Director of Marketing Jobs in Allendale, MI
A Director of Marketing typically oversees all marketing operations of an organization and develops a functional marketing strategy. They are responsible for planning, developing, implementing, and monitoring a company's overall business marketing strategy. Some of the key tasks may include demographic research, identifying target audiences, setting budget allocations, analyzing market trends, and determining product demand. They are also responsible for the development and management of the marketing department's budget and for driving growth in the company through new customer acquisition, customer retention, and growth programs.
Essential skills required for a Director of Marketing include excellent leadership abilities, analytical thinking, creativity, and well-developed interpersonal skills. A deep understanding of marketing principles, modern marketing tools and techniques, and a strategic mindset are crucial. Certifications and proficiency in Digital Marketing, SEO, Content Marketing, Google Analytics, and Social Media Advertising are highly valuable. Prior to becoming a Director of Marketing, individuals might have roles as Marketing Managers, Brand Managers, or Product Managers.

Director of Contract Marketing, North America
- MillerKnoll
- Holland, MI (15 miles from Allendale, MI)
- 5 days ago
- MillerKnoll
- Holland, MI (15 miles from Allendale, MI)
- 5 days ago
What You'll Do Lead and evolve integrated marketing strategies across digital, content, events, and demand generation Collaborate with North America sales, enablement, brand, and global marketing teams...
Director, Marketing Insights & Analytics
- Byron Center, MI (16 miles from Allendale, MI)
- 1 day ago
- Byron Center, MI (16 miles from Allendale, MI)
- 1 day ago
At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests and,...
Marketing Director, Physician Relations
- Grand Rapids, MI (13 miles from Allendale, MI)
- 8 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 8 days ago
Essential Functions Develop marketing strategies and plans aligned with system objectives and brand guardrails....
Marketing Director - Grand Rapids
- Grand Rapids, MI (13 miles from Allendale, MI)
- 12 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 12 days ago
We consider People first and believe true success can only be achieved when it is experienced by our shoppers, retailers, and team members alike. That's not a tagline, those are our Core Company...
- Grand Rapids, MI (13 miles from Allendale, MI)
- 30+ days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 30+ days ago
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. Monitors competitive products and marketing activities....
Marketing Director, E-Commerce GrowthZondervan Bibles, Academic, Reflective
- Grand Rapids, MI (13 miles from Allendale, MI)
- 45+ days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 45+ days ago
Overview The Zondervan Bibles, Academic, Reflective team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation. Drive...
- Grand Rapids, MI (13 miles from Allendale, MI)
- 60+ days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 60+ days ago
The Director of Marketing will oversee the development and execution of comprehensive marketing strategies to enhance Wolverine Building Groups brand awareness, foster customer and community engagement...
Public Affairs and Marketing - Director of Communications
- Holland, MI (15 miles from Allendale, MI)
- 90+ days ago
- Holland, MI (15 miles from Allendale, MI)
- 90+ days ago
Impact Areas: Brand storytelling and consistency Media relations and public relations Publication management Strategic communications planning Cross-departmental collaboration Crisis communication Content...
Demographic Data for Allendale, MI
Moving to Allendale, MI? Find some basic demographic data about Allendale, MI below.
Director of Marketing Online Courses and Training Opportunities
Title Synonyms
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Salary for Director of Marketing Jobs in Allendale, MI
Highest Education Level
Director of Marketings in Allendale, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Marketing Strategies
- Marketing Campaigns
- Social Marketing
- Pardot
- Marketing Communications
- Content Marketing
- Consumer Marketing
- Multi-Channel Marketing
- Demand Generation
- B2B Marketing
- Go-to-Market Strategy
- Marketing Automation
- Integrated Marketing
- Paid Search
- Web Analytics
- Customer Acquisition
- Marketing Operations
- Brand Awareness
- Marketing Analytics
- Segmentation
- Press Releases
- Global Marketing
- Marketing & Advertising
- Brand Marketing
- Go To Market
- Strategic Marketing
- Email Marketing
- Media Relations
- Market Planning
- Brand Strategy
- Search Engine Optimization
- Digital Marketing
- Search Engine Marketing
- ROI Analysis
- Storytelling
- Google Analytics
- Brand Management
- HubSpot
- Branding
- Media
- Business to Business Sales
- Acquisitions
- Public Relations
- Artificial Intelligence
- Strategy Development
- Decision Making
- Salesforce
- Implementation
- Customer Relationship Management
- Prioritizing
- Strategic Planning
- Driving
- Presentation
- Events
- Mentoring
- Collaboration
- Reporting
- Bachelor's Degree
- Budgets
- Project Management
- Sales
- Problem Solving
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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