Marketing Program Manager Jobs in Lancaster, PA
A Marketing Program Manager is responsible for overseeing and coordinating all aspects of a marketing program. They play a crucial role in planning and executing marketing strategies, managing budgets, tracking marketing performance, and adjusting strategies as needed. They collaborate with different departments, such as sales and product development, to ensure that marketing goals align with the overall company objectives. They are often tasked with managing a team of marketing professionals, providing guidance, and ensuring all marketing activities adhere to the company's brand strategy.
Relevant skills and certifications for this role would include a Bachelor's degree in Marketing or a related field, strong analytical skills to evaluate marketing performance, excellent leadership skills, familiarity with various marketing platforms and technologies, and exceptional communication skills. Prior roles a person may have before becoming a Marketing Program Manager could include Marketing Coordinator, Marketing Analyst, or even a Marketing Specialist. Additionally, having a certification in digital marketing or project management can give candidates an edge.
- Ephrata, PA (10 miles from Lancaster, PA)
- 17 hours ago
- Ephrata, PA (10 miles from Lancaster, PA)
- 17 hours ago
A Business Development Manager (BDM) is responsible for driving business growth by identifying new business opportunities, building and maintaining relationships with potential customers at the...
- Middletown, PA (22 miles from Lancaster, PA)
- 1 day ago
- Middletown, PA (22 miles from Lancaster, PA)
- 1 day ago
Additionally, the Global Product Manager will support cost-saving initiatives, marketing collateral development, business analysis, and overall portfolio enhancement activities....
Remote Work. - Knowledge of market research, marketing strategy, and new product development....
- Elizabethtown, PA (16 miles from Lancaster, PA)
- 14 days ago
- Elizabethtown, PA (16 miles from Lancaster, PA)
- 14 days ago
At eBay, we're more than a global ecommerce leader we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world....
Education and/or Experience Bachelor's degree in business or engineering. 1-10 years of experience in product management or product marketing. HVAC industry experience preferred....
- Mountville, PA (6 miles from Lancaster, PA)
- 29 days ago
- Mountville, PA (6 miles from Lancaster, PA)
- 29 days ago
planning, or consulting environment....
Overview CAES is seeking for a talented Business Development manager to develop, design, and execute business growth strategy for the Lancaster, PA operations within Mission Systems division of...
Director, Product Management - Remote
- Middletown, PA (22 miles from Lancaster, PA)
- 60+ days ago
- Middletown, PA (22 miles from Lancaster, PA)
- 60+ days ago
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview TE Connectivitys Product...
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Salary for Marketing Program Manager Jobs in Lancaster, PA
Highest Education Level
Marketing Program Managers in Lancaster, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Program Manager position
- Prioritizing
- Marketing Strategies
- Marketing Communications
- Marketing Campaigns
- Product Planning
- Product Positioning
- Demand Generation
- Go-to-Market Strategy
- Product Marketing
- Integrated Marketing
- Value Proposition Development
- Product Roadmap Development
- Field Marketing
- Voice of the Customer
- Customer Insight
- Sales Enablement
- Segmentation
- Global Marketing
- Brand Marketing
- Go To Market
- Strategic Marketing
- Product Strategy
- Market Planning
- Marketing & Sales
- ROI Analysis
- Product Lifecycle Management
- Storytelling
- Competitive Analysis
- Revenue Growth
- Product Launch
- Trade Shows
- Market Research
- Lead Generation
- Product Management
- Media
- Sales & Marketing
- Artificial Intelligence
- Business to Business Sales
- Product Development
- Strategy Development
- Customer Satisfaction
- Engineering
- Customer Relationship Management
- Business Development
- Driving
- Presentation
- Negotiation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Budgets
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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