Marketing Research Analyst Jobs in Glen Allen, VA
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Senior Associate, Business Analyst - Marketing, COBT
- Capital One
- Richmond, VA (6 miles from Glen Allen, VA)
- 7 days ago
- Richmond, VA (6 miles from Glen Allen, VA)
- 7 days ago
Senior Associate, Business Analyst - Marketing, COBT Summary: As a Senior Business Analyst at Capital One, you will apply your strategic and analytical skills to major company challenges. You will...
In PersonPrincipal Associate, Commercial Bank Marketing Strategist
- Capital One
- Richmond, VA (6 miles from Glen Allen, VA)
- 22 days ago
- Richmond, VA (6 miles from Glen Allen, VA)
- 22 days ago
The ideal candidate will have experience developing and executing B2B marketing campaigns across a variety of industries....
In PersonDigital Marketing Analyst/ Senior Digital Marketing Analyst Richmond, VA, USA
- Markel Corporation
- Richmond, VA (6 miles from Glen Allen, VA)
- 27 days ago
- Richmond, VA (6 miles from Glen Allen, VA)
- 27 days ago
Digital Marketing Analyst/ Senior Digital Marketing Analyst
In PersonDigital Marketing Analyst/ Senior Digital Marketing Analyst
- Markel Service Inc.
- Glen Allen, VA
- 30+ days ago
- Glen Allen, VA
- 30+ days ago
Experience with BigQuery, SQL, and JavaScript Proficient in Google Tag Manager and conversion tracking Proficient with Excel and data visualization tools such as Looker Studio or Power BI Proven track...
In PersonDigital Marketing Analyst/ Senior Digital Marketing Analyst
- Markel Corporation
- Richmond, VA (6 miles from Glen Allen, VA)
- 30+ days ago
- Richmond, VA (6 miles from Glen Allen, VA)
- 30+ days ago
Experience with BigQuery, SQL, and JavaScript Proficient in Google Tag Manager and conversion tracking Proficient with Excel and data visualization tools such as Looker Studio or Power BI Proven track...
In PersonSenior Marketing Analyst, Capital One Software (Remote)
- Capital One
- Richmond, VA (6 miles from Glen Allen, VA)
- 90+ days ago
- Richmond, VA (6 miles from Glen Allen, VA)
- 90+ days ago
Analyze the efficiency of paid media, content marketing, and ABM (Account-Based Marketing) programs....
RemoteDemographic Data for Glen Allen, VA
Moving to Glen Allen, VA? Find some basic demographic data about Glen Allen, VA below.
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Salary for Marketing Research Analyst Jobs in Glen Allen, VA
Highest Education Level
Marketing Research Analysts in Glen Allen, VA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Finance
- Estimating
- Regulations
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Google Tag Manager
- Multi-Channel Marketing
- Product Marketing
- Marketing Strategies
- Keyword Research
- Paid Search
- Marketing Analytics
- Adobe Analytics
- Web Analytics
- Marketing Automation
- Google Ads
- Marketing Operations
- Strategic Marketing
- Pricing Strategies
- Segmentation
- Market Planning
- A/B Testing
- Marketing & Sales
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- ROI Analysis
- Google Analytics
- Market Research
- Business Intelligence
- Media
- Data Visualization
- Proposals
- Acquisitions
- Tableau
- Forecasting
- Artificial Intelligence
- Strategy Development
- Analytical Skills
- SQL
- Data Analytics
- Customer Relationship Management
- Retail
- Presentation
- Events
- Driving
- Budgets
- Reporting
- Collaboration
- Data Analysis
- Bachelor's Degree
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Microsoft Office
- Problem Solving
- Staff Supervision
- Scheduling
- Time Management
- Leadership
- Communication Skills
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