Angeles, CA
  • 7 hours ago
  • Los Angeles, CA
  • 7 hours ago

How You Will Make An Impact: Pandora CloudCover is seeking a highly motivated and results-driven Digital Marketing Specialist to execute strategic marketing initiatives focused on acquiring new customers...

In Person

Audience Growth & Social Media Producer

  • Microsoft Corporation
  • Mountain View, CA
  • 19 hours ago
  • Mountain View, CA
  • 19 hours ago

Overview The Audience Growth & Social Media Producer is to produce and create native social content for MSN social channels. This includes editing and creating native social content to drive...

In Person

Communications Specialist - 58

  • Family Healthcare Network
  • Visalia, CA
  • 19 hours ago
  • Visalia, CA
  • 19 hours ago

Primary Accountability The Communications Specialist is responsible for performing marketing and communications-related duties on a professional level in specialized functional areas. Description...

In Person

Hard Money Lenders Seeks Aggressive Marketing Representative

  • Newport Beach, CA
  • 1 day ago
  • Newport Beach, CA
  • 1 day ago

Nationwide Hard Money (Private Money) Lender is seeking 3 professional, aggressive and intentional marketers to campaign to real estate investors (Realtors, Brokers, Loan Officers, CPA's,...

In Person

Creative / Social Media Specialist Needed

  • Agoura Hills, CA
  • 1 day ago
  • Agoura Hills, CA
  • 1 day ago

Creative / Social Media Specialist Needed Location: Agoura Hills, CA Schedule: Full-Time. Monday-Friday. Duties: 1. Make creative ads all day (TikTok, IG, etc). 2. Lavage tools we build. 3. Assist...

In Person Full Time

B2B Marketing Specialist For Restoration Company.

  • Woodland Hills, CA
  • 2 days ago
  • Woodland Hills, CA
  • 2 days ago

770 Water Damage & Restoration is seeking a motivated B2B Marketing Specialist to help grow our restoration and reconstruction business through professional outreach and strategic partnerships....

In Person

Communications Specialist

  • Sutter Health
  • Sacramento, CA
  • 2 days ago
  • Sacramento, CA
  • 2 days ago

We are so glad you are interested in joining Sutter Health! Organization: SHSO-Sutter Health System Office-Valley Position Overview: Helps the assigned area take a proactive, research-based...

In Person

Product Marketing Specialist/Mgr 5

  • Adobe
  • San Francisco, CA
  • 2 days ago
  • San Francisco, CA
  • 2 days ago

The o pportunity Adobe Firefly is Adobes AI-first creative studio, and this ro le sits at the center of it. As Director of Produ ct Mar keting for Firefly for creative professionals, you'll define...

In Person

Associate Marketing Designer

  • Upper Deck
  • Carlsbad, CA
  • 2 days ago
  • Carlsbad, CA
  • 2 days ago

Assisting in the creation of digital and print marketing campaigns. Responsible for fast-paced marketing campaign support....

In Person

Public Relations Specialist

  • BBDOTQ USA, Inc.
  • Fullerton, CA
  • 2 days ago
  • Fullerton, CA
  • 2 days ago

Public Relations Specialist Fullerton, CA: Research target audience and changing attitudes of the public in the K-food and fried chicken industry; and plan and engage in public relations...

In Person

Digital Marketing Specialist

  • Direct Response Media Group
  • Oakville, CA
  • 2 days ago
  • Oakville, CA
  • 2 days ago

Ensuring every digital marketing campaign has airtight, end-to-end attribution mapping from initial click to closed revenue....

Hybrid

Marketing Associate

  • SelectStaffing
  • Richmond, CA
  • 2 days ago
  • Richmond, CA
  • 2 days ago

Temporary Marketing Associate (3-Month Assignment) Location: Richmond, CA Company: Select Staffing Pay: $30$32/hr Start: March 2026 Schedule: Full-time, on-site Position Overview Select Staffing...

In Person Full Time

Benefits Marketing & Communications Specialist - Healthcare

  • Arthur J Gallagher & Co.
  • San Diego, CA
  • 2 days ago
  • San Diego, CA
  • 2 days ago

Introduction At Gallagher, we help clients face risk with confidence because we believe that when businesses are protected, they're free to grow, lead, and innovate. You'll be backed by our...

In Person

Email Marketing Specialist

  • Veeam
  • Washington, CA
  • 2 days ago
  • Washington, CA
  • 2 days ago

Email Marketing Specialist About the Role The Email Marketing Specialist will report to the Manager, Global Database Marketing and serve as an integral member of the email marketing team....

Remote

Social Media Specialist

  • Fashion Nova
  • Beverly Hills, CA
  • 2 days ago
  • Beverly Hills, CA
  • 2 days ago

ABOUT US Fashion Nova is the world's leading trend-to-market fashion and lifestyle brand with high-growth categories across its Women, Men, Kids and Beauty divisions. Renowned for delivering the...

In Person

Demographic Data for California

Moving to California? Find some basic demographic data about California below.


Local
National
39,536,271
996,598

Marketing Specialist Online Courses and Training Opportunities

iHireMarketing curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Paediatric Dentistry for Non-Specialists
This course aims to provide you with the practical advice and guidance you need to treat childrens dental issues and emergencies, achieving excellent results. Apart from various treatment options,...
Become a Social Media Marketing Specialist
Master social media with our online social media marketing courses! Learn to create, launch, and analyze strategies through social media marketing training courses online. Sudden urge to change...
Foundations of Marketing: How to Build a Modern Marketing Plan
Marketing is everywhere, with every business utilising it in some form. A critical part of successful marketing is understanding the marketing mix and knowing how to adapt it to your specific...

Title Synonyms

Users interested in this job title also searched for the following job titles


Salary for Marketing Specialist Jobs in California

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireMarketing research efforts.

Highest Education Level

Marketing Specialists in California offer the following education background
Bachelor's Degree
64.7%
Master's Degree
22.3%
Associate's Degree
4.4%
High School or GED
4.2%
Vocational Degree or Certification
2.4%
Doctorate Degree
1.2%
Some College
0.5%
Some High School
0.3%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Marketing Specialists in California
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


Other Career Titles

Here are some other career titles that require similar skills



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