Marketing Specialist Jobs in Fresno, CA
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
San Joaquin Memorial High School See attachment on original job posting MATERIALS: Please complete on line application, along with a cover letter, resume and three professional letters of...
Food & Safety Brand Specialist Food & Safety Brand Specialist
- Fresno, CA
- 15 days ago
- Fresno, CA
- 15 days ago
Food & Safety Brand Specialist Rentokil Terminix 4.7 ( ) Fresno, CA Why you should apply for a job to Rentokil Terminix : Ranked as one of the 4.7/5 in overall job satisfaction 4.7/5 in supportive...
This Job Description May Cause Extreme Excitement and Career Growth At AMP Sales & Marketing Solutions, we believe a great workplace isnt just something we say its something you can feel when you...
Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global...
abercrombie kids - Brand Representative, Fashion Fair
- Fresno, CA
- 90+ days ago
- Fresno, CA
- 90+ days ago
Company Description Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Company Description Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Company Description Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Demographic Data for Fresno, CA
Moving to Fresno, CA? Find some basic demographic data about Fresno, CA below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Specialist Jobs in Fresno, CA
Highest Education Level
Marketing Specialists in Fresno, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Email Campaigns
- Sprout Social
- Keyword Research
- Marketing Automation
- Digital Content
- Google Ads
- Press Releases
- Brand Awareness
- Market Development
- Hootsuite
- Email Marketing
- Digital Marketing
- Social Media Management
- Search Engine Optimization
- Competitive Analysis
- Journalism
- Search Engine Marketing
- Social Media Marketing
- Google Analytics
- Market Analysis
- WordPress
- Trade Shows
- Copywriting
- Adobe InDesign
- HubSpot
- Ecommerce
- Media
- Content Development
- Graphic Design
- Adobe Creative Suite
- Canva
- Adobe
- Liaison
- Sales & Marketing
- Merchandising
- Customer Satisfaction
- Strategy Development
- Business Development
- Retail
- Prioritizing
- Customer Relationship Management
- Events
- Writing Skills
- Presentation
- Driving
- Verbal Communication
- Collaboration
- Reporting
- Flexibility
- Project Management
- Multitasking
- Problem Solving
- Microsoft Office
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Specialist Related Career Advice Articles

9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »