Marketing Associate Jobs in Lansing, MI
A Marketing Associate is an integral part of the marketing industry, responsible for developing, executing, and managing marketing strategies to drive brand awareness, generate leads, and ultimately increase sales. They are tasked with conducting market research to identify target audiences, analyzing competitors, and staying up-to-date with industry trends to make informed decisions about marketing campaigns. Their role often involves working closely with other marketing professionals, sales teams, and creative departments to produce compelling marketing materials, such as advertisements, social media posts, and email campaigns. Marketing Specialists/Representatives/Associates also track the performance of these campaigns, using various analytical tools to measure success and identify areas for improvement.
To be effective in their role, Marketing Associates should possess strong analytical, communication, and project management skills, as well as creativity and adaptability to respond to changing market conditions. A bachelor's degree in marketing, communications, or a related field is typically required, and additional certifications, such as Google Analytics, Facebook Blueprint, or HubSpot Inbound Marketing, are valuable assets that can set candidates apart. Prior to becoming a Marketing Associate, individuals may gain experience in various entry-level marketing and sales roles, such as Marketing Coordinator, Social Media Coordinator, or Sales Representative. As they progress in their careers, Marketing Associates may transition into more specialized roles, such as Digital Marketing Specialist, Brand Manager, or Content Strategist.
Description A New Role. A New Opportunity. Your Next Step ServiceMaster Brands is growing! Were adding a brand-new position to our team, and this is your chance to be part of something exciting....
Remote- Ingham Intermediate School District
- Mason, MI (11 miles from Lansing, MI)
- 11 days ago
- Mason, MI (11 miles from Lansing, MI)
- 11 days ago
Three to five years of recent and relevant successful experience in applying best practices to develop effective marketing strategies, implement marketing campaigns and measure the results is required...
In PersonCommercial Lines Marketing Representative
- Michigan Farm Bureau
- Lansing, MI
- 23 days ago
- Lansing, MI
- 23 days ago
OBJECTIVE Commercial Lines Marketing Representative Objective To partner with Managing Partners (MP), Associate Managing Agents (AMA) and assigned Multi-line Farm Bureau agents within the sales...
In Person\n\nSUMMARY: The Product Marketing Specialist will be responsible for planning, executing, and supporting marketing campaigns to support one or more of Stride's products, programs, or initiatives....
In Person- Gallagher
- East Lansing, MI (6 miles from Lansing, MI)
- 30+ days ago
- East Lansing, MI (6 miles from Lansing, MI)
- 30+ days ago
Introduction At RPS, we don’t just embrace bold ideas, we make them happen. We’re a team of entrepreneurs, big-picture thinkers, and passionate experts who thrive on possibility. Every day, we...
In PersonFood Safety & Brand Specialist
- RNA Rentokil North America
- Lansing, MI
- 30+ days ago
- Lansing, MI
- 30+ days ago
Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global...
In Person\n\nSUMMARY: \n\nThe Marketing Specialist (Contract) supports the planning, development, and execution of marketing campaigns in support of Stride's core business-our management of 70+ online schools...
In PersonDemographic Data for Lansing, MI
Moving to Lansing, MI? Find some basic demographic data about Lansing, MI below.
Marketing Associate Online Courses and Training Opportunities
Title Synonyms
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Salary for Marketing Associate Jobs in Lansing, MI
Highest Education Level
Marketing Associates in Lansing, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Associate position
- Product Support
- Marketing Communications
- Marketing Campaigns
- Multi-Channel Marketing
- Marketing Strategies
- Content Marketing
- Email Campaigns
- Digital Content
- Integrated Marketing
- Marketing Automation
- Google Ads
- Field Marketing
- Campaign Management
- Brand Marketing
- Brand Awareness
- Business to Consumers
- Press Releases
- Email Marketing
- Social Media Management
- Search Engine Optimization
- Journalism
- Digital Marketing
- Competitive Analysis
- Google Analytics
- Content Management
- Social Media Marketing
- Market Analysis
- Social Media Strategy
- Copywriting
- Branding
- Adobe InDesign
- Content Development
- HubSpot
- Media
- Canva
- Adobe Creative Suite
- Adobe
- Sales & Marketing
- Merchandising
- Liaison
- Public Relations
- Artificial Intelligence
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Retail
- Business Development
- Presentation
- Events
- Driving
- Customer Relations
- Writing Skills
- Verbal Communication
- Reporting
- Collaboration
- Flexibility
- Sales
- Microsoft Excel
- Research Skills
- Project Management
- Microsoft Office
- Staff Supervision
- Scheduling
- Customer Service
- Time Management
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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