Marketing Research Analyst Jobs in Reston, VA
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
- Washington, DC (17 miles from Reston, VA)
- 8 hours ago
- Washington, DC (17 miles from Reston, VA)
- 8 hours ago
Overview Cost/Pricing Analyst II Washington, DC Are you ready to enhance your skills and build your career in a rapidly evolving business climate? Are you looking for a career where professional...
- Washington, DC (17 miles from Reston, VA)
- 8 hours ago
- Washington, DC (17 miles from Reston, VA)
- 8 hours ago
Overview Cost/Pricing Analyst III Joint Base Anacostia Bolling (JBAB) Are you ready to enhance your skills and build your career in a rapidly evolving business climate? Are you looking for a...
- Washington, DC (17 miles from Reston, VA)
- 1 day ago
- Washington, DC (17 miles from Reston, VA)
- 1 day ago
Join the future of news Were on a mission to deliver riveting storytelling for all of America. At The Washington Post, youll help reinvent news. Our work is driven by a deep investigative spirit...
Senior Analyst, Marketing & Business Analytics
- Arlington, VA (14 miles from Reston, VA)
- 2 days ago
- Arlington, VA (14 miles from Reston, VA)
- 2 days ago
Job Description: Remitlys vision is to transform lives with trusted financial services that transcend borders. Since 2011, we have been tirelessly delivering on our promises to people who send...
Senior Pricing Analyst (Actuarial) - Specialty Lines
- Chevy Chase, MD (14 miles from Reston, VA)
- 2 days ago
- Chevy Chase, MD (14 miles from Reston, VA)
- 2 days ago
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being...
- Chevy Chase, MD (14 miles from Reston, VA)
- 3 days ago
- Chevy Chase, MD (14 miles from Reston, VA)
- 3 days ago
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being...
Senior Strategic Pricing Analyst Remote Washington, DC, US
- Washington, DC (17 miles from Reston, VA)
- 8 days ago
- Washington, DC (17 miles from Reston, VA)
- 8 days ago
Senior Strategic Pricing Analyst Remote Washington, DC, US Req ID: R0003365 Posted Date: 07/22/25 Posted today Job Details Company Description It all started with an idea at Block in 2013....
Remote WorkLeidos National Security Sector (NSS) has an immediate opening for an experienced Lead Pricing Analyst to join our team of dedicated pricing professionals. This exciting career opportunity is...
The Leidos National Security Sector (NSS) has an immediate opening for an experienced Senior Pricing Analyst to join our team of dedicated pricing professionals. This exciting career opportunity...
- Herndon, VA (2 miles from Reston, VA)
- 10 days ago
- Herndon, VA (2 miles from Reston, VA)
- 10 days ago
campaigns, and you understand how 'digital presence' can become a strong asset to securing growing revenue....
- Chantilly, VA (7 miles from Reston, VA)
- 11 days ago
- Chantilly, VA (7 miles from Reston, VA)
- 11 days ago
Amentum seeks a Pricing Analyst V that will be responsible for preparing cost and price proposals of medium to high complexity utilizing the principles of cost accounting standards and the...
Remote Work- Arlington, VA (14 miles from Reston, VA)
- 22 days ago
- Arlington, VA (14 miles from Reston, VA)
- 22 days ago
Prepares comprehensive recommendations on negotiation objectives concerning cost, profit, and price, and provides advice on cost and price matters. Advises and assists contracting personnel on...
- McLean, VA (9 miles from Reston, VA)
- 26 days ago
- McLean, VA (9 miles from Reston, VA)
- 26 days ago
Sr Pricing Analyst Intrepid Today Secret Unspecified Unspecified Logistics McLean, VA (ON-SITE/OFFICE) As the Sr Pricing Analyst, you will prepare multiple concurrent, competitive, complex bids....
Infrastructure Market Research Analyst
- Washington, DC (17 miles from Reston, VA)
- 29 days ago
- Washington, DC (17 miles from Reston, VA)
- 29 days ago
Infrastructure Market Research Analyst Meta - 4.0 Washington, DC Job Details $152,000 - $221,000 a year 10 hours ago Qualifications Power BI Data center experience Microsoft Excel R Research...
- Washington, DC (17 miles from Reston, VA)
- 30+ days ago
- Washington, DC (17 miles from Reston, VA)
- 30+ days ago
E Cost/Pricing Analyst II Elite Government Strategy View Employer's Profile FOLLOW EMPLOYER Yesterday Top Secret/SCI Mid Level Career (5+ yrs experience) $130,000 No Traveling Business - Legal...
Demographic Data for Reston, VA
Moving to Reston, VA? Find some basic demographic data about Reston, VA below.
Marketing Research Analyst Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job title
Salary for Marketing Research Analyst Jobs in Reston, VA
Highest Education Level
Marketing Research Analysts in Reston, VA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Modeling
- Pricing Analysis
- Microsoft Power BI
- Collateral Development
- Marketing Strategies
- Marketing Campaigns
- Multi-Channel Marketing
- Keyword Research
- Product Marketing
- Paid Search
- Web Analytics
- Google Ads
- Marketing Operations
- Segmentation
- Marketing Analytics
- Adobe Analytics
- Pricing Strategies
- Creative Design
- Brand Marketing
- Market Development
- A/B Testing
- Corporate Communications
- Strategic Marketing
- Market Planning
- Digital Marketing
- Search Engine Optimization
- Direct Marketing
- Search Engine Marketing
- ROI Analysis
- Brand Development
- Google Analytics
- Market Research
- Media
- Data Visualization
- Business Intelligence
- Tableau
- Strategy Development
- Data Analytics
- Engineering
- SQL
- Decision Making
- Finance
- Analytical Skills
- Prioritizing
- Driving
- Written Communication
- Presentation
- Events
- Data Analysis
- Collaboration
- Reporting
- Budgets
- Bachelor's Degree
- Project Management
- Problem Solving
- Microsoft Office
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Research Analyst Related Career Advice Articles
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »