Marketing Program Manager Jobs in Allentown, PA
A Marketing Program Manager is responsible for overseeing and coordinating all aspects of a marketing program. They play a crucial role in planning and executing marketing strategies, managing budgets, tracking marketing performance, and adjusting strategies as needed. They collaborate with different departments, such as sales and product development, to ensure that marketing goals align with the overall company objectives. They are often tasked with managing a team of marketing professionals, providing guidance, and ensuring all marketing activities adhere to the company's brand strategy.
Relevant skills and certifications for this role would include a Bachelor's degree in Marketing or a related field, strong analytical skills to evaluate marketing performance, excellent leadership skills, familiarity with various marketing platforms and technologies, and exceptional communication skills. Prior roles a person may have before becoming a Marketing Program Manager could include Marketing Coordinator, Marketing Analyst, or even a Marketing Specialist. Additionally, having a certification in digital marketing or project management can give candidates an edge.
Collaborate on strategies and plans with demand generation, customer marketing, sales and customer success to increase product attach, cross-sell, penetration, adoptions, and advocacy....
- Bethlehem, PA (5 miles from Allentown, PA)
- 14 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 14 days ago
positioning....
Business Development Manager, Retail Sales
- Hatfield, PA (24 miles from Allentown, PA)
- 16 days ago
- Hatfield, PA (24 miles from Allentown, PA)
- 16 days ago
Build your career. Challenge the process. Collaborate and engage. We call it the Clemens Way. Be a part of our team and see your ideas in action! Northeast Retail Sales Business Development...
- Telford, PA (20 miles from Allentown, PA)
- 30+ days ago
- Telford, PA (20 miles from Allentown, PA)
- 30+ days ago
Telford, PA 2 DAYS AGO 21549103 Summary Telford, PA Competitive Salary 2 Years Experience Bachelor's degree No Commisssion 40.00 hours per week / Day Shift /Full-Time Description The Job...
- Easton, PA (15 miles from Allentown, PA)
- 30+ days ago
- Easton, PA (15 miles from Allentown, PA)
- 30+ days ago
Considerable experience with digital marketing strategies including social media strategies and platforms as well as content and asset management systems....
Business Development Manager - Foreign Military Sales
- Telford, PA (20 miles from Allentown, PA)
- 30+ days ago
- Telford, PA (20 miles from Allentown, PA)
- 30+ days ago
The Job Responsibilities We're hiring! If you want your contributions to make a real difference, check out this new career opportunity with us at Draeger where we are led by the guiding principle...
Global Product Marketing Manager
- Hatfield, PA (24 miles from Allentown, PA)
- 45+ days ago
- Hatfield, PA (24 miles from Allentown, PA)
- 45+ days ago
Job Description: Basic Function To enhance Brooks' market participation, sales and profitability for the assigned Level products by managing the basic marketing mix (Product, price, promotion and...
Do you want to take responsibility and make a difference with your work? With your expertise, we can achieve great goals together. We are WACKER - Reliable. Determined. Ambitious. As one of the...
- Bethlehem, PA (5 miles from Allentown, PA)
- 60+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 60+ days ago
At Air Products, our purpose is to bring people together to reimagine whats possible, collaborate and innovate solutions to the worlds most significant energy and environmental sustainability...
Associate Product Manager I- IV Systems
- Bethlehem, PA (5 miles from Allentown, PA)
- 60+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 60+ days ago
Assists product management team in the design and implementation of the product marketing strategy and tactics to support B....
- Bethlehem, PA (5 miles from Allentown, PA)
- 90+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 90+ days ago
Cross-Functional Collaboration: Work closely with R&D, regulatory, sales, and marketing teams to develop strategic product plans, ensuring that all product requirements are met, and timelines are adhered...
Demographic Data for Allentown, PA
Moving to Allentown, PA? Find some basic demographic data about Allentown, PA below.
Marketing Program Manager Online Courses and Training Opportunities
Title Synonyms
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Salary for Marketing Program Manager Jobs in Allentown, PA
Highest Education Level
Marketing Program Managers in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Program Manager position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Product Positioning
- Product Planning
- Content Marketing
- Demand Generation
- Product Marketing
- Integrated Marketing
- Go-to-Market Strategy
- Value Proposition Development
- Product Roadmap Development
- Field Marketing
- Marketing Operations
- Segmentation
- Sales Enablement
- Voice of the Customer
- Marketing & Sales
- Go To Market
- Brand Marketing
- Customer Insight
- Strategic Marketing
- Market Planning
- Product Strategy
- Competitive Analysis
- Product Lifecycle Management
- Storytelling
- ROI Analysis
- Product Launch
- Trade Shows
- Market Research
- Product Management
- Media
- Content Development
- Business to Business Sales
- Artificial Intelligence
- Sales & Marketing
- Product Development
- Strategy Development
- Customer Satisfaction
- Engineering
- Decision Making
- Salesforce
- Business Development
- Customer Relationship Management
- Prioritizing
- Negotiation
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Budgets
- Flexibility
- Bachelor's Degree
- Project Management
- Problem Solving
- Sales
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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