Director of Marketing Jobs in Allentown, PA
A Director of Marketing typically oversees all marketing operations of an organization and develops a functional marketing strategy. They are responsible for planning, developing, implementing, and monitoring a company's overall business marketing strategy. Some of the key tasks may include demographic research, identifying target audiences, setting budget allocations, analyzing market trends, and determining product demand. They are also responsible for the development and management of the marketing department's budget and for driving growth in the company through new customer acquisition, customer retention, and growth programs.
Essential skills required for a Director of Marketing include excellent leadership abilities, analytical thinking, creativity, and well-developed interpersonal skills. A deep understanding of marketing principles, modern marketing tools and techniques, and a strategic mindset are crucial. Certifications and proficiency in Digital Marketing, SEO, Content Marketing, Google Analytics, and Social Media Advertising are highly valuable. Prior to becoming a Director of Marketing, individuals might have roles as Marketing Managers, Brand Managers, or Product Managers.
Director of Communications and Marketing, Bethlehem Catholic High School
- Allentown, PA
- 15 days ago
- Allentown, PA
- 15 days ago
Duties & Responsibilities Marketing Strategy & Brand Management Develop and implement an annual marketing and communications plan to promote the school's mission, programs, and achievements....
Director, Marketing - Pain Control
- Bethlehem, PA (5 miles from Allentown, PA)
- 21 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 21 days ago
Responsibilities: Essential Duties Set strategic direction, goals and objectives for Pain Control Marketing; develop product group marketing strategy....
Director, Marketing - Compounding & Nutrition
- Bethlehem, PA (5 miles from Allentown, PA)
- 21 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 21 days ago
Responsible for directing the development of marketing strategy and tactics, implementation and control of marketing programs to maintain and increase market share and profits for CAPS 503A, Compounding...
Assistant Director, Athletic Communications
- Allentown, PA (3 miles from Allentown, PA)
- 30+ days ago
- Allentown, PA (3 miles from Allentown, PA)
- 30+ days ago
The Office of Communications and Marketing is seeking applicants for a full-time, year-round Assistant Director of Athletic Communications (OCM). This individual will report to the Senior Director...
Director of Communications Employer Allentown School District Location Allentown, PA, US Salary Competitive categories Employer Allentown School District Location Allentown, PA, US Salary...
Director of Marketing and Communications
- Center Valley, PA (5 miles from Allentown, PA)
- 30+ days ago
- Center Valley, PA (5 miles from Allentown, PA)
- 30+ days ago
This position serves as a key member of the crisis communication team and the Chancellor's Cabinet....
Executive Director of Communications, Marketing, & Student Life
- Schnecksville, PA (9 miles from Allentown, PA)
- 90+ days ago
- Schnecksville, PA (9 miles from Allentown, PA)
- 90+ days ago
Supervise the Director of Marketing and Digital Media, Web Communications Specialist, College Relations Assistant, Director of Student Life and Special Events Manager/Alumni Relations....
Demographic Data for Allentown, PA
Moving to Allentown, PA? Find some basic demographic data about Allentown, PA below.
Director of Marketing Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Director of Marketing Jobs in Allentown, PA
Highest Education Level
Director of Marketings in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Marketing Strategies
- Marketing Campaigns
- Social Marketing
- Pardot
- Marketing Communications
- Content Marketing
- Consumer Marketing
- Multi-Channel Marketing
- Demand Generation
- B2B Marketing
- Go-to-Market Strategy
- Marketing Automation
- Integrated Marketing
- Paid Search
- Web Analytics
- Customer Acquisition
- Marketing Operations
- Brand Awareness
- Marketing Analytics
- Segmentation
- Press Releases
- Global Marketing
- Marketing & Advertising
- Brand Marketing
- Go To Market
- Strategic Marketing
- Email Marketing
- Media Relations
- Market Planning
- Brand Strategy
- Search Engine Optimization
- Digital Marketing
- Search Engine Marketing
- ROI Analysis
- Storytelling
- Google Analytics
- Brand Management
- Content Development
- HubSpot
- Branding
- Media
- Business to Business Sales
- Acquisitions
- Public Relations
- Artificial Intelligence
- Strategy Development
- Salesforce
- Decision Making
- Implementation
- Customer Relationship Management
- Driving
- Strategic Planning
- Presentation
- Mentoring
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Budgets
- Project Management
- Sales
- Problem Solving
- Microsoft Excel
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Director of Marketing Related Career Advice Articles
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »