Marketing Program Manager Jobs in Lansing, MI
A Marketing Program Manager is responsible for overseeing and coordinating all aspects of a marketing program. They play a crucial role in planning and executing marketing strategies, managing budgets, tracking marketing performance, and adjusting strategies as needed. They collaborate with different departments, such as sales and product development, to ensure that marketing goals align with the overall company objectives. They are often tasked with managing a team of marketing professionals, providing guidance, and ensuring all marketing activities adhere to the company's brand strategy.
Relevant skills and certifications for this role would include a Bachelor's degree in Marketing or a related field, strong analytical skills to evaluate marketing performance, excellent leadership skills, familiarity with various marketing platforms and technologies, and exceptional communication skills. Prior roles a person may have before becoming a Marketing Program Manager could include Marketing Coordinator, Marketing Analyst, or even a Marketing Specialist. Additionally, having a certification in digital marketing or project management can give candidates an edge.
Director of Product Management - AI Platform (Compute, Integrations & Cloud Infrastructure)
- Teradata
- Lansing, MI
- 30+ days ago
- Lansing, MI
- 30+ days ago
Our company: At Teradata, we believe that people thrive when empowered with better information. That's why we built the most complete cloud analytics and data platform for AI. By delivering...
In PersonDirector of Product Management - AI Appliance, Vector & Ecosystem Integrations
- Teradata
- Lansing, MI
- 30+ days ago
- Lansing, MI
- 30+ days ago
Our Company At Teradata, we believe that people thrive when empowered with better information. That's why we built the most complete cloud analytics and data platform for AI. By delivering...
In PersonSales and business support experience partnering with Operations, Underwriting, Enrollment, Account Service, Product, Marketing, and technology teams....
In Person.** **What you will bring** + 5+ years of experience in product marketing, technical marketing, or a related role in an enterprise technology organization. + Success turning complex technical concepts...
RemoteAt HDR, our employee-owners are fully engaged in creating a welcoming environment where each of us is valued and respected, a place where everyone is empowered to bring their authentic selves and...
In PersonDemographic Data for Lansing, MI
Moving to Lansing, MI? Find some basic demographic data about Lansing, MI below.
Marketing Program Manager Online Courses and Training Opportunities
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Salary for Marketing Program Manager Jobs in Lansing, MI
Highest Education Level
Marketing Program Managers in Lansing, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Program Manager position
- Engineering
- Prioritizing
- Marketing Campaigns
- Product Marketing
- Marketing Strategies
- Product Planning
- Demand Generation
- Go-to-Market Strategy
- Product Positioning
- Product Roadmap Development
- Integrated Marketing
- Field Marketing
- Brand Marketing
- Sales Enablement
- Voice of the Customer
- Product Strategy
- Value Proposition Development
- Go To Market
- Pricing Strategies
- Segmentation
- Market Planning
- Marketing & Sales
- Customer Insight
- Storytelling
- User Experience
- Competitive Analysis
- ROI Analysis
- Revenue Growth
- Product Lifecycle Management
- Customer Success
- Product Launch
- Trade Shows
- Market Research
- Product Management
- Business to Business Sales
- Acquisitions
- Product Development
- Sales & Marketing
- Artificial Intelligence
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Negotiation
- Business Development
- Presentation
- Events
- Driving
- Customer Relations
- Budgets
- Reporting
- Collaboration
- Flexibility
- Bachelor's Degree
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Problem Solving
- Staff Supervision
- Scheduling
- Leadership
- Communication Skills
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