Marketing Research Analyst Jobs in Wilmington, DE
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
- Philadelphia, PA (24 miles from Wilmington, DE)
- 18 hours ago
- Philadelphia, PA (24 miles from Wilmington, DE)
- 18 hours ago
development; to work with the Communications team on marketing related programs identified; and to gain approval of new materials....
Translate customer insights and segment market data into actionable product positioning and messaging to ultimately develop product launch plans, messaging frameworks, sales toolkits, and go-to-market...
- Malvern, PA (22 miles from Wilmington, DE)
- 2 days ago
- Malvern, PA (22 miles from Wilmington, DE)
- 2 days ago
The Analyst collaborates closely with Marketing, IT and other partners to champion data-driven marketing strategies, optimize marketing efforts, and enhance business outcomes....
- Chesterbrook, PA (24 miles from Wilmington, DE)
- 5 days ago
- Chesterbrook, PA (24 miles from Wilmington, DE)
- 5 days ago
Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot. Why CMI Media Group?...
- Chesterbrook, PA (24 miles from Wilmington, DE)
- 5 days ago
- Chesterbrook, PA (24 miles from Wilmington, DE)
- 5 days ago
Description Position at CMI Media Group CMI Media Group has a passion for innovation in the pharmaceutical and healthcare industries. We use that passion to help leading organizations dedicated to...
- Berwyn, PA (21 miles from Wilmington, DE)
- 8 days ago
- Berwyn, PA (21 miles from Wilmington, DE)
- 8 days ago
Business Intelligence Analyst #AJEDNP #LI-DNI #SKIP TE Connectivity in Berwyn, PA is looking for a Business Intelligence Analyst to target and drive business discussions to understand business...
- Radnor, PA (24 miles from Wilmington, DE)
- 10 days ago
- Radnor, PA (24 miles from Wilmington, DE)
- 10 days ago
The Opportunity: At Avantor, our people are the driving force behind our global success. The Pricing & Quotes team is a vital part of this effort, empowering our internal teams worldwide to exceed...
- Philadelphia, PA (24 miles from Wilmington, DE)
- 13 days ago
- Philadelphia, PA (24 miles from Wilmington, DE)
- 13 days ago
campaigns Partner with analytics to create A/B landing page and creative ad testing and analysis and propose product enhancements for campaigns Write and edit ad copy for A/B testing purposes Build...
- New Castle, DE (6 miles from Wilmington, DE)
- 19 days ago
- New Castle, DE (6 miles from Wilmington, DE)
- 19 days ago
Participate in the marketing campaign rollout; measure the effectiveness of marketing and business development programs. Analyze market data to determine sales appeal and market trend....
- West Chester, PA (19 miles from Wilmington, DE)
- 30+ days ago
- West Chester, PA (19 miles from Wilmington, DE)
- 30+ days ago
A family-owned business since 1924, A. Duie Pyle provides a range of integrated transportation and distribution solutions throughout the Northeast. Supported by our vast network of...
Marketing Intelligence Analyst
- Malvern, PA (22 miles from Wilmington, DE)
- 30+ days ago
- Malvern, PA (22 miles from Wilmington, DE)
- 30+ days ago
A passion for operational excellence and marketing strategy. Excellent communication and collaboration abilities. Ability to manage multiple priorities and meet deadlines....
- Philadelphia, PA (24 miles from Wilmington, DE)
- 30+ days ago
- Philadelphia, PA (24 miles from Wilmington, DE)
- 30+ days ago
CMI Media Group has a passion for innovation in the pharmaceutical and healthcare industries. We use that passion to help leading organizations dedicated to improving our society's health achieve...
- West Chester, PA (19 miles from Wilmington, DE)
- 30+ days ago
- West Chester, PA (19 miles from Wilmington, DE)
- 30+ days ago
A family-owned business since 1924, A. Duie Pyle provides a range of integrated transportation and distribution solutions throughout the Northeast. Supported by our vast network of...
Management Liability Strategic Marketing Analyst
- Philadelphia, PA (24 miles from Wilmington, DE)
- 30+ days ago
- Philadelphia, PA (24 miles from Wilmington, DE)
- 30+ days ago
Graham Company, a division of Marsh McLennan Agency, is an insurance brokerage and consulting firm committed to creating a healthy, safe, and prosperous tomorrow. We value empathy, discipline,...
Market Research Analyst (Hybrid)
- Wayne, PA (24 miles from Wilmington, DE)
- 45+ days ago
- Wayne, PA (24 miles from Wilmington, DE)
- 45+ days ago
We are on the cutting edge of primary research, offering our clients unique, integrative solutions that are essential to their business....
Demographic Data for Wilmington, DE
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Salary for Marketing Research Analyst Jobs in Wilmington, DE
Highest Education Level
Marketing Research Analysts in Wilmington, DE offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Modeling
- Pricing Analysis
- Microsoft Power BI
- Collateral Development
- Marketing Strategies
- Marketing Campaigns
- Multi-Channel Marketing
- Keyword Research
- Product Marketing
- Paid Search
- Web Analytics
- Google Ads
- Marketing Operations
- Segmentation
- Marketing Analytics
- Adobe Analytics
- Pricing Strategies
- Creative Design
- Brand Marketing
- Market Development
- A/B Testing
- Corporate Communications
- Strategic Marketing
- Market Planning
- Digital Marketing
- Search Engine Optimization
- Direct Marketing
- Search Engine Marketing
- ROI Analysis
- Brand Development
- Google Analytics
- Market Research
- Media
- Data Visualization
- Business Intelligence
- Tableau
- Strategy Development
- Data Analytics
- Engineering
- SQL
- Decision Making
- Finance
- Analytical Skills
- Prioritizing
- Driving
- Written Communication
- Presentation
- Events
- Data Analysis
- Collaboration
- Reporting
- Budgets
- Bachelor's Degree
- Project Management
- Problem Solving
- Microsoft Office
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Leadership
- Communication Skills
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