Marketing Research Analyst Jobs in Kentucky
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Amentum** is a global leader in advanced engineering and innovative technology solutions, trusted by the United States and its allies to address their most significant and complex challenges in...
Why Valvoline Global Operations? At Valvoline Global Operations, we're proud to be The Original Motor Oil, but we've never rested on being first. Founded in 1866, we introduced the world's first...
Experience leading multi-channel marketing campaigns with a strong focus on digital and CRM-driven engagement. Proficiency in Technolutions Slate or similar CRM systems preferred....
Search/Socia, Business Management Platforms etc.)...
Marketing Research Analyst, Senior Location: Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection....
Cribl does differently. What does that mean? It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit...
FRAUD ALERT: Please note that DSV will never request a chat interview or solicit funds from applicants or employees through its interviewing and hiring process. We do not require any form of...
FRAUD ALERT: Please note that DSV will never request a chat interview or solicit funds from applicants or employees through its interviewing and hiring process. We do not require any form of...
Insight Global is seeking a talented Data Strategist to join the marketing technology group of an enterprise level client. This role is pivotal in executing campaigns for various business units...
Remote WorkMake banking a Fifth Third better We connect great people to great opportunities. Are you ready to take the next step? Discover a career in banking at Fifth Third Bank. GENERAL FUNCTION:...
Email Marketing Deployment: Design and execute email marketing campaigns using industry-standard tools and platforms....
Company Description We help job seekers and career changers prepare for and advance in careers with a focus on sustainable, high-growth, high-demand industries. Our committed and well-trained...
Sazerac Company Overview Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the...
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Marketing Research Analysts in Kentucky offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Cost Accounting
- Pricing Analysis
- Marketing Strategies
- Marketing Campaigns
- Oracle Eloqua
- Google Tag Manager
- Marketing Automation
- Paid Search
- Google Ads
- Marketing Analytics
- Adobe Analytics
- Web Analytics
- Customer Acquisition
- Proposal Development
- Segmentation
- Pricing Strategies
- A/B Testing
- Strategic Marketing
- Press Releases
- Email Marketing
- Market Planning
- Digital Marketing
- ROI Analysis
- Direct Marketing
- Search Engine Optimization
- Google Analytics
- Search Engine Marketing
- Market Research
- Media
- Data Visualization
- Proposals
- Business Intelligence
- Acquisitions
- Data Analytics
- Microsoft Power BI
- Strategy Development
- Tableau
- Engineering
- Finance
- Analytical Skills
- SQL
- Implementation
- Decision Making
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Interpersonal Skills
- Bachelor's Degree
- Reporting
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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