Marketing Manager Jobs in Lancaster, PA
A Marketing Manager plays a crucial role in the marketing industry by planning, estimating, organizing, and promoting businesses' products or services. They develop marketing strategies, execute marketing plans, analyze market trends, and monitor marketing performance. They collaborate with cross-functional teams to ensure marketing objectives align with the overall corporate goals. They oversee all marketing campaigns, branding initiatives, digital marketing, and public relations efforts. They also work closely with the sales team to generate leads and improve customer experience.
Important skills for a Marketing Manager include strong communication skills, creativity, analytical ability, decision-making skills, and a good understanding of customer behavior. They should be proficient in digital marketing tools, SEO, SEM, and social media platforms. Certifications like Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification could be beneficial. Before becoming a Marketing Manager, a person might have roles such as Marketing Assistant, Marketing Coordinator, or Digital Marketing Specialist.
- Elizabethtown, PA (16 miles from Lancaster, PA)
- 45+ days ago
- Elizabethtown, PA (16 miles from Lancaster, PA)
- 45+ days ago
WE ARE: A sales organization that is dedicated to developing and executing winning sales and marketing strategies in a fun and engaging environment....
Remote WorkDemographic Data for Lancaster, PA
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Marketing Manager Online Courses and Training Opportunities
Salary for Marketing Manager Jobs in Lancaster, PA
Highest Education Level
Marketing Managers in Lancaster, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Account-Based Marketing
- Demand Generation
- Partner Marketing
- Multi-Channel Marketing
- Campaign Development
- B2B Marketing
- Campaign Planning
- Go-to-Market Strategy
- Product Marketing
- Marketing Automation
- Integrated Marketing
- Paid Search
- Field Marketing
- Google Ads
- Campaign Management
- Marketing Operations
- Marketing Analytics
- Segmentation
- Marketing & Sales
- Brand Awareness
- Global Marketing
- Brand Marketing
- Go To Market
- Strategic Marketing
- Email Marketing
- Market Planning
- Brand Strategy
- Search Engine Optimization
- Digital Marketing
- Search Engine Marketing
- ROI Analysis
- Google Analytics
- Content Development
- Media
- Business to Business Sales
- Acquisitions
- Public Relations
- Strategy Development
- Salesforce
- Customer Relations
- Retail
- Customer Relationship Management
- Prioritizing
- Driving
- Presentation
- Verbal Communication
- Events
- Collaboration
- Flexibility
- Reporting
- Budgets
- Bachelor's Degree
- Project Management
- Microsoft Office
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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Here are some other career titles that require similar skills
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