Marketing Research Analyst Jobs in Kentucky
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Manager-Pricing Analytics - Erlanger, KY Position Summary The Manager Pricing Analytics is a key member of the pricing analytics team, developing pricing solutions and supporting day to day...
FRAUD ALERT: Please note that DSV will never request a chat interview or solicit funds from applicants or employees through its interviewing and hiring process. We do not require any form of...
Early Career Pricing Analyst LOCATION Florence, KY No Remote TYPE Direct Hire SALARY $60,000 - $65,000 / yr ID OH... POSTED Jun 13, 2025 We have partnered with a Global Leader in their Niche...
Marketing Strategist at Townsquare Media Owensboro, KY **This position requires you to work out of our Owensboro office.** About Townsquare Media: Townsquare is a media, entertainment and digital...
Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since...
Insight Global is seeking a talented Data Strategist to join the marketing technology group of an enterprise level client. This role is pivotal in executing campaigns for various business units...
Remote WorkExperience leading multi-channel marketing campaigns with a strong focus on digital and CRM-driven engagement. Proficiency in Technolutions Slate or similar CRM systems preferred....
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Salary for Marketing Research Analyst Jobs in Kentucky
Highest Education Level
Marketing Research Analysts in Kentucky offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Modeling
- Pricing Analysis
- Microsoft Power BI
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Keyword Research
- Database Marketing
- Product Marketing
- Marketing Automation
- Paid Search
- Web Analytics
- Google Ads
- Marketing Operations
- Customer Acquisition
- Segmentation
- Marketing Analytics
- Adobe Analytics
- Pricing Strategies
- Brand Marketing
- Creative Design
- A/B Testing
- Strategic Marketing
- Market Planning
- Search Engine Optimization
- Digital Marketing
- Search Engine Marketing
- Direct Marketing
- ROI Analysis
- Google Analytics
- Market Research
- Media
- Data Visualization
- Acquisitions
- Business Intelligence
- Tableau
- Strategy Development
- Data Analytics
- Engineering
- Decision Making
- SQL
- Salesforce
- Finance
- Implementation
- Analytical Skills
- Prioritizing
- Driving
- Presentation
- Events
- Data Analysis
- Collaboration
- Reporting
- Bachelor's Degree
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Leadership
- Communication Skills
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