Marketing Manager Jobs in Lancaster, MA
A Marketing Manager plays a crucial role in the marketing industry by planning, estimating, organizing, and promoting businesses' products or services. They develop marketing strategies, execute marketing plans, analyze market trends, and monitor marketing performance. They collaborate with cross-functional teams to ensure marketing objectives align with the overall corporate goals. They oversee all marketing campaigns, branding initiatives, digital marketing, and public relations efforts. They also work closely with the sales team to generate leads and improve customer experience.
Important skills for a Marketing Manager include strong communication skills, creativity, analytical ability, decision-making skills, and a good understanding of customer behavior. They should be proficient in digital marketing tools, SEO, SEM, and social media platforms. Certifications like Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification could be beneficial. Before becoming a Marketing Manager, a person might have roles such as Marketing Assistant, Marketing Coordinator, or Digital Marketing Specialist.
Senior Marketing Manager, Brand
- Waltham, MA (21 miles from Lancaster, MA)
- 1 day ago
- Waltham, MA (21 miles from Lancaster, MA)
- 1 day ago
Brand Marketing Manager will play an integral role on the team by managing strategic brand activities such as events, activations, partnerships and other sponsorship opportunities that support the brand...
Marketing Communications Manager
- Tewksbury, MA (24 miles from Lancaster, MA)
- 3 days ago
- Tewksbury, MA (24 miles from Lancaster, MA)
- 3 days ago
Requisition Number: 69411 The company built on breakthroughs. Join us. Corning is one of the worlds leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the...
Publicity Manager for BEST - Summer 2025
- Burlington, MA (23 miles from Lancaster, MA)
- 3 days ago
- Burlington, MA (23 miles from Lancaster, MA)
- 3 days ago
Publicity Manager for BEST, Burlington Educational Summer Theater Description: Create press releases, send publicity emails and assist with posters and signs For students in grades 1-5 Production...
Client Solutions Consumables Senior Marketing Manager - CVS Media Exchange (CMX)
- Wellesley, MA (23 miles from Lancaster, MA)
- 4 days ago
- Wellesley, MA (23 miles from Lancaster, MA)
- 4 days ago
As Senior Manager of B2B Marketing Strategy on our CVS Media Exchange (CMX) business, you'll work cross functionally across the Enterprise to build and package up sales opportunities for our fast-growing...
- Westford, MA (14 miles from Lancaster, MA)
- 12 days ago
- Westford, MA (14 miles from Lancaster, MA)
- 12 days ago
Define, develop and execute partner co-marketing strategies with key partners to maximize opportunities and drive growth for both parties....
Marketing Manager, Industry Segment - Healthcare
- Chelmsford, MA (17 miles from Lancaster, MA)
- 12 days ago
- Chelmsford, MA (17 miles from Lancaster, MA)
- 12 days ago
What You'll Do: As the Industry Segment Marketing Manager for Healthcare, you'll be responsible for developing and executing comprehensive marketing strategies to drive growth and brand awareness within...
Industry Segment Marketing Manager - Finance
- Chelmsford, MA (17 miles from Lancaster, MA)
- 12 days ago
- Chelmsford, MA (17 miles from Lancaster, MA)
- 12 days ago
What You'll Do: As the Industry Segment Marketing Manager -Finance, you'll be responsible for developing and executing comprehensive marketing strategies to drive growth and brand awareness within the...
Principal Industry Marketing Manager - Public Sector
- Lowell, MA (22 miles from Lancaster, MA)
- 13 days ago
- Lowell, MA (22 miles from Lancaster, MA)
- 13 days ago
About the Role The Principal Industry Marketing Manager (PIM) will execute go-to-market strategies and plans for all segments in the public sector vertical, with a clear understanding of the serviceable...
MARKETING MANAGER - Chartwells Higher Education - Greater Worcester Area
- Worcester, MA (16 miles from Lancaster, MA)
- 13 days ago
- Worcester, MA (16 miles from Lancaster, MA)
- 13 days ago
Job Summary As a Marketing Manager at Chartwells Higher Education, you will play a pivotal role in driving our campus dining program's success....
Principal Manager - Marketing Capabilities
- Marlborough, MA (10 miles from Lancaster, MA)
- 13 days ago
- Marlborough, MA (10 miles from Lancaster, MA)
- 13 days ago
About the role: We are seeking a Principal Marketing Manager to join our Marketing Capabilities team, focused on developing and managing strategic and impactful marketing capabilities initiatives that...
Senior Manager Digital Marketing Technology and Operations (Hybrid)
- Acton, MA (12 miles from Lancaster, MA)
- 13 days ago
- Acton, MA (12 miles from Lancaster, MA)
- 13 days ago
campaigns, and software implementations Work with Project and Program Managers across the organization to ensure project plans align to requirements Coordinate with cross-functional teams to ensure...
Regional Market Development Manager
- Waltham, MA (21 miles from Lancaster, MA)
- 17 days ago
- Waltham, MA (21 miles from Lancaster, MA)
- 17 days ago
Conduct market research and analysis to identify customer needs, market trends, using this information to define marketing strategies....
Field And Channel Marketing Manager-West Coast
- Burlington, MA (23 miles from Lancaster, MA)
- 17 days ago
- Burlington, MA (23 miles from Lancaster, MA)
- 17 days ago
and potential call for presentation opportunities Align field marketing events with core demand generation programs to ensure the generation of marketing qualified leads through integrated, multi-touch...
Sr Manager, Marketing Analytics
- Waltham, MA (21 miles from Lancaster, MA)
- 23 days ago
- Waltham, MA (21 miles from Lancaster, MA)
- 23 days ago
We're seeking a highly skilled and data-driven Senior Manager of Marketing Analytics to lead the charge in transforming data into actionable insights for our marketing efforts.... This strategic...
- Waltham, MA (21 miles from Lancaster, MA)
- 24 days ago
- Waltham, MA (21 miles from Lancaster, MA)
- 24 days ago
At Viridian Therapeutics, we are focused on developing best-in-class medicines for people living with autoimmune and rare diseases. Leveraging our team's expertise in antibody discovery and...
Demographic Data for Lancaster, MA
Moving to Lancaster, MA? Find some basic demographic data about Lancaster, MA below.
Marketing Manager Online Courses and Training Opportunities
Salary for Marketing Manager Jobs in Lancaster, MA
Highest Education Level
Marketing Managers in Lancaster, MA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Relationship Marketing
- Marketing Strategies
- Marketing Campaigns
- Pardot
- Marketing Communications
- Content Marketing
- Account-Based Marketing
- Multi-Channel Marketing
- Lead Nurturing
- Demand Generation
- B2B Marketing
- Go-to-Market Strategy
- Product Marketing
- Marketing Automation
- Integrated Marketing
- Field Marketing
- Google Ads
- Campaign Management
- Brand Awareness
- Marketing Analytics
- Segmentation
- Sales Enablement
- Press Releases
- Global Marketing
- Marketing & Sales
- Brand Marketing
- Go To Market
- Strategic Marketing
- Email Marketing
- Market Planning
- Search Engine Optimization
- Digital Marketing
- ROI Analysis
- Google Analytics
- Content Development
- HubSpot
- Media
- Business to Business Sales
- Acquisitions
- Public Relations
- Strategy Development
- Salesforce
- Implementation
- Retail
- Customer Relationship Management
- Driving
- Prioritizing
- Presentation
- Verbal Communication
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Budgets
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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