Marketing Research Analyst Jobs in Richmond, VA
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Employee Benefits Marketing Analyst
- Glen Allen, VA (6 miles from Richmond, VA)
- 3 days ago
- Glen Allen, VA (6 miles from Richmond, VA)
- 3 days ago
Company: Marsh McLennan Agency Description: WORK LOCATION The employee can be housed in an office within the following cities and states: Richmond, VA Virginia Beach, VA Charlottesville, VA...
Job Posting Start Date 06-06-2025 Job Posting End Date Anord Mardix, a Flex company, is a global leader in critical power solutions. With facilities around the globe, Anord Mardix leads in...
- Henrico, VA (12 miles from Richmond, VA)
- 9 days ago
- Henrico, VA (12 miles from Richmond, VA)
- 9 days ago
Job Posting Start Date 06-06-2025 Job Posting End Date Anord Mardix, a Flex company, is a global leader in critical power solutions. With facilities around the globe, Anord Mardix leads in...
Principal Data Analyst-Marketing and Servicing Communications
- Richmond, VA
- 12 days ago
- Richmond, VA
- 12 days ago
Principal Data Analyst-Marketing and Servicing Communications At Capital One, data is at the center of everything we do. When we launched as a startup we disrupted the credit card industry by...
Principal Associate - Upmarket Marketing Strategist
- Richmond, VA
- 23 days ago
- Richmond, VA
- 23 days ago
Principal Associate - Upmarket Marketing Strategist We're looking for an experienced Marketing Strategist to drive acquisition and customer marketing for our premium product portfolio from brand...
Manager, Cafe Integrated Marketing Strategist Retail Bank
- Richmond, VA
- 24 days ago
- Richmond, VA
- 24 days ago
This role will develop marketing strategies for Cafe campaigns that are rooted in consumer insights, business priorities and seasonal context and come to life in channels both within and outside of...
Principal Associate, Commercial Bank Marketing Strategist
- Richmond, VA
- 25 days ago
- Richmond, VA
- 25 days ago
The role will flex muscles of traditional business to business (B2B) marketing strategy, digital channels, and some 1:1 marketing tactics (i.e., events, collateral)....
Senior Associate, Marketing Strategist - Premium / Upmarket
- Richmond, VA
- 30+ days ago
- Richmond, VA
- 30+ days ago
Senior Associate, Marketing Strategist - Premium / Upmarket We're looking for an experienced Marketing Strategist to drive direct response marketing for our premium product portfolio from brand...
Develop an integration strategy for social analytics, content site analytics, and social listening insights between multiple teams as the team expands its data ecosystems Lead project check-in...
Demographic Data for Richmond, VA
Moving to Richmond, VA? Find some basic demographic data about Richmond, VA below.
Marketing Research Analyst Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job title
Salary for Marketing Research Analyst Jobs in Richmond, VA
Highest Education Level
Marketing Research Analysts in Richmond, VA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Financial Modeling
- Profitability Analysis
- Pricing Analysis
- Marketing Strategies
- Marketing Campaigns
- Google Tag Manager
- Account-Based Marketing
- Oracle Eloqua
- Keyword Research
- Marketing Automation
- Paid Search
- Campaign Planning
- Google Ads
- Field Marketing
- Marketing Analytics
- Web Analytics
- Marketing Operations
- Segmentation
- Pricing Strategies
- A/B Testing
- Strategic Marketing
- Market Planning
- Digital Marketing
- Search Engine Optimization
- ROI Analysis
- Google Analytics
- Market Research
- Media
- Data Visualization
- Business Intelligence
- Acquisitions
- Tableau
- Microsoft Power BI
- Strategy Development
- Data Analytics
- Finance
- Decision Making
- SQL
- Analytical Skills
- Implementation
- Retail
- Driving
- Negotiation
- Presentation
- Verbal Communication
- Data Analysis
- Events
- Collaboration
- Flexibility
- Bachelor's Degree
- Reporting
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Teamwork
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Research Analyst Related Career Advice Articles
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »