Marketing Research Analyst Jobs in Pennsylvania
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
The Marketing Analyst will be responsible for researching, tracking, and analyzing customer data that provides beneficial insights in guiding the companys marketing strategy....
Remote WorkJob Summary: As a Marketing Analyst, you will work with Sales, Marketing and Inside Sales to execute on the marketing strategies and initiatives to profitably expand the Commercial Transportation and...
About Us You may not know our name, but you know our products. What we make is part of the places where we live, work and play - all day, everyday. Zekelman is a family of companies - 100%...
Identify and work collaboratively to executecontent strategies that improve SEO and organic demand generation across our websites....
Delivering mission-critical, electronic solutions that protect lives. Use your creativity and critical thinking to take our products from concept to customer. CAES is a defense, aerospace, cyber...
Sr. Analyst, Marketing Project Management Exton, PA (hybrid) The Sr. Analyst, Marketing Project Management will serve as the central hub for functional project management. Tracking project...
Description Position at CMI Media Group The Associate Analyst, SEM will be responsible for day to day management of assigned accounts including campaign creation, optimizations, reporting, and QA....
Measures digital marketing campaign effectiveness. Develops and maintains key performance indicators across digital marketing channels....
Employer: The Hershey Company Position: Senior SAP Trade & Marketing Analyst HQ Location: 19 E Chocolate Avenue, Hershey PA 17033 Duties: Support enterprise-wide SAP Trade Promotions Management...
Remote WorkThe Associate Analyst, SEM will be responsible for day to day management of assigned accounts including campaign creation, optimizations, reporting, and QA. They will be working alongside media,...
campaign and ROI reports Perform research to ensure client success - think keyword research, competitor analysis, industry trend forecasting, and everything in between Interpret web analytics, demographic...
They are partners who help identify opportunities and actualize marketing strategies. We're seeking a Marketing Insights Researcher to join the Meta brand Marketing Insights team....
BUSINESS INTELLIGENCE ANALYST FELLOW Pittsburgh Penguins - Intern Pittsburgh PA Marketing: Database Marketing/Analytics/Business Intelligence 0 2 days ago Job Description: The Pittsburgh Penguins...
Eliassen Group Brand Analyst in Harrisburg , Pennsylvania Brand Analyst Anywhere Type: Contract Category: Program/Project Management Industry: Retail Workplace Type: Remote Reference ID: JN -...78...
DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a...
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Highest Education Level
Marketing Research Analysts in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Marketing Strategies
- Marketing Analytics
- Google Tag Manager
- Digital Content
- Paid Search
- Keyword Research
- Product Marketing
- Marketing Automation
- Google Ads
- Marketing Operations
- Web Analytics
- Global Marketing
- Segmentation
- Qualitative Research
- Category Management
- Brand Marketing
- Pricing Strategies
- Email Marketing
- A/B Testing
- Market Planning
- Strategic Marketing
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Google Analytics
- Market Research
- Media
- Business Intelligence
- Proposals
- Data Visualization
- Acquisitions
- Data Analytics
- Tableau
- Strategy Development
- Finance
- Analytical Skills
- SQL
- Decision Making
- Driving
- Retail
- Presentation
- Events
- Collaboration
- Data Analysis
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Organization
- Scheduling
- Leadership
- Communication Skills
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