Marketing Program Manager Jobs in Lancaster, PA
A Marketing Program Manager is responsible for overseeing and coordinating all aspects of a marketing program. They play a crucial role in planning and executing marketing strategies, managing budgets, tracking marketing performance, and adjusting strategies as needed. They collaborate with different departments, such as sales and product development, to ensure that marketing goals align with the overall company objectives. They are often tasked with managing a team of marketing professionals, providing guidance, and ensuring all marketing activities adhere to the company's brand strategy.
Relevant skills and certifications for this role would include a Bachelor's degree in Marketing or a related field, strong analytical skills to evaluate marketing performance, excellent leadership skills, familiarity with various marketing platforms and technologies, and exceptional communication skills. Prior roles a person may have before becoming a Marketing Program Manager could include Marketing Coordinator, Marketing Analyst, or even a Marketing Specialist. Additionally, having a certification in digital marketing or project management can give candidates an edge.
Sr Business Development Manager CAES Systems LLC $118,701.65 - 178,052.48 paid holidays, tuition reimbursement, 401(k) United States, Pennsylvania, Lancaster 3061 Industry Drive (Show on map) Jun...
Senior Associate Brand Manager, Pretzels
- Hershey, PA (21 miles from Lancaster, PA)
- 8 days ago
- Hershey, PA (21 miles from Lancaster, PA)
- 8 days ago
Job Posting for* Sr. Associate Brand Manager, Pretzels Portfolio* at *The Hershey Company* * Job Title: Sr. Associate Brand Manager, Pretzels Portfolio* * Job Location: Remote* * This position can...
Remote WorkDevelop product positioning and messaging that differentiates the Portfolio across targeted market segments in collaboration with Marketing and develop customer presentations that highlight the products...
- Middletown, PA (22 miles from Lancaster, PA)
- 18 days ago
- Middletown, PA (22 miles from Lancaster, PA)
- 18 days ago
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview TE Connectivity's Product...
- Middletown, PA (22 miles from Lancaster, PA)
- 19 days ago
- Middletown, PA (22 miles from Lancaster, PA)
- 19 days ago
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview TE Connectivity's Product...
Mobile Cranes Business Development Manager
- Mountville, PA (6 miles from Lancaster, PA)
- 22 days ago
- Mountville, PA (6 miles from Lancaster, PA)
- 22 days ago
marketing and sales* Exceptional time & territory management practices* Technical sales capability both to dealers and to end users: able to understand & articulate machine processes effectively* Results...
- Hershey, PA (21 miles from Lancaster, PA)
- 30+ days ago
- Hershey, PA (21 miles from Lancaster, PA)
- 30+ days ago
In general, experience in the top-tier consumer products marketing companies is expected. #LI-AM1...
Precision Segment Marketing Communication Manager
- New Holland, PA (13 miles from Lancaster, PA)
- 30+ days ago
- New Holland, PA (13 miles from Lancaster, PA)
- 30+ days ago
This role serves as a key point of contact within the marketing team; working with cross-functional teams like product marketing and our Precision Technology Group within the larger CNH organization...
- Conestoga, PA (10 miles from Lancaster, PA)
- 30+ days ago
- Conestoga, PA (10 miles from Lancaster, PA)
- 30+ days ago
Come check out Turkey Hill! - We're a growing, nationwide company, born and raised in Southcentral Pennsylvania, that has been creating delicious ice cream and beverages since 1931. We offer...
- Ephrata, PA (10 miles from Lancaster, PA)
- 45+ days ago
- Ephrata, PA (10 miles from Lancaster, PA)
- 45+ days ago
Business Development Manager Req. Number: BUSIN001836 Company: Four Seasons Produce Address: N/A City, State: Ephrata, PA A Business Development Manager (BDM) is responsible for driving business...
- Middletown, PA (22 miles from Lancaster, PA)
- 45+ days ago
- Middletown, PA (22 miles from Lancaster, PA)
- 45+ days ago
Additionally, the Global Product Manager will support cost-saving initiatives, marketing collateral development, business analysis, and overall portfolio enhancement activities....
Remote WorkDemographic Data for Lancaster, PA
Moving to Lancaster, PA? Find some basic demographic data about Lancaster, PA below.
Marketing Program Manager Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Program Manager Jobs in Lancaster, PA
Highest Education Level
Marketing Program Managers in Lancaster, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Program Manager position
- Persona Creation
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Consumer Research
- Product Planning
- Multi-Channel Marketing
- Product Positioning
- Demand Generation
- Go-to-Market Strategy
- Product Marketing
- Integrated Marketing
- Value Proposition Development
- Product Roadmap Development
- Field Marketing
- Voice of the Customer
- Customer Insight
- Sales Enablement
- Segmentation
- Pricing Strategies
- Brand Marketing
- Marketing & Sales
- Strategic Marketing
- Go To Market
- Product Strategy
- Market Planning
- Brand Strategy
- Competitive Analysis
- Product Lifecycle Management
- Product Launch
- Trade Shows
- Market Research
- Product Management
- Media
- Sales & Marketing
- Business to Business Sales
- Product Development
- Strategy Development
- Customer Satisfaction
- Engineering
- Salesforce
- Customer Relationship Management
- Prioritizing
- Business Development
- Driving
- Negotiation
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Budgets
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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