Marketing Research Analyst Jobs in Pennsylvania
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Senior Pricing Analyst - Remote (Preference for McLean VA or Harrisburg PA)
- Harrisburg, PA
- 23 hours ago
- Harrisburg, PA
- 23 hours ago
Reference #: 3696 Company Overview Job Summary Acentra Health is seeking a highly skilled and motivated Senior Pricing Analyst to join our dynamic and mission-driven team. This is an incredible...
Remote WorkAbout the Role: Requires in-depth conceptual and practical knowledge of theories and principles of pricing and applies general knowledge of business and industry practices. Working independently...
Category/Area of Expertise: Strategy Job Requisition: 436424 Address: USA-PA-Carlisle-1149 Harrisburg Pike Store Code: Consumer Insights (5139356) Ahold Delhaize USA, a division of global food...
Under minimal supervision, develops quantitative analysis of competitive intelligence, market segmentation and targeted marketing initiatives for global marketing development. Essential Functions...
Senior Proposal Pricing Analyst RAND Corporation United States, Pennsylvania, Pittsburgh Jun 06, 2025 Job Type: Regular RAND is seeking a Senior Proposal Pricing Analyst that will have mid-level...
About Us: At Quaker Houghton, we are experts in the development, production and application of industrial process fluids, lubricants and coatings for the manufacturing industry. We have been an...
Support the creation and implementation of marketing strategies and communication plans for product lines. Develop and adapt marketing materials based on market trends and business needs....
Senior Pricing Analyst - REMOTE ANSYS United States, Pennsylvania, Exton Jun 03, 2025 Requisition #:16763 Our Mission: Powering Innovation That Drives Human Advancement When visionary companies...
Remote WorkWebsite Content Manager (PLCB Marketing Analyst 2)
- Harrisburg, PA
- 9 days ago
- Harrisburg, PA
- 9 days ago
THE POSITION Do you thrive in the fast-paced world of marketing and possess an enthusiasm for progression, collaboration, and creativity? The Pennsylvania Liquor Control Board (PLCB) has an...
Do you thrive in the fast-paced world of marketing and possess an enthusiasm for progression, collaboration, and creativity? The Pennsylvania Liquor Control Board (PLCB) has an exciting...
Printpack U.S. is seeking a qualified candidate to fill the position of Pricing Analyst I or II located in Atlanta, GA or Philadelphia, PA. Key Responsibilities include: Understand competitive /...
US Job Description Firm Information Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, we...
Lead Data Analyst, Marketing WHO ARE WE? Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading...
One of our large transportation clients is looking for a business analyst. This individual will be responsible for analyzing price performance and communicating with leaders to establish rates and...
Senior Digital Marketing Strategist (Web)
- Fort Washington, PA
- 16 days ago
- Fort Washington, PA
- 16 days ago
Provide regular reports and actionable insights to stakeholders to inform marketing strategies....
Remote WorkDemographic Data for Pennsylvania
Moving to Pennsylvania? Find some basic demographic data about Pennsylvania below.
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Salary for Marketing Research Analyst Jobs in Pennsylvania
Highest Education Level
Marketing Research Analysts in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Financial Modeling
- Profitability Analysis
- Pricing Analysis
- Marketing Strategies
- Marketing Campaigns
- Google Tag Manager
- Account-Based Marketing
- Oracle Eloqua
- Keyword Research
- Marketing Automation
- Paid Search
- Campaign Planning
- Google Ads
- Field Marketing
- Marketing Analytics
- Web Analytics
- Marketing Operations
- Segmentation
- Pricing Strategies
- A/B Testing
- Strategic Marketing
- Digital Media
- Market Planning
- Email Marketing
- Digital Marketing
- Search Engine Optimization
- ROI Analysis
- Google Analytics
- Market Research
- Media
- Data Visualization
- Business Administration
- Business Intelligence
- Acquisitions
- Tableau
- Microsoft Power BI
- Strategy Development
- Data Analytics
- Finance
- Decision Making
- SQL
- Analytical Skills
- Implementation
- Retail
- Driving
- Negotiation
- Presentation
- Data Analysis
- Events
- Collaboration
- Flexibility
- Bachelor's Degree
- Reporting
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Teamwork
- Organization
- Scheduling
- Leadership
- Communication Skills
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