Marketing Associate Jobs in Lancaster, PA
A Marketing Associate is an integral part of the marketing industry, responsible for developing, executing, and managing marketing strategies to drive brand awareness, generate leads, and ultimately increase sales. They are tasked with conducting market research to identify target audiences, analyzing competitors, and staying up-to-date with industry trends to make informed decisions about marketing campaigns. Their role often involves working closely with other marketing professionals, sales teams, and creative departments to produce compelling marketing materials, such as advertisements, social media posts, and email campaigns. Marketing Specialists/Representatives/Associates also track the performance of these campaigns, using various analytical tools to measure success and identify areas for improvement.
To be effective in their role, Marketing Associates should possess strong analytical, communication, and project management skills, as well as creativity and adaptability to respond to changing market conditions. A bachelor's degree in marketing, communications, or a related field is typically required, and additional certifications, such as Google Analytics, Facebook Blueprint, or HubSpot Inbound Marketing, are valuable assets that can set candidates apart. Prior to becoming a Marketing Associate, individuals may gain experience in various entry-level marketing and sales roles, such as Marketing Coordinator, Social Media Coordinator, or Sales Representative. As they progress in their careers, Marketing Associates may transition into more specialized roles, such as Digital Marketing Specialist, Brand Manager, or Content Strategist.
Executive Communications Specialist - Marketing and Communications
- Hershey, PA (21 miles from Lancaster, PA)
- 4 hours ago
- Hershey, PA (21 miles from Lancaster, PA)
- 4 hours ago
Executive Communications Specialist - Marketing and Communications Penn State College of Medicine in Hershey, PA Apply Now Type: Full-Time Salary: $68,200.00 - $102,300.00 Posted: 08/19/2025...
GENERAL DESCRIPTION: The Marketing Specialist supports StructureCare’s growth by executing marketing strategies that enhance brand awareness and drive engagement across key industries such as healthcare...
- Lititz, PA (7 miles from Lancaster, PA)
- 10 days ago
- Lititz, PA (7 miles from Lancaster, PA)
- 10 days ago
Job Summary As the Social Media Producer at WebstaurantStore, you'll play a key role in bringing our brand to life across social platforms. From brainstorming and researching new trends and...
- Mountville, PA (6 miles from Lancaster, PA)
- 19 days ago
- Mountville, PA (6 miles from Lancaster, PA)
- 19 days ago
AHF Products has a job opportunity for a Marketing Specialist to be located in Mountville, PA. Reporting to the Senior Marketing Manager, the Marketing Specialist will play a crucial role in the...
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- Lebanon, PA (16 miles from Lancaster, PA)
- 21 days ago
- Lebanon, PA (16 miles from Lancaster, PA)
- 21 days ago
As a Marketing Specialist, you will play a crucial role in developing and implementing effective marketing strategies to promote our products and services, enhance brand awareness, and drive customer...
- Ronks, PA (9 miles from Lancaster, PA)
- 25 days ago
- Ronks, PA (9 miles from Lancaster, PA)
- 25 days ago
We are currently seeking a Marketing & Events Specialist to help carry out our global marketing strategy....
Sports-Minded Marketing Agent Harrisburg Consumer Services Lancaster, PA, US 3 days ago Quick Job type Full-time Quick Job description Due to our industry-leading client expanding into new markets...
Hollister Co. - Brand Representative, Park City
- Lancaster, PA
- 90+ days ago
- Lancaster, PA
- 90+ days ago
Company Description Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic...
Demographic Data for Lancaster, PA
Moving to Lancaster, PA? Find some basic demographic data about Lancaster, PA below.
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Salary for Marketing Associate Jobs in Lancaster, PA
Highest Education Level
Marketing Associates in Lancaster, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Associate position
- Marketing Strategies
- Marketing Campaigns
- Marketing Communications
- Content Marketing
- Email Campaigns
- Sprout Social
- Keyword Research
- Marketing Automation
- Digital Content
- Google Ads
- Press Releases
- Brand Awareness
- Hootsuite
- Media Relations
- Email Marketing
- Digital Marketing
- Social Media Management
- Competitive Analysis
- Search Engine Optimization
- Journalism
- Search Engine Marketing
- Social Media Marketing
- Google Analytics
- WordPress
- Market Analysis
- Trade Shows
- Copywriting
- Adobe InDesign
- Ecommerce
- HubSpot
- Media
- Content Development
- Adobe Creative Suite
- Graphic Design
- Canva
- Adobe
- Liaison
- Public Relations
- Merchandising
- Customer Satisfaction
- Strategy Development
- Retail
- Customer Relationship Management
- Customer Relations
- Prioritizing
- Events
- Writing Skills
- Presentation
- Driving
- Verbal Communication
- Collaboration
- Reporting
- Flexibility
- Project Management
- Multitasking
- Problem Solving
- Microsoft Office
- Sales
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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Here are some other career titles that require similar skills
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