Marketing Associate Jobs in Lansing, MI
A Marketing Associate is an integral part of the marketing industry, responsible for developing, executing, and managing marketing strategies to drive brand awareness, generate leads, and ultimately increase sales. They are tasked with conducting market research to identify target audiences, analyzing competitors, and staying up-to-date with industry trends to make informed decisions about marketing campaigns. Their role often involves working closely with other marketing professionals, sales teams, and creative departments to produce compelling marketing materials, such as advertisements, social media posts, and email campaigns. Marketing Specialists/Representatives/Associates also track the performance of these campaigns, using various analytical tools to measure success and identify areas for improvement.
To be effective in their role, Marketing Associates should possess strong analytical, communication, and project management skills, as well as creativity and adaptability to respond to changing market conditions. A bachelor's degree in marketing, communications, or a related field is typically required, and additional certifications, such as Google Analytics, Facebook Blueprint, or HubSpot Inbound Marketing, are valuable assets that can set candidates apart. Prior to becoming a Marketing Associate, individuals may gain experience in various entry-level marketing and sales roles, such as Marketing Coordinator, Social Media Coordinator, or Sales Representative. As they progress in their careers, Marketing Associates may transition into more specialized roles, such as Digital Marketing Specialist, Brand Manager, or Content Strategist.
strategies and programs for assigned service lines and project areas for the University of Michigan Health Regional Network, including UM Health-Sparrow and UM Health-West....
- East Lansing, MI (6 miles from Lansing, MI)
- 2 days ago
- East Lansing, MI (6 miles from Lansing, MI)
- 2 days ago
strategies and programs for assigned service lines and project areas for the University of Michigan Health Regional Network, including UM Health-Sparrow and UM Health-West....
Come join our team and work remote from home!** The Email Marketing Specialist will be mainly focused on providing production support for various business-to-consumer (B2C) projects benefiting the...
A career at Auto-Owners is challenging and rewarding. Our group of caring associates create financial security by helping individuals and businesses make a new start when a loss occurs. Job...
Sr. Product Marketing Specialist, Vascular Compression
- Lansing, MI
- 7 days ago
- Lansing, MI
- 7 days ago
**_Responsibilities_** + Synthesize and translate market and customer needs into clearly defined objectives, strategies, and tactics to drive sales and profitability + Direct marketing strategy for...
FT Technical Specialist - Library Communications Specialist
- Lansing, MI
- 9 days ago
- Lansing, MI
- 9 days ago
Conducts assessment creation, data collection and analysis for communications and marketing strategies. Assists with internal communications and events....
campaigns Develop go-to-market plans by working across MarComm, Demand Generation, and Enrollment Ops Work with internal Creative / Dev Teams to create emails, landing pages, lead capture forms and...
You love executing digital marketing campaigns and seeing your website rise in the SERPs....
Qualify leads from marketing campaigns as sales opportunities. Contact potential clients through cold calls and emails. Present our company to potential clients....
Retail and Event Marketing Promoter - Greater Michigan X85
- Lansing, MI
- 60+ days ago
- Lansing, MI
- 60+ days ago
Are you outgoing? Do you love helping people? Were looking for talented marketers to join the Retail & Event Marketing Team at Renewal by Andersen, the #1 Window and Door Manufacturer in the...
Demographic Data for Lansing, MI
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Marketing Associate Online Courses and Training Opportunities
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Salary for Marketing Associate Jobs in Lansing, MI
Highest Education Level
Marketing Associates in Lansing, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Associate position
- Collateral Development
- Marketing Strategies
- Marketing Communications
- Marketing Campaigns
- Content Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Sprout Social
- Sales Analysis
- Brand Awareness
- Hootsuite
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Direct Marketing
- Journalism
- Search Engine Optimization
- Google Analytics
- Social Media Management
- Competitive Analysis
- Copywriting
- Social Media Marketing
- Market Analysis
- WordPress
- Content Development
- HubSpot
- Ecommerce
- Branding
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Public Relations
- Liaison
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Customer Relations
- Retail
- Verbal Communication
- Driving
- Writing Skills
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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