Marketing Program Manager Jobs in Lancaster, PA
A Marketing Program Manager is responsible for overseeing and coordinating all aspects of a marketing program. They play a crucial role in planning and executing marketing strategies, managing budgets, tracking marketing performance, and adjusting strategies as needed. They collaborate with different departments, such as sales and product development, to ensure that marketing goals align with the overall company objectives. They are often tasked with managing a team of marketing professionals, providing guidance, and ensuring all marketing activities adhere to the company's brand strategy.
Relevant skills and certifications for this role would include a Bachelor's degree in Marketing or a related field, strong analytical skills to evaluate marketing performance, excellent leadership skills, familiarity with various marketing platforms and technologies, and exceptional communication skills. Prior roles a person may have before becoming a Marketing Program Manager could include Marketing Coordinator, Marketing Analyst, or even a Marketing Specialist. Additionally, having a certification in digital marketing or project management can give candidates an edge.
Work with AS Business Leadership and AS Marketing Team to develop, maintain and update strategic product plans....
Brand Director, Bruce Hardwood
- Mountville, PA (6 miles from Lancaster, PA)
- 1 day ago
- Mountville, PA (6 miles from Lancaster, PA)
- 1 day ago
Develop content strategies, identify influencers and other media opportunities Lead marketing specialists, web creators, graphics teams and external agencies in the implementation of the marketing campaigns...
Woodstream is the largest independent pest & animal control platform in North America, offering innovative brands with industry-leading efficacy and safety. Are you looking for the next step in...
Mobile Cranes Business Development Manager
- Mountville, PA (6 miles from Lancaster, PA)
- 7 days ago
- Mountville, PA (6 miles from Lancaster, PA)
- 7 days ago
marketing and sales * Exceptional time & territory management practices * Technical sales capability both to dealers and to end users: able to understand & articulate machine processes effectively...
Product Manager Food & Beverage Lancaster, PA, US 30+ days agoActive Full Time
- Lancaster, PA
- 23 days ago
- Lancaster, PA
- 23 days ago
Develop product positioning and messaging that differentiates the Portfolio across targeted market segments in collaboration with Marketing and develop customer presentations that highlight the products...
- Manheim, PA (9 miles from Lancaster, PA)
- 30+ days ago
- Manheim, PA (9 miles from Lancaster, PA)
- 30+ days ago
Brady Corporation is seeking a Product Manager of Healthcare Media (wristband and labeling) to join our product management team. As the Product Manager for the Healthcare Media product line, you...
Our large manufacturing client is looking for someone to assist in the development and execution of short term and long term strategy for specific product lines. You will be required to work with...
PRODUCT MANAGER IV (Remote, East Coast USA - Preferred)
- Middletown, PA (22 miles from Lancaster, PA)
- 45+ days ago
- Middletown, PA (22 miles from Lancaster, PA)
- 45+ days ago
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview The Data and Devices (D&D)...
Remote WorkSr Business Development Manager CAES Systems LLC $118,701.65 - 178,052.48 paid holidays, tuition reimbursement, 401(k) United States, Pennsylvania, Lancaster 3061 Industry Drive (Show on map) Jun...
Develop product positioning and messaging that differentiates the Portfolio across targeted market segments in collaboration with Marketing and develop customer presentations that highlight the products...
- Middletown, PA (22 miles from Lancaster, PA)
- 60+ days ago
- Middletown, PA (22 miles from Lancaster, PA)
- 60+ days ago
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview TE Connectivity's Product...
- Middletown, PA (22 miles from Lancaster, PA)
- 60+ days ago
- Middletown, PA (22 miles from Lancaster, PA)
- 60+ days ago
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview TE Connectivity's Product...
Demographic Data for Lancaster, PA
Moving to Lancaster, PA? Find some basic demographic data about Lancaster, PA below.
Marketing Program Manager Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Program Manager Jobs in Lancaster, PA
Highest Education Level
Marketing Program Managers in Lancaster, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Program Manager position
- Marketing Strategies
- Marketing Campaigns
- Product Positioning
- Marketing Communications
- Product Planning
- Content Marketing
- Demand Generation
- Product Marketing
- Integrated Marketing
- Go-to-Market Strategy
- Value Proposition Development
- Product Roadmap Development
- Field Marketing
- Segmentation
- Sales Enablement
- Voice of the Customer
- Marketing & Sales
- Go To Market
- Brand Marketing
- Customer Insight
- Strategic Marketing
- Market Planning
- Product Strategy
- Competitive Analysis
- Product Lifecycle Management
- Storytelling
- ROI Analysis
- Product Launch
- Trade Shows
- Market Research
- Product Management
- Media
- Content Development
- Business to Business Sales
- Artificial Intelligence
- Sales & Marketing
- Product Development
- Strategy Development
- Customer Satisfaction
- Engineering
- Decision Making
- Salesforce
- Business Development
- Customer Relationship Management
- Prioritizing
- Negotiation
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Budgets
- Flexibility
- Bachelor's Degree
- Project Management
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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