Marketing Program Manager Jobs in Charleston, WV
A Marketing Program Manager is responsible for overseeing and coordinating all aspects of a marketing program. They play a crucial role in planning and executing marketing strategies, managing budgets, tracking marketing performance, and adjusting strategies as needed. They collaborate with different departments, such as sales and product development, to ensure that marketing goals align with the overall company objectives. They are often tasked with managing a team of marketing professionals, providing guidance, and ensuring all marketing activities adhere to the company's brand strategy.
Relevant skills and certifications for this role would include a Bachelor's degree in Marketing or a related field, strong analytical skills to evaluate marketing performance, excellent leadership skills, familiarity with various marketing platforms and technologies, and exceptional communication skills. Prior roles a person may have before becoming a Marketing Program Manager could include Marketing Coordinator, Marketing Analyst, or even a Marketing Specialist. Additionally, having a certification in digital marketing or project management can give candidates an edge.
Business Development Manager - Automotive Platform F&I Director
- Charleston, WV
- 8 hours ago
- Charleston, WV
- 8 hours ago
Living Our Values All associates are guided by Our Values. Our Values are the unifying foundation of our companies. We strive to ensure that every decision we make and every action we take...
Senior Business Development Manager - SME LAP
- Lizemores, WV (23 miles from Charleston, WV)
- 2 days ago
- Lizemores, WV (23 miles from Charleston, WV)
- 2 days ago
Job Summary Strategy Achieve personal sales target Segment focus, customer focussed needs-based selling Being a Business Clients Acquisition Executive, focus has to be on acquiring new HVS...
. + Potential past roles: Product Management, Product Marketing, RF Business Development, RF Applications Engineering, RF Engineering and Test + Foundational understanding of RF technologies, standards...
. + **Segmentation, Targeting, Positioning, and Messaging:** Define clear value propositions, pricing strategy and product positioning....
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Talent Marketing Product Manager** **Anywhere** **Type:** Contract **Category:** Product Management **Industry:** Technology **Workplace Type:** Remote **Reference ID:** JN -...09 **Date Posted:**...
Remote WorkSenior Product Marketing Manager - Network Security Portfolio
- Charleston, WV
- 8 days ago
- Charleston, WV
- 8 days ago
**What Youll be accountable for:** **Positioning, Messaging & Competitive Differentiation** + Define strategic product positioning for SWG and ZTNA grounded in buyer needs, market dynamics, and Skyhighs...
. + Contribute to the business case for new features by analyzing market data and customer value to inform product positioning and strategy. + Coordinating a large diverse team of engineers, designers...
Meta is seeking an experienced Product Marketing Manager to join our team....
Product Manager, Marketing Technology Strategy and Optimization
- Charleston, WV
- 24 days ago
- Charleston, WV
- 24 days ago
Edgepark is seeking a customer-obsessed Product Owner, Marketing Technologies to lead the strategy, execution, and optimization of digital tools that support acquisition, engagement, and nurturing...
Product Manager, Commerce Strategy and Experience
- Charleston, WV
- 24 days ago
- Charleston, WV
- 24 days ago
. + Champion SEO and site performance best practices by incorporating technical and content considerations early in the product planning process (e.g., structured data, metadata, page load speed). +...
Product Manager, Product & Solutions Marketing
- Charleston, WV
- 29 days ago
- Charleston, WV
- 29 days ago
Based on Marketing strategies and initiatives outlined by the Director, the Product Manager develops marketing content and campaigns for a variety of channels....
**Key Responsibilities** **Strategic Planning & Execution** + Develop and implement integrated marketing strategies that align to company goals and drive measurable outcomes. + Lead the planning and...
Manager, Product Development - Business Insurance Auto
- Charleston, WV
- 45+ days ago
- Charleston, WV
- 45+ days ago
Who Are We?** Taking care of our customers, our communities and each other. Thats the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property...
Business Development Manager - Automotive F&I
- Charleston, WV
- 60+ days ago
- Charleston, WV
- 60+ days ago
Living Our Values All associates are guided by Our Values. Our Values are the unifying foundation of our companies. We strive to ensure that every decision we make and every action we take...
Demographic Data for Charleston, WV
Moving to Charleston, WV? Find some basic demographic data about Charleston, WV below.
Marketing Program Manager Online Courses and Training Opportunities
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Salary for Marketing Program Manager Jobs in Charleston, WV
Highest Education Level
Marketing Program Managers in Charleston, WV offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Program Manager position
- Persona Creation
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Demand Generation
- Consumer Research
- Content Marketing
- Product Planning
- Product Positioning
- Product Marketing
- Marketing Automation
- Integrated Marketing
- Go-to-Market Strategy
- Value Proposition Development
- Product Roadmap Development
- Segmentation
- Sales Enablement
- Voice of the Customer
- Marketing & Sales
- Go To Market
- Pricing Strategies
- Brand Marketing
- Customer Insight
- Market Planning
- Product Strategy
- Competitive Analysis
- Product Lifecycle Management
- ROI Analysis
- Product Launch
- Trade Shows
- Market Research
- Product Management
- Media
- Sales & Marketing
- Business to Business Sales
- Artificial Intelligence
- Product Development
- Strategy Development
- Customer Satisfaction
- Engineering
- Decision Making
- Salesforce
- Business Development
- Customer Relationship Management
- Prioritizing
- Negotiation
- Driving
- Presentation
- Events
- Budgets
- Collaboration
- Reporting
- Bachelor's Degree
- Project Management
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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